Consultants: Abraham Diaz & Katrina Velasco
INTRODUCTION
Willard Mitt Romney has been selected as a visiting
scholar to the Haas School of Business at the
University of California—Berkeley. He’ll be teaching a
course on “The Ethics of Fundraising” (Business 206).
At the behest of the Republican Party, Mitt will also be
relocating to Oakland to garner support for the GOP in
the heavily Democratic region. He has ordered a set
of criteria for optimal locations for his new mansion…
• Mitt says the three most important aspects of his
life are the GOP, his faith, and his family.
• Method 1: Suitability Analysis – Mitt Romney
has asked us to place him:
• Within 1½ mile of the Oakland Mormon Temple
& well away from any bars or Planned
Parenthood so that his surrounding
environment matches with his views
• Around like-minded people who are old & white
so he could feel safe
• Out of sight from too many lower-income folk
• Away from major forms of transportation &
violent crimes
• Despite the fact that Mitt plans on drinking only
bottled water, he would like to be as far away
from toxic sites as possible
• Close to hospitals & parks because of his wife’s
multiple sclerosis – hospitals for checkups and
emergencies & parks to help her relax
• Close to charter schools in order to influence
the youth & because he agreed to give
graduation speeches at a few of the schools
• on vacant lots because he wants to design and
build his own mansion
• Method 2: Network Analysis – Fastest Route to 3
Locations
• Taking into consideration Mitt’s busy lifestyle
with his new position at Haas, his worldly travel
portfolio & his devotion to the Mormon Church,
we deemed it necessary to take into account the
accessibility of the following locations in relation
to his potential mansion sites:
• Haas School of Business
• Oakland International Airport
• LDS Temple in Oakland in relation to his
potential housing sites
• He prefers that these routes do not intersect low
income areas, crime-driven areas, planned
parenthood locations and bars
• Overall Analysis
• Finding the most suitable locations for his
mansion based on his criteria for the Suitability
Analysis. These most suitable areas will be
narrowed to the best location with the route
analyses from the Network Analysis.
METHOD 1: Suitability Analysis
Constraints
Opportunities
Add Mormon
Temple point
layer
Create 7920 ft
(1.5 miles) buffer
Assign +5
Weight
Export blocks w/ > 150 White People & < 50
black ppl & < 50 Hispanic ppl/Census Block
Group using Census Block data
Export Census Block data with blocks
w/Age Groups “40-49” > 50 & “50-64”
> 50 & “65_Up” > 50 ppl/block
Create
Select hospitals by Type =
10560 ft
General Acute Care
Hospital using Oakland
(2 mile)
Hospital data
buffer
Make 1320
Select Parks with “Label
ft (.25
= open Space” & “Area”
mile)
with Oakland Park data
buffer
Add Crimes
(Homicides &
Shootings)
Layer
THEN
CALCULATE
Assign
+3
weight
Add Planned
Parenthood
Layer
Assign +2
Weight
Export Vacant Lots with “Land_Use = Vacant
= Res” OR “Land_Use = Vacant_Rural” using
Oakland Vacant Lots Data
Export charter
Make
schools with
5280 ft
“Categories = Charter”
(1 mi)
using Oakland Schools
buffer
data
Add +2
Weight
Add
Weights
Assign
+2
Weight
Assign
+2
weight
•
Method 1: Oakland Suitability Analysis
• Mormon Temple: Google Maps
• Race, Age Bracket, Hospitals, Parks,
Charter Schools, and Vacant Lots: C188
website
• Bars and Planned Parenthood: Google
Maps
• Freeways, BART, and Low Income: c188
website
• Violent Crimes: infoalamedacounty.org
• Toxic Sites: US EPA
• Method 2: Oakland/Berkeley Network
Analysis
• City of Berkeley and Oakland Street
Network: C188 website
Create 2640 ft (1/2
mile) buffer
Assign-2
Weight
Add Berkeley
Bars Layer
Create 1320 ft
(1/4 mile) buffer
Add -2
Weight
Add Public
Transportation
(BART) Layer
Assign
+1
weight
Add -3
Weight
Create 1320 ft (1/4
mile) buffer
Add
Select attributes where
Lower
50% or greater of
Income
families earn < $50,000
Areas
per year  export data
Layer
Create 1320
Add Major
Transportation
ft (1/4 mile)
buffer
(Freeways) Layer
In this opportunities map, dark
green areas illustrate areas
with large positive weights (or
positive criteria) that Mitt
Romney would find desirable.
Assign -4
Weight
Add Toxic
Sites Layer
Create 1320
ft (1/4 mile)
buffer
This composite suitability
map shows the opportunity
and constraints sum.
Add
Weights
Assign -2
Weight
Add -1
Weight
In this constraints map, dark red
areas illustrate areas with large
negative weights (or negative
criteria) that Mitt Romney would
find undesirable.
Assign -1
Weight
These 7 areas enclosed in teal have a
suitability weight of 14. These are theoretically
the most fit areas for a new Mitt Mansion.
METHOD 2: Network Analysis
1) Create street
network for
Oakland &
Berkeley
Map showing the street
network created for
Oakland & Berkeley
Map showing stop
locations, polygon
constraint barriers, & the
3 locations of interest
2) Prepare Network Analysis for the “New Route” Wizard
Prepare
Stop
Locations
Project all
layers to
NAD_1983_
California_Te
ale_Albers
Export suitable sites with a +14
weight (7 total)  Use “Feature
to Point” wizard to make suitable
sites into points  Reverse
Geocode each point to find
addresses  Add these addresses
to attributes  Export each
suitable site as a separate
“Location #” point
Add Oakland
Mormon Temple,
Oakland Airport
and Haas School
of Business
locations
Berkeley Polygon Barriers: Create a 292 foot
buffer around areas with Violent Crime
Occurrences (Assault, Rape, Murder) and assign
a -4 weight, Create 1/16 mile (330 feet) buffer
around extracted Berkeley bar locations from
Google maps and assign a -2 weight
3) Run & Solve “New Route” for the 7 Suitable Locations using
Network Analysis. New Routes #1, 2 & 3 must be done for all 7
locations (Total of 21 “New Route” Calculations)
Create 2
Polygon
Barriers
Oakland Polygon Barriers: Using the
constraints layer created in Method
1, use the field calculator to select
and export weighted areas with crime
< -4, planned parenthood < -3, and
low income < -2
RESULTS
DATA SOURCES
Create 292 ft
buffer around
100 most
violent blocks
Add Total
Opportunity &
Constraint
Weights to
Create a
Composite
Suitability Map
New Route #1:
Suitable Location to
Mormon Temple
New Route #2:
Suitable Location to
Oakland Int’l Airport
• For “Stops”, add Location
# & Oakland Mormon
Temple point  Set Layer
Properties to: Impedance
in minutes, start time as
8AM on Saturday, U-Turns
allowed, output Shape
Type is True Shape
w/Measures, and distance
in miles  Solve
• For “Stops”, add Location #
& Oakland Airport point 
Set the Layer Properties to:
Impedance – minutes, start
time as 7AM on Monday, UTurns Allowed, Output
Shape Type is True Shape
w/Measures, & Distance in
Miles  Solve
CONCLUSION
From our suitability analysis, we found a total of 7 optimal sites for Romney’s
mansion within a 1½-mile radius of the Oakland LDS Temple and his other
criteria. To narrow down our recommendation, we chose to factor in the
cumulative travel time for all three trips to Haas, the Mormon Temple, and the
Oakland Int’l Airport using a network analysis using those three points to
determine fastest routes while avoiding some of the more violent areas in both
Oakland and Berkeley. The following is a table of the amount of time (in
minutes) it would take to get to each particular location from a given possible
site:
Orthophoto of an approximate location of site #6
(701 Glendome Circle, Oakland)
Based off our suitability and
network analyses, we feel
comfortable recommending
701 Glendome Circle to the
former presidential candidate.
It fulfills all the criteria given by
Romney, except for being in
close proximity to a charter
school or a hospital. Although
there is currently a house on
this site, we are almost 100%
positive Romney will be tearing
down this house (and those
within a ¼-mile of it) to make
way for the new Mitt Mansion.
Left: Routes from suitable
locations to temple
New Route #3: Suitable
Location to Haas School of
Business
• : For “Stops”, add Location #
& Haas point  Set layer
Properties to: Impedance in
minutes, start time as 10AM
on Wednesday, U-Turns
Allowed, Output Shape Type
is True Shape w/Measures,
and Distance in Miles 
Solve
Right: Routes
from suitable
locations to Haas
Right: Routes from suitable
locations to Oakland Airport
This map
illustrates the
most suitable
location for a Mitt
Mansion and the
routes to the 3
points of interest.
ACKNOWLEDGEMENTS
-Willard Mitt Romney-The Republican Party-Professor John Radke-Bay Mansions Inc.-