Greater St. Albert Catholic Schools
Faith in Our Students
Corporate Identity Guidelines
Revised May 2013
LOGOS
Use of the GSACRD logo
It is essential that the District’s public visual identity is clear and consistent at all times. Having graphic and
textual standards regarding the use of the District logo, name, and other means of identification ensures
that consistency.
There are two variations of the official GSACRD logo: a horizontal version with text on the right hand
side, and a vertical one with text underneath the icon. Both versions come in black-and-white and colour
applications.
The following logos that have been approved for use by the communications department:
Vertical colour application
Vertical black-and-white application
Colour icon
Text: Times New Roman,
bold, Pantone 348 C
Black-and-white icon
Text: Times New Roman, bold,
black
Horizontal colour application
Greater St. Albert Catholic Schools
Faith in Our Students
Colour icon
Main text: Times New Roman, bold, white
Sub-text: Times NR, bold italic, PNT 348 C, 20% tint
Horizontal colour application
Greater St. Albert Catholic Schools
Faith in Our Students
Colour icon
Main text: Times New Roman, bold, PNT 348 C
Sub-text: Times NR, bold italic, PNT 348 C, 20% tint
Horizontal black-and-white application
Greater St. Albert Catholic Schools
Faith in Our Students
B&W icon
Main text: Times New Roman, bold, white
Sub-text: Times NR, bold italic, black, 35% tint
Horizontal black-and-white application
Greater St. Albert Catholic Schools
Faith in Our Students
B&W icon
Main text: Times New Roman, bold, black
Sub-text: Times NR, bold italic, black, 35% tint
It’s important to remain consistent with logo usage. Keep in mind the following guidelines:
• Use a high-resolution version of the logo wherever possible
• If you are printing in black-and-white, use the black-and-white logo
• When resizing, do not distort the logo proportions
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Greater St. Albert Catholic Schools
Corporate Identity Guidelines
Faith in Our Students
Use of the GSACRD logo (continued)
• Do not change the logo font, shape, colours or orientation
• Do not separate any of the elements of the logo
• Ensure the logo is readable in size, colour and contrast at all times
When determining which logo to use, consider the final product. For online materials, always use a colour
application. For printed materials, use the colour logo only if the final product will be produced in colour.
The GSACRD logo is available in a variety of formats on our website under About Us -- Communications.
Department and program logos
The logo for Greater St. Albert Catholic Schools is the exclusive symbol for all departments and programs
within the District.
District departments shall only use the District logo and will not create or use individual or program logos
without prior approval from the communications department.
School logos
Each school has it’s own unique logo which has been approved by the District. Schools shall include the
official District logo as well as their school logo on all publications.
School sub-sections like departments, school councils or other groups are not authorized to create a
separate logo, name-bar or letterhead from that of the school.
Sports team logos
Each school sports team has it’s own unique logo which has been approved by the District. Schools may use
their team logo on any publication which pertains to athletics or promotes school spirit.
Schools will not use their sports team logo in place of the logo which represents their school or the District
to the community.
NAMES
Naming conventions
The legal name of the school district is Greater St. Albert Roman Catholic Separate School District No. 734.
It is often more practical to use a less cumbersome name, therefore the communications department often
uses Greater St. Albert Catholic Schools in lieu of the legal title.
The acronym GSACRD may be used to refer to the District only after ‘Greater St. Albert Catholic Schools’ has
been referenced at least once before. The GSACRD acronym references a previous legal name (Greater St.
Albert Catholic Regional Division) but is still used because of it’s recognition in the community.
TEXT
Fonts
For the text on most promotional materials, the communications department uses Times New Roman, Arial
or Myriad Pro. As a rule of thumb, the font size for a title or header should be a minimum of four points larger
than the body text. For sub-titles, two points larger should suffice.
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Greater St. Albert Catholic Schools
Corporate Identity Guidelines
Faith in Our Students
IMAGES & GRAPHICS
Using images for promotional purposes
Photographs are an effective way to create visual interest in promotional materials. However, using an image
improperly can come across as unprofessional.
When choosing an image to promote a school or the District, please keep the following in mind:
• Use of any photographs portraying current or former students of the District must adhere to the Freedom
of Information and Protection of Privacy Act.
• Whenever possible, choose photos that are focused, properly exposed and clear.
• Avoid using photos where the subject is not facing the camera or is unrecognizable because of other
obstructions.
• Minimum dpi (dots-per-inch) resolution for photos used online is 72 dpi. Print images are required to be at
least 300 dpi.
Image Guidelines
Application
Acceptable formats
Minimum resolution
Sizing recommendation
Online (website, social media)
.jpeg, .png, .gif
72 dpi
300-500 pixels wide
Printed materials
.jpeg, .png, .gif, .psd
300 dpi
10 inches on the long side
Graphics
When using a graphic, like a logo, to promote a school or the District, please keep the following in mind:
• Vector graphics can be resized infinitely without pixelating. These are usually in .ai or .eps format.
• Raster graphics will pixelate when resized beyond their intended size. They are generally .psd, .png, or .jpeg.
• There are a variety of formats for graphics; each has it’s advantages and disadvantages. If you are unsure of
which one to use, please contact the communications department.
• Graphics, like school or sport team logos, should only be created and edited by professionals. Contact the
communications department for further information.
Graphic Guidelines
Application
Acceptable formats
Colour Requirements
Online (website, social media)
.jpeg, .png, .gif
RGB
Printed materials
.ai, .eps, .psd, .png
CMYK
Promotional items (clothing, etc.)
.ai, .eps, .psd, .png
CMYK
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