Energize your mind
Health benefit solutions
Energize your mind
There are two distinct concepts that define how we think of mental energy:
our brain cells need fuel to support our thought processes and we also
identify with a feeling of being awake and energetic.
Both concepts are supported science and by a host of nutritional ingredients
that contribute to mental energy. Some of the most notable ingredients are:
• Glucose, the favorite energy source for nerve cells
• B-vitamins, to contribute to cellular energy production
• PUFAs, for their benefits to mood and the maintenance of normal
cognitive function
• Coenzyme Q10, to support energy generation at the cellular level
• Caffeine, to boost reaction time and contributes to a feeling of alertness
• Taurine, to improve memory, alertness and focus
• Ginseng, for improvements in mood and cognitive tasks
• Gingko biloba, for alertness and cognitive speed
Fast facts:
• Although the brain is only 2% of the body’s weight, it
consumes around 20% of the body’s total energy 1
• The average power consumption of an adult brain is
20 Watts 2
• 80% of the energy used in the brain is related to the
brain’s signaling. processes 1
Nutrients for an energized mind
Vitamins
Quali®-B (Vitamin B1, B2, B3, B6, Folic acid, Biotin, B12
Nutritional lipids
life’sDHA® (Vegetarian, sustainable source of omega-3 DHA)
NeutraceuticalsMinerals
Zinc
ALL-Q® (Coenzyme Q10)
Caffeine
Selenium
Ginkgo biloba
Panax ginseng
Taurine
How can we Health you?
A feeling of alertness, motivation and a positive frame of mind are the
three pillars of mental energy. Nutrients that support brain function help
us reach our cognitive potential at work, school or play.
DSM’s broad portfolio of innovative, high-quality and safe nutrients, combined
with our consumer insights, market knowledge and application expertise,
can help your mental energy positioned products attract more consumers.
We are the only integrated premix, vitamin and nutraceutical manufacturer
capable of creating and delivering tailor-made formulations to you
anywhere. Blend in our extensive scientific expertise, technical know-how,
global presence and total quality assurance for your peace-of-mind.
Via our global network of blend facilities we create value-adding nutrient
combinations custom-made for you. Our Fortitech® Premixes can offer the
right balance of ingredients to energize minds.
DSM can help you get to market faster with appealing
cognition solutions that work.
The above information is based on scientific studies, and a list of the latest references is available on request.
Energize your mind
Health benefit solutions
Mental energy to power your busy life
The Science of Mental Energy
People are busy, yet they want to fit even more into their active lives. Energizing
products have been positioned to give people a quick means to help them
regroup, refocus and continue functioning at a high level.
Mental energy can be defined in two ways:
The concept of “mental energy” is seen as a combination of high cognitive
functioning, high levels of alertness, a motivation to do more, and a
positive, optimistic mood. Safe and natural ways of boosting mental
energy have the potential to improve quality of life, and give people’s
work performance a boost.
A model consisting of cognition, mood and motivation has been proposed
to describe mental energy. This comprises of three areas: cognition, mood
and motivation. 6 Cognition is a combination of attention, vigilance and a
Energy drinks
There is a strong consumer
interest in products that contribute mental
20
energy and improve motivation. Non-alcoholic energy drinks for young
adults really created the market and are leaders in the category. Newer
15
products are geared towards office workers and older adults looking to
beat the afternoon lull and power through to the end of the day.3 Other
10
categories have seen growth more recently, such as snacks, breakfast
cereals, and bakery items, which have proven to be appropriate products
5 health benefits. There is considerable innovation
to deliver energy-related
in applying energy claims to diverse marketing segments.4
0
2012 in North
2003
2008are the highest
New product launches in the
energy category
(est.)
America, with Europe and Asia-Pacific launches not far behind in terms
of global market share. Latin America and the Middle East have the most
growth potential.4
Percentage of products launched
Young adults are normally the target demographic, and a few drinks
dominate the market providing room for innovation with products
45
providing a unique
twist.5 Globally, energy drinks hold almost half the
functional beverage
market share.5 Strong growth is predicted in the
40
2006
coming years.5
2009
35
high ability
90 to perform mental tasks. Mood is related to separate feelings
of energy and fatigue. Motivation is the determination and enthusiasm
80 mental tasks.6 These areas of mental energy can be measured
to perform
with questionnaires, specific mental tests and via brain activity
70
measurements. 7 Two important measures of brain energy, quantified by
60
electroencephalography
(EEG), are beta-waves (indicative of an active
brain), and alpha waves (a quiet, contemplative state).
50
Percentage of global consumers extremely or
very interested in food product
Energy & Sports drinks market value
for 15 key countries across Europe,
Asia Pacific, South America & USA
(US$ Billions)
Activate the mental
25 energy market with
innovative ingredientsSports drinks
• A perception of mental alertness, high mood levels and motivation.
• The metabolic processes that support the brain
40
Other components
of our diets, such as certain herbal products, can
modify internal processes in the brain that have a perceivable and
30
measurable impact on energy, cognition and mood.
20
The brain demands a large amount of energy, around 20% of what we use
10
every day. 8 Neurons are the brain cells that are responsible for a great
portion 0
of this energy need, because the process of thought requires a
Improved
Long-lasting
fuel to send Improved
electrical pulses
between neurons.
The two requirements
memory
alertness and
mental
for energy production in the brain include carbohydrate as a fuel and
concentration
energy
vitamins to participate in metabolic processes. Glucose is the preferred
General population
source of energy
properunder
functioning
of the brain, 9 but dietary factors,
Parentsfor
of children
18
People with high awareness of nutritional issues
such as adequate
B
vitamin
or
coenzyme
Q10 intakes, are also vitally
18 – 29 year olds
important co-factors for the brain’s energy-yielding metabolism. Other
dietary components affect mental energy through their effects on
neurotransmitters, brain blood flow, and the metabolic basis of thought.
COGNITION
Attention/vigilance
30
Nutritional ingredients support mental energy by providing
25thought, and by affecting mood and motivation
fuel for
MENTAL ENERGY
20
MOOD
15
Fee
lings of fatigue/energy
10
M
Det OTIVATION sm
erminati
on/enthusia
5
Adapted from Gorby, Brownawell and Falk, 2010
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Quality for Life™ means sustainability. It symbolizes our commitment to our environment, consumers, our business partners, our people and the regulatory framework that
governs our operations.
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Quality for Life™ is the mark of quality, reliability and traceability. It means that DSM customers are getting the best ingredients, knowing the source on which they depend.
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With the Quality for Life™ seal, we aim to ensure peace of mind for you and for your customers.
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www.qualityforlife.com
For more information on this Health Benefit Solution by DSM, visit www.dsm.com/human-nutrition or e-mail [email protected]
This information is based on DSM’s current knowledge and only contains scientific and technical information for business to business use. DSM makes no representation or
warranty of the accuracy, reliability, or completeness of the information and as to results to be obtained. Use of this information shall be at your discretion and risk. It does not
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H0187 © DSM Nutritional Products Ltd 2013