VCU’s Code of Conduct Communication Plan*
Initial ECoC Launch
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Create ECoC Webpage (ongoing)—Introduction to the code and link to PDF
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ECoC Forums—Host forums for employees to present an overview of the new ECoC and discuss
questions/feedback during the 30-day comment period.

Links on the Human Resources, Department of Assurance Services and President’s Website
(ongoing)—Linking multiple sites to the code, increases accessibility

Broadcast Email Announcement—Introduce ECoC through an email from President Rao.

TelegRam Announcement—Announce the ECoC through the faculty/staff TelegRam for a period of 20
business days (eight per month – summer schedule).

VCU Homepage PR Box—Highlight the ECoC through the PR box on the VCU homepage.

Compliance Training (ongoing)—Educate employees on the ECoC during compliance training
presentations and include information about the ECoC in annual compliance training.

The Compass and Other Employee Newsletters—Introduce the code in The Compass e-newsletter and
ask Compliance Partners to include an announcement in VCU employee newsletters.

Social Media—Request that Compliance Partners include an announcement on Facebook, Twitter and
other VCU social media pages.

Periodic Updates—Announce the ECoC through the President’s Periodic Updates.

Orientation (ongoing)—Discuss and distribute One-page Handout for New Hires.docx.

Postcard Announcement (sent inner-campus mail to save money)—Invite all employees to explore the
new ECoC and attend a ECoC Forum.
Annual Awareness (in addition to ongoing initiatives)

Acknowledgement—Require employees to sign off that they read, understand and will follow the ECoC.

Integrity and Compliance Culture Survey—Survey employees on their awareness of the ECoC and use
this information to focus awareness communications based on identified needs.

TelegRam Newsletter Announcement—Remind employees to review and sign off on the ECoC.

Periodic Updates—Continually incorporate references to the ECoC in the President’s Periodic Updates.

ECoC Refresh—Update the ECoC every few years. This may include text changes and/or new photos,
cover design or topics based on evolving needs. When this occurs, employ initial launch initiatives (e.g.,
postcard announcement, PR box, etc.) to increase awareness of these changes.
*Our approach may not be ideal for your institution or directly transferable. We provide this information to you as one
example of successful implementation for this project.