Examples of Proper and Improper Uses of the GED® Trademark in Product
Titles or Names
Proper Use
PROPER INFORMATIONAL USE
WHY THIS IS RIGHT…
"EVERYTHING YOU NEED TO SUCCEED ON THE GED
TEST"
®
GED is followed by the "®" symbol and properly used as an
adjective modifying a generic noun (test).
GED is used properly to refer to the brand of test.
®
[PUBLISHER NAME] PREP-KIT FOR THE GED TEST
The publisher is clearly the source or origin of the product
(PREP-KIT)
GED is followed by the "®" symbol and properly used as an
adjective modifying the generic term test.
GED is used properly to refer to the brand of test.
®
"ACE THE GED TEST!"
"from [Publisher's Name or Logo]"
GED is followed by the "®" symbol and properly used as an
adjective modifying the generic term test.
GED is used properly to refer to the brand of test.
The publisher's name is prominently displayed as the source
of the publication.
Improper Use
®
IMPROPER USE OF GED TRADEMARK
WHY THIS IS WRONG ...
"GED CRAM COURSE"
GED is used incorrectly as a brand name for the publisher's
CRAM COURSE
"Get your GED online fast!"
®
GED is not being used properly to refer to the GED [brand of]
test. The subtitle uses GED as a noun instead of as a proper
®
adjective followed by a generic term (e.g. GED test).
The subtitle may mislead consumers to believe that the GED
®
test may be taken online or a GED test credential may be
obtained online
"THE NEW GED PRACTICE WORKBOOK"
"Contains 16 Full-Length GED tests"
®
GED is more prominent and eye-catching than the rest of the
title.
GED is used incorrectly in the main headline as a brand for
the publisher's workbook.
®
GED is not being used properly to refer to the GED [brand of]
test.
The GED mark is not followed by the "®" symbol and the
generic term test
"Full-length GED tests" without "simulated" or "based on" may
mislead consumers to believe these are authentic full-length,
copyrighted tests of GED Testing Service LLC.
®
®
GED and GED Testing Service are registered trademarks of the American Council on Education (“ACE”). They may not be used or reproduced without the express written permission of
®
®
ACE or GED Testing Service. The GED and GED Testing Service brands are administered by GED Testing Service LLC under license from the American Council on Education.
®
IMPROPER USE OF GED TRADEMARK
®
"BEAT THE GED !"
WHY THIS IS WRONG ...
GED is incorrectly used alone as a noun instead of as a
®
proper adjective followed by a generic term (e.g. GED test).
®
"MAXIMIZE YOUR SCORES WITH GED TUTOR"
GED is being used incorrectly as part of the product brand
name "GED® TUTOR."
GED is not being used as an informational reference to the
®
GED [brand of] test."
If you have questions on the proper use of the GED® trademark, please refer to the
Guidelines for the Proper Referential Use of GED® Trademarks or contact us by email at
[email protected].
®
GED Testing Service | www.GEDtestingservice.com
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