Dear Friend of Animals,
Operation Kindness, the oldest and largest no-kill animal
shelter in North Texas, will host its 20th Annual Dog Day
Afternoon presented by Pet Supplies “Plus” on Saturday,
June 7th from 9am-1pm at Flag Pole Hill at White Rock
Lake! We would like to invite you to be a part of this fun-filled
day created to celebrate dogs!
This annual event is Operation Kindness’ most popular, with
more than 1,000 attendees bringing their dogs for an afternoon
of fun. It includes a doggie mall with vendors, canine contests,
dog-themed entertainment, food and fun. Dog Day Afternoon
is a unique way to get your product or service in front of your
key demographic- dogs and the people who love them!
To help promote Dog Day Afternoon and your business, Operation Kindness has a marketing
campaign that includes a Dog Day Afternoon website (with a vendor listing and sponsor links
and logos), email blasts (4 separate blasts to a database of 30,000 supporters), and Facebook
and Twitter promotion (25,000 likes, 1,500 followers). Our media partner is CBS 11 and they
will be running promotional PSAs to advertise the event. We also put up posters at numerous
local businesses and pass out thousands of fliers at area dog parks.
Please see the following page for our vendor opportunities. Please contact me with any
questions at 972-428-3822 or [email protected]. We look forward to hearing from
you and appreciate your support of Dog Day Afternoon and Operation Kindness!
Sincerely,
Julie Goff
Development Manager
www.OperationKindness.org
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972-428-3822
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3201 Earhart Drive
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Carrollton, TX 75006
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972-417-8956 fax
20th Annual Dog Day Afternoon
Saturday, June 7, 2014 | 9:00am-1:00pm
Flag Pole Hill Park | 8100 Doran Circle, Dallas 75238
VENDOR & SPONSOR APPLICATION
Contact Information
Name of Business ___________________________________________Contact Person______________________________
Address _____________________________________________________________________________________________
City ______________________________________________ State _______________ Zip ___________________________
Cell Phone___________________________________________ Secondary Phone_________________________________
Email _______________________________________________________________________________________________
Vendor & Sponsorship Levels
Top Dog Sponsorship - $1,000 Includes a premium vendor space reserved for sponsors, goodie bag
promotion, logo on event fliers, prominent logo and link on 4 event blasts, 2 company mentions on Operation
Kindness Facebook and Twitter pages, prominent logo and link on Dog Day Afternoon website, naming rights for
Kids Zone, K9 Contests, Pooch Kissing Booth or other attraction, and vendor opportunities to showcase product
or service at our Alumni Celebration on May 17th and our Adopt-a-thon event on June 21st.
German Shepherd Sponsorship - $500 Includes a premium vendor space reserved for sponsors, goodie
bag participation, logo on event fliers, logo and link on 4 email blasts, 2 company mentions on the Operation
Kindness Facebook and Twitter pages, link and logo on Dog Day Afternoon website sponsors page, and vendor
opportunities to showcase product or service at our Alumni Celebration on May 17 th and our Adopt-a-thon event
on June 21st.
Dachshund Sponsorship - $300 Includes a premium vendor space reserved for sponsors, goodie bag
participation, and your name and link on the Dog Day Afternoon website sponsors page
Vendor Space - $100 Includes a 10 x 10 vendor space for you to highlight your company or sell products.
Goodie Bag Promotion- $100 Items must be delivered to Operation Kindness by 06/04/14 for inclusion.
TERMS & CONDITIONS (Please sign)
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Please return this form with payment no later than May 24 in order to be included in all applicable marketing pieces. We can take
applications through June 5th.
Vendor spaces at Dog Day Afternoon will be pre-assigned by the planning committee, with the best locations assigned in the order in which
this form and payment is received.
Vendors are responsible for bringing tables, tents, and chairs. Many vendor spaces are shaded under trees.
Booth set-up must be completed by 8:30am on the event day, June 7, 2014. Maps will be made available.
Special requests for picnic tables, water, or electrical access must be submitted to the Operation Kindness Development Manager in advance.
Each is extremely limited, and will be available on a first come, first served basis.
By signing this form, I waive all claims against Operation Kindness, all sponsors and all officials for any injury or illness, which may directly or
indirectly result from my or my guest’s participation in Dog Day Afternoon.
By signing this form I understand that I cannot sell or give away any food or drink for human consumption at Dog Day Afternoon without
written consent from the Development Manager at Operation Kindness.
Signature:______________________________________________________Date:_________________________________
PAYMENT INFORMATION
Please make checks payable to Operation Kindness or charge $_____________ to my  Visa
 MC
 AMEX
Card Number______________________________________________________expiration date_____________
Signature of Card Holder:_____________________________________________________________________
Please mail payment and form to:
Operation Kindness/ DDA 2014
3201 Earhart Drive
Carrollton, Texas 75006
[email protected]
www.OperationKindness.org
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972-428-3822
•
3201 Earhart Drive
•
Carrollton, TX 75006
•
972-417-8956 fax
20th Annual Dog Day Afternoon
Saturday, June 7, 2014 | 9:00am-1:00pm
Flag Pole Hill Park | 8100 Doran Circle, Dallas 75238
VENDOR INFORMATION
APPLICATION INFORMATION
The application deadline is Wednesday, June 4th
at 6:00pm. No applications will be accepted after
the deadline.
In order to be included in all applicable marketing
pieces, application and payment must be received
by May 15, 2014.
ELECTRICITY POLICY
Due to limited supply, electricity is limited to a
maximum of 3 vendors and will be provided on a first
come first serve basis. Requests for electricity must
be made when sending in your application.
WATER POLICY
Operation Kindness will have a hose with water for
kiddie pools, tubs, and water bowls during event set
up only. For the walking safety of our guests, this
hose will not be available during the event. There will
be water fountains available for water needs during
the event.
GOODIE BAG INFORMATION
700 goodie bags will be assembled at Operation
Kindness. All items for goodie bags should be
delivered to Operation Kindness by 7pm on
Tuesday, June 3, 2014.
SETUP DETAILS
Vendor setup can begin as early as 6:30am and
must be completed by 8:30am. Please do not park
in the spaces nearest the pavilion as these are best
for unloading and loading purposes. It is best if you
unload, and then move your car to park anywhere
on Doran Circle.
All spaces will be pre-assigned with the priority
locations designated for sponsors. A vendor map
will be provided for you at vendor check-in at the
pavilion and a stake will your name will denote your
spot. All vendors will be assigned spaces as
application and payment is received.
TENT INFORMATION
You must supply your own tents, tables, chairs, etc.
that you will need to operate a vendor space. It is
recommended you bring a dolly or similar to
transport your tent and equipment. Do to limitations
from the parks department, we are not allowed to
drive near our locations to unload and reload.
Vendor spots easily accommodate a 10’x10’ tent. If
you prefer a larger area please request this at the
time of application.
WEATHER POLICY
In the event of extreme weather, including but not
limited to rain, Operation Kindness reserves the right
to cancel the festival. Notice will be sent via email
and phone message. In the event of cancellation, a
new date will provided. Festival fees will not be
refunded if vendors/sponsors cannot attend the new
date.
FOOD AND BEVERAGE
Food and water will be available for purchase at Dog
Day Afternoon, however you are welcome to bring
your own. We recommend bringing water because it
should be hot!
Besides bottled water, you will not be allowed to give
out food to human guests without a food permit from
the city of Dallas. You can, however, offer any kind of
dog treat to the four-legged guests. Hot dog bobbing
in water is a very popular way to attract dogs to your
location!
CONTACT INFORMATION
If you have any additional questions regarding
Dog Day Afternoon, please contact:
Natalie Buxton | Development Coordinator
972-428-3824 | [email protected]
www.OperationKindness.org
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972-428-3822
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3201 Earhart Drive
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Carrollton, TX 75006
•
972-417-8956 fax