If the Founding Fathers The qualities and decision-making processes of our nation’s Founding Fathers could serve today’s utilities well. n Washington, D.C., the political center of the country and home to AGA, it is not uncommon to hear people ask, when thinking about a hotbutton political issue, “What would the Founding Fathers do?” Be it a Supreme Court ruling, legislation before Congress, or a social issue such as school prayer or school choice, the question always arises, “What would the Founders have done or thought about that?” Which got me to thinking. Working for the trade association that represents the natural gas utility industry, but also working as a syndicated columnist who writes about historic topics, especially early American history, I found myself wondering, “How would the Founders have run a company such as a natural gas utility? Which of them would have taken on what roles, and what talents would they have brought to their jobs? Are there similarities and useful lessons in the way they ran the country and the way AGA’s members run their companies?” To attempt to answer these questions, I have taken what I know of our most famous Founders—George Washington, Thomas Jefferson, Alexander Hamilton, James Madison, John Adams and Benjamin Franklin—and assigned them executive positions in a modern-day energy utility. 34 april 2010 American Gas George Washington President and CEO This is a no-brainer. Washington was the greatest leader our country has ever had, but the qualities that made him great in politics would have easily transferred to the corporate world. First, Washington was a visionary. He understood that, as the head of the nation’s first government under the U.S. Constitution, practically everything he and his administration did would set a precedent that would be followed by succeeding administrations, and he kept that in mind with every decision he made. He was also a strategic thinker, and when he made a decision he believed was right he stuck with it despite intense pressure to change his mind. The Jay Treaty of 1794 perfectly illustrates this quality. The Jay Treaty, named after John Jay, whom Washington chose to negotiate the contract, was the result of an altercation with the former mother country, Great Britain, which—being at war with France—was preventing American merchant ships from trading with France. This so angered Americans that they clamored for war with Britain, and when they learned of the terms of the treaty that Jay finally negotiated with Britain they erupted in rage because Jay had conceded to Britain the overall right to dictate the terms of America’s foreign trade. But in return Jay had averted war and had gotten from Britain a promise to remove all forts, military equipment and soldiers from the American continent, something they previously had refused to do. From a “big picture” Operated a Natural Gas Utility… standpoint, Washington believed the treaty met his two primary objectives. It avoided a war with Britain that Washington knew his young country was unprepared to fight, and it finally removed the British presence from America forever. Eschewing political popularity in favor of what was good for the country, Washington used all of his clout to get the treaty passed, to the nation’s long-term political, economic and military benefit. Washington, like all great CEOs, also encouraged open debate among his advisers, and his “cabinet” meetings (the word cabinet wasn’t used back then) were freewheeling affairs in which everyone was encouraged to speak his mind. But Washington always made the final decision. Finally, Washington was an excellent judge of talent and part of his genius—which every great CEO must have—was that he knew what he knew, he knew what he didn’t know and, most important, he knew who did know the things he didn’t. Alexander Hamilton Chief Financial Officer Hamilton is a perfect example of someone who knew something about a topic, finance, in which Washington and the other Founders were clueless. Yes, there were a lot of great political thinkers in America in 1789 when the Constitution went into effect, but there was only one great financial thinker, Alexander Hamilton, whom Washington wisely chose as his treasury secretary. Today one of the greatest challenges facing utilities is access to capital. That would have been no problem for Hamilton as CFO. In fact, he invented our financial system, and he originally based it on raising capital by issuing long-term bonds that were traded on the open market. This gave the government access to capital at relatively low interest rates. In Hamilton’s system the key was good credit, which could be earned only by punctually and promptly making payments on a nation’s debt. This could be done reliably only by establishing a central, national bank, which most members of Washington’s administration, including Thomas Jefferson, strongly opposed. But Washington, knowing what he didn’t know but knowing who did, sided with Hamilton and signed the legislation establishing the country’s first national bank, the First Bank of the United States. Within 10 years the country saw unprecedented prosperity as new capital, much of it coming in from overseas, financed exponential By Bruce G. Kauffmann American Gas april 2010 35 Thomas Jefferson Vice President, Communications Another no brainer. The first thing to be said is that you would want this guy writing your company’s mission statement because the one he wrote for the country, better known as the Declaration of Independence, was the greatest ever penned. Jefferson was a brilliant communicator, at least when it came to the written word. He was not a great orator, but that is the CEO’s job anyway. Jefferson could write a speech, a press release, an op-ed, you James Madison name it, with the best of them, Vice President, not only because of his “felicGovernment Relations ity of composition” (as John Adams once put it), but also Whether at the state, local or because he was a voracious national level, every natural Thomas Jefferson likely reader and thoroughly steeped in gas utility cultivates good relations would have embraced today’s many new commuthe public issues of the day. At his with elected officials. Madison, nications and social media beloved home, Monticello, Jefferwhile only a so-so president—he technologies. A technoson installed a reading dais in his lacked the leadership qualities of a logically savvy inventor himself, Jefferson created dining room so that he could read Washington—was an exceptional a polygraph—a copying until the rest of his family joined politician and lobbyist. At the Con- machine—in which two were connected in such him for dinner. stitutional Convention in Philadel- pens a way that when Jefferson phia, he was the one Jefferson was both a stratewould write something on who always came up with the right paper with one pen, the gic thinker and a highly skilled second pen would copy it on compromise, and when the votes tactician. He not only envisioned a separate piece of paper. were counted over America as a continental nation, a particular issue, his side was almost always he helped make that dream a reality by getting the winner. This was in part because he did Congress to approve the Louisiana Purchase, his homework. Before anyone else had even which added to the country, among several thought of what should be in this or that parother states, the natural gas- and oil-rich ticular bill, Madison had written an entire draft states of Louisiana and Oklahoma. of the legislation, meaning that the subsequent Jefferson was also a political wunderkind, debate was always on his terms. and in today’s natural gas utility (as with most companies) it is essential that the vice presiBut Madison’s real genius was his courtesy and his self-effacing manner. He dent of communications work well with the vice president of government relations on a wide would always concede the merits of an variety of issues. Since Jefferson and James opponent’s argument before thorMadison were lifelong friends and political soul oughly demolishing it. Nobody mates, that would not have been a problem. disliked Madison, even when, as Finally, Jefferson would have embraced usually happened, he beat them. today’s many new communications and social Politics and advocacy are about media technologies—web sites, blogs, Twitter, relationships as much as ideas, perhaps even Facebook (although he was an which is why Madison often got intensely private person). Along with Ben Franklegislation passed that was good for the country. But just as often lin, Jefferson was the most technologically savvy American of his time, as a tour of his home, he prevented bad legislation Monticello, and the many inventions and laborfrom being passed, which is the saving gadgets that it contains, will prove. One much more common challenge of those inventions was a polygraph—a copying for today’s natural gas utilities. growth, including infrastructure growth such as new roads, canals and bridges. A utility CEO today looking for new ways to access capital to finance infrastructure growth would do well to model Hamilton, who also brilliantly cultivated ties to the country’s moneyed class, just as today’s CEOs must cultivate ties with members of the financial community. And not incidentally, as hard as his enemies looked for it, they never found a hint of financial impropriety during Hamilton’s entire public career. 36 april 2010 American Gas Utility customer care: Dial into simplicity. Simplify your life. Make the switch to CSG for automated voice communication capabilities. As improved customer communication, bill presentment, flexible as it is modular, our suite integrates with collection, and notification efficiency. There’s no virtually any CIS system. And with our 25-year need to deal with numerous service providers. The heritage of utility collaboration — and a current base CSG Customer Interaction Suite for Utilities of more than 400 utilities — our solution is being provides everything you need in a single, multi- constantly optimized for the industry. So select the channel CSG Customer Interaction Suite for Utilities today. solution that offers electronic bill presentment and payment, email, text/SMS and And dial up customer satisfaction and efficiency. Visit csgsystems.com/utilitysuite or for more information call 1.888.214.6680. Or visit our booth (#101) at AGA/EEI in Milwaukee, April 11–14, 2010. machine—in which two pens were connected in such a way that when Jefferson would write something on paper with one pen, the second pen would copy it on a separate piece of paper. John Adams Senior Vice President and General Counsel Anyone who read David McCullough’s highly acclaimed biography, “John Adams,” or saw the wonderful HBO adaptation of it, knows that Adams was brilliant, mercurial and thin skinned. Not your typical vice president package, but not knowing where else to put him—and he had to be included— this seemed the most appropriate position. He was, after all, our first (senior) vice president, and no one except Washington sacrificed more for his country, which is a highly prized quality in a senior vice president. If the company president couldn’t travel to make a speech, Adams would go willingly. Need a senior executive to mollify an irate politician? Adams could turn on the charm when he had to, and in a social setting, his wife, Abigail, who was both a graceful hostess and a political junkie, would have been a tremendous asset. Want an adviser you can trust when deciding whom to put in positions of authority in your company? Adams engineered the election of George Washington as commander of the army that won the American Revolution, and he chose Thomas Jefferson to write the Declaration of Independence. Adams was also, not incidentally, a great lawyer, which every company needs. Indeed, whatever legal problems a gas utility might face today, they would pale in comparison with the legal challenge that Adams faced in representing the British soldiers who fired on unarmed civilians in Boston in 1770, in what became known as the Boston Massacre. This massacre, which resulted in the deaths of five innocent colonists, occurred at the height of strained relations between Britain and its American colonies, and given the number of witnesses who saw the British soldiers fire their weapons, no colonial lawyer in Boston would touch the case. Adams took the case and won it, earning the outright acquittal of six British soldiers and brilliantly using a legal loophole to get a murder 38 april 2010 American Gas charge reduced to manslaughter for two others. That is definitely the kind of lawyer you want on your side when going in for a rate case. Benjamin Franklin Vice President of Operations and Engineering Given his background, Franklin undoubtedly would have started out on the electric side of the business, but even on the gas side he would have been a terrific pick as vice president of operations. He was a born engineer, he loved to tinker and safety was always a priority. Indeed, because most Americans in the mid-18th century heated their homes by burning wood in open fireplaces—which was both dangerous and inefficient (it took a lot of firewood to heat a home comfortably)— Franklin invented what became known as the Franklin Stove. Made of cast iron, it was far safer than the conventional home heating appliance and used much less fuel. Franklin would have been a lock to receive a lifetime safety achievement award from AGA. Vice President of Regulatory Affairs As for the vice president of regulatory affairs, unfortunately (or fortunately, depending on your viewpoint) there were no regulatory affairs in America in 1789 because there were no regulations. The Founders lived in simpler times, but if I were staffing a natural gas utility—or any company for that matter—in today’s more complicated business world, give me Washington’s vision, gravitas and leadership; Hamilton’s financial genius and capacity for hard work; Madison’s political savvy; Jefferson’s communication gifts; Adams’ sense of duty and legal acumen and Franklin’s engineering proficiency and operational safety expertise. I would happily be both a customer and a shareholder of that utility. BRUCE G. KAUFFMANN is editorial director of American Gas and the author of a nationally syndicated, weekly newspaper column on American and world history. A collection of his columns, Bruce’s History Lessons: The First Five Years (2001–2006), can be purchased at any online bookstore, including Amazon and Barnes & Noble, or by visiting www.historylessons.net and clicking on the Amazon link.
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