Building Wrap Case Study
Case Study > Oasis Graphics and Pope Wainwright, UK
Contra Vision were delighted to play a part in
BlackBerry’s biggest UK marketing campaign
when Contra Vision materials were recently
used to wrap a building for BlackBerry®
owners, RIM, to promote the launch of the
new BlackBerry® operating system and Z10
smartphone model.
Graphic production company, Oasis Graphic Co
and designers Pope Wainwright worked closely
together to create the concept of wrapping
the Blackberry® Head Office in Slough by
rebranding the exterior of the building to
create an eye catching landmark.
The project used an innovative mix of Contra
Vision® perforated window film and solid vinyl.
Contra Vision® Performance™ 30% transparency
white on black materials were used to create
the blue gradient on the glass areas and also
on the powder coated metalwork between
the glazed panels to ensure continuity of the
graphics, after Oasis Graphics Co. had tested
that the metalwork elements of the building
were suitable for applying, and removing
Contra Vision materials. Installation of the
perforated window film background graphic
began 4 days prior to launch. Oasis’ installation
team was standing by at 5pm on January 30,
when the embargo was lifted, to begin installing
over the perforated window film the outsize
printed images of the Z10 smartphone printed
onto solid vinyl.
This building wrap created a bold public
spectacle, proudly announcing the arrival of the
new Z10 to the world, and we were happy to
have played our part in this.