Mondelez Philippines, Inc.
HALAL Assurance Program
Jomar G. Estacio
Scientific Affairs and Regulatory Affairs Manager
Intercontinental Hotel, Makati
November 25, 2014
We were formerly Kraft
Foods and we changed
our name after a global
split which resulted in
two companies: A North
American grocery one
that retained the name,
and a global snacks
powerhouse called
Mondelēz International
of which the Philippines
is part of.
Mondelez Philippines Celebrated 50 years
in the Philippines in 2013
• Mondelez Philippines, Inc. has
been creating delicious
moments of joy for Filipinos
since 1963.
• Launched in July 1, 2013,
following our change of name
from Kraft Foods Philippines.
• Mondelez Philippines has a
new dream: To Create
Delicious Moments of Joy!
• Yet our brands, people, and
community involvement remain
the same.
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And this year, we are celebrating
our 1st year as Mondelez Philippines
1989
Acquisition of General Foods
Philippines and its products
Tang, Kool-Aid Juicers, and
Calumet Baking Powder.
2001
Nabisco products Oreo and
Chips Ahoy! were integrated.
2010
Merging with Cadbury
Chocolates and
Confectionaries.
2012
Global split into two companies:
North American Grocery
Business and Global Snacks
Company.
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Create delicious moments
of joy
July 31, 1963
Establishment
1965
Began manufacturing Kraft
Sandwich Spread, Kraft Real
Mayo and Miracle Whip in
Sucat, Parañaque Plant.
1967
Launched Cheez Whiz.
1980s
Launched first Filipino product
Eden Cheese and started the
trend in carton cheeses.
Growth
Beginnings
Our 50 Year History
Today
Changed name to Mondelez
Philippines, Inc.
Employs 480 people in our
Sucat Plant.
A valuable business partner to
750,000 resellers.
A responsible neighbor to
thousands through its Joy
Schools program and Go Green
sustainability initiative.
Our Dream
CREATE
DELICIOUS
MOMENTS
OF JOY
As a snacks powerhouse
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We PRODUCE quality products loved by generations.
Cheese and Bread fill
Powdered Beverages
Biscuits
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Confectionaries
Provide People with Choices
We aid in Filipinos’ nutrition through fortified products that are affordable.
Smaller packs of our
favorite brands at
affordable prices
Vitamin and
mineral fortified
products
Halal-certified
products
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HALAL ASSURANCE
PROGRAM
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MONDELEZ PHILIPPINES
2014 HALAL Assurance Team
CROSS-FUNCTIONAL ROLES IN THE HALAL ASSURANCE PROGRAM
R&D
MANUFACTURING
Processing Line
Warehouse
New Raw Materials, Products,
Processes
Specifications Monitoring
Plant Management
and HALAL
Coordinator/Auditor
Compliance
Monitoring
QUALITY ASSURANCE
PURCHASING
RM Delivery
Halal Certificate Monitoring
Order Management
Supplier Engagement
Supplier Monitoring
COLLABORATIVE EFFORT BY CROSS-FUNCTIONAL TEAM
WITH THE SUPPORT OF IDCP COORDINATOR (AISHA GARCIA)
COMPANY PROGRAMS TO ENSURE HALAL COMPLIANCE
Online Training
Internal
Training
Internal Audits
• Intranet-based Global Online Course (internal)
• Annual training (1 hour)
• HALAL Assurance System Socialization
• Annual (or as needed, eg. new employee)
• Conducted by Internal Halal Auditor
• Semi-annual
RECOGNITION FROM IDCP
First IDCP Halal Certified Company for
the Manufacture of Cheese Products
in the Philippines
RECOGNITION FROM IDCP
2014 HALAL
Class A
BENEFITS OF HALAL CERTIFICATION
1
2
3
4
• PRODUCT COMPETITIVENESS IN SEA
• CONSUMER TRUST
• STRONGER BUSINESS RELATIONSHIP
WITH SUPPLIER
• STRONGER SPIRIT OF COMPLIANCE
TRUST IS KEY IN THE PARTNERSHIP
MONDELEZ PHILIPPINES + IDCP + SUPPLIERS = CONSUMER TRUST
Now that you know us, please don’t forget us!
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