1941
M&M’S®Timeline
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M&M’S®BrandChocolateCandiesintroducedasmilitaryrationsduringWorldWarII.
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Packagingchangedfromatubeformtothecharacteristicbrownpouchweknowtoday.
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Thefirst"M"isimprintedonthecandiesinblack,givingthechocolatecandiesaunique
trademark.
1948
1950
1954
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M&M’S®BrandPeanutChocolateCandieslaunched.
Thetagline"MeltsinYourMouth,NotinYourHands"wasbornandtheworldfamous
M&M’S®charactersmadetheirtelevisiondebut.
1958
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MARSmovedtoanewplantinHackettstown,NewJerseyduetothesuccessof
M&M’S®plainchocolatecandies.
1960
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Threenewcolors—red,greenandyellow—wereaddedtothecolormix.
YellowandRedintroducedasthefirstM&M’S®Brandspokescandies.But,Redstill
claimshewasintroducedfirstby2seconds.
1976
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Orangejoinedthecolormix.
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M&M’S® Chocolate Candies were introduced to Australia, Austria, Belgium, Canada,
Denmark,France,Germany,HongKong,Ireland,Italy,Japan,Malaysia,TheNetherlands,
Spain,SwitzerlandandtheUK.
1980
1982
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M&M’S®ChocolateCandiesrocketedintospace!Theyhavebeenoneveryshuttle
missionsince.
1988
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M&M’S®BrandAlmondCandiesintroduced.
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M&M’S® became a NASCAR® sponsor with a roster of drivers that included Ken
Schrader,ElliotSadlerandKyleBusch.TheM&M’S®spokescandiesbeganappearingon
thecarin1999.
1990
1991
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M&M’S®BrandPeanutButterCandiesintroduced.
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M&M’S®BrandintroducedBlueasanewspokescandyafter10millionpeoplevotedto
addBluetothecolormix.
1995
1996
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M&M’S®MINIS®debutedinasmalltube,anodtotheoriginalM&M’S®packaging.
•
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Greenmadehersuccessfultelevisiondebut.Sheinstantlyfeltathomeinthespotlight
andhasn'tlookedbacksince.
M&M’SWORLD®StoreopeneditsdoorsinLasVegas.
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M&M’S®Candiesnamedtheofficialcandyofthenewmillennium.
M&M’S®CrispyCandiesintroduced.
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TheworldisintroducedtoOrange,thenewestspokescandy.Heimmediatelyfearedthe
worldwantedtoeathim.
1997
1998
1999
2001
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Foralimitedtime,Ms.Green’sbeautifulfacegracedtheshellofallgreenM&M’S®
candies.Theywerealmosttooprettytoeat!
2002
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Votersinmorethan200countriesworldwidechosefrompurple,pinkoraquatojoin
therestofthecolorsintheM&M’S®bagforalimitedpromotion.Theworld’s
resoundingchoicewaspurple!
2004
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MYM&M’S®beganofferingpersonalizedM&M’S®Candiesallowingconsumersto
customprintonvibrantcolorsofM&M’S®MilkChocolateCandies.
2005
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M&M’SWORLD®StoreopeneditssecondlocationinTheFloridaMallinOrlando,
Florida.
2006
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M&M’SWORLD®StoreopenedinNewYorkCity'sfamousTimesSquareandiscurrently
NewYorkCity’slargestcandystore.
M&M’S®DarkChocolateCandiesbecameapermanentaddition.
2007
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M&M’S®PeanutDarkChocolateCandieslaunched.
ThemakersofM&M’S®revealedLadyLiberty’sfunsidewithafifty-footstatueinNew
YorkCityHarbor.Thesmilingstatuekickedoffanewcampaignencouragingall
AmericanstofindtheirInnerM&M’S®character(orfunside)atmms.com.
2009
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M&M’S®BrandCoconutCandiesreturnedasapermanentitem.
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M&M’S®BrandPretzelCandiesmadetheirdebut.
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Onceavailableonlyasalimitededitionseasonaloffering,M&M’S®BrandMintDark
ChocolateCandiesjoinedthepermanentlineup.
M&M’SWORLD®StoreopenedacrossthepondinLondon'sLeicesterSquare.
InAugust2011,themakersofM&M’S®BrandCandiesachievedaGuinnessWorld
Recordforcreatingtheworld’slargestpiñataforthe1stBirthdayofM&M’S®Pretzel
Candies.
2010
2011
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2012
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Ms.BrownisintroducedasthesixthM&M’S®Brandspokescandyinacommercial
duringthe2012SuperBowl.
M&M’S®BrandRaspberryDarkChocolateCandieslaunchedasapermanentflavor.
2014
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M&M’S®BrandMegaMilkChocolateCandiesandM&M’S®BrandMegaPeanut
ChocolateCandiesjoinedtheproductlineup.
M&M’SWORLD®StoreopenedinShaanxi,China.
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M&M’S®CrispyCandiesre-introduced.
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2015