WHAT IS OWA?
Owa is a 500+ acre world class family destination resort in Foley, Alabama.
Proximity to Alabama’s beautiful sugar white beaches, Tanger Outlet Center,
and the adjacent world class sporting facilities makes Owa an ideal center
point for your Alabama Gulf Coast vacation. Marriott TownPlace Suites – a
nationally known hotel, The Park at Owa – a themed amusement park with
20 rides, and unique shopping and dining experiences surround a pristine
lake with ample space for outdoor adventures, including an amphitheater
and music venues. Owa has the feel of a small town evolving through time,
with distinct districts punctuating the lavishly landscaped grounds. Owa
represents the best of old-time southern vacationing with the amenities
today’s families seek. Owa is a place to shop, dine, play, and stay. Thrillseekers, fashionistas, foodies, music lovers, and sports fans will want to
return time after time. Owa is your southern destination, reinvented.
In addition, The City of Foley averages $600 million annually in retail
sales. It has become the City for Commerce within the Southern
Baldwin Trade Area (Foley / Orange Beach / Gulf Shores). The
immediate trade area reported retail sales over $1.2 billion in 2012.
BALDWIN COUNTY ACCOLADES:
#1
#1 Tourism Destination in Alabama
33%
Our southern tourist area account for more than one-third of
all travel expenditures in the State of Alabama
(Alabama Department of Tourism and Travel)
Top 50 Places to Grow a Business (Forbes Magazine)
Top 5 Metropolitan Area for Site Selection in 2014
(Site Selection Magazine)
8
TH
43%
Tied 8th for fastest growing MSA in the nation
according to the U.S. Census Bureau
43% increase in population growth since 2000
Source: baldwineda.com
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FOLEY, ALABAMA PROJECT SITE
Within minutes of Gulf Shores beaches and the nearby cities of Mobile and
Pensacola, the City of Foley attracts more than six million tourists annually and
has a high demographic area that has long been concealed. Home
to high income, well-educated adult professionals and within 50
miles of seven universities and nine community colleges, Foley has
long needed a facility to serve the local community and visitors.
Owa provides the much-needed entertainment, sports, shopping and
meeting space to meet the needs of its community.While the tourism numbers
have grown exponentially, the retail, dining and entertainment opportunities
for this region have not. This premier location is ideal for an entertainment
and retail complex and will bring an active energy to the area. Supported
by the Poarch Band of Creek Indians, Owa is guaranteed to be a success!
CITY OF FOLEY HIGHLIGHTS
• 46% increase in tourism to 6.2 million visitors
annually since 2010
• Average $600 million annually in retail sales
• Immediate trade area retail sales over $1.2
billion in 2012
• Visitors travel from within a 400-mile drive
radius for overnight or day trips
• Foley/Gulf Shores tourists report an Average
Household Income of $93,000 per year and
enjoy a longer length of stay
• Located only seven miles North of Gulf
Shores and Orange Beach, AL
COMPARABLE TOURISM
MARKETS
• Foley acks family entertainment, such as The
Grand Strand in Myrtle Beach, SC and Pigeon
Forge, Tenn.
• Visitor spending in the last year was up
8.5% to $3.5 billion in retail, dining and
entertainment alone.
• More than 79% of visitors returned to the
area in four out of the last five years and 96%
of travelers surveyed in 2014 would likely
return to the Gulf Shores/Orange Beach area
again to visit (baldwineda.com).
• Whether in town for work or play, guests will
bring their families to enjoy the adventures and
southern hospitality that await them at Owa!
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AMENITIES
RETAIL, DINING & ENTERTAINMENT
50,000 sq ft Summer 2017, 130,000 sq ft Spring 2018 of retail,
dining & entertainment space
AMUSEMENT PARK
14 acre themed amusement park with 20 rides,
including one major roller coaster (Summer 2017)
LUXURY HOTELS
Two national brand hotels TownePlace Suites by Marriott (May 2017)
SPORTS COMPLEX
Outdoor 16-field sports complex including Championship Field
with stadium seating (Opened May 2016)
EVENTS CENTER
90,000 +/- SF Indoor Events Center (Summer 2017)
attached to TownePlace Suites by Marriott
CONFERENCE CENTER
Indoor Events and Conference Center connected to both hotels
(Spring 2018)
LAKE
14 acre lake
TROLLEY SYSTEM
Entire complex connected via trolley system
4
5
RETAIL, DINING & ENTERTAINMENT DISTRICTS
6
RETAIL, DINING ENTERTAINMENT SITE PLAN
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WAREHOUSE DISTRICT (CLICK HERE)
DOWNTOWN DISTRICT (CLICK HERE)
View Warehouse District
View Downtown District
8
0
50
s
ile
M
0
Little Rock
40
M
0
30
Shreveport
Greenville
s
ile
Memphis
Atlanta
s
ile
M
M
0
0
2 Jackson
0
Dallas
es
il
M
Mobile
Baton Rouge
Houston
Charleston
Birmingham
s
ile
10
Austin
Myrtle Beach
Nashville
Montgomery
Pensacola
Biloxi
New Orleans
a
Albany
Savannah
Tallahassee
Orlando
Tampa
Fort
Lauderdale
Miami
20 MAJOR METROS WITHIN A 500 MILE RADIUS
Owa is ideally located within a day’s drive of the largest metro areas in the
Southeastern US. These major metro areas represent the primary feeder markets for
the majority of the 6.1 million visitors that travel into our market annually.
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COMPARABLE TOURIST MARKETS
FOLEY /
GULF SHORES, AL
2014 Annual Tourist Visitors
DESTIN, FL
MYRTLE BEACH, SC
PIGON FORGE, TN
5.8
4.2
16.1
10.5
Food & Beverage Spend
$35*
$25*
$28*
$14*
Entertainment/Attractions Spend
$19*
$19*
$21*
$21*
Retail Spend
$24*
$39*
$25*
$19*
Total RDE Spend
$78*
$83*
$74*
$54*
All Other Spend
$58*
$64*
$64*
$32*
Total Vacation Spend
$136*
$147*
$138*
$86*
Average Group Size
4.6
2.9
4
4.6
5
5.4
5
4.5
43
46
51
N/A
$93
$89
$66
N/A
Average Length of Stay
Average Age
Average HHI (000s)
* (Per Person, Per Day)
Source: Integrated Insights Feasibility Study
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RESIDENT DEMOGRAPHICS
40.5
Distance From Foley Center
0 - 10 MILES
MEDIAN AGE
0 - 25 MILES
40.5
38.9
0 - 50 MILES
AVERAGE HOUSEHOLD SIZE
2.47
59
Bay Minette
2.45
2.28
50 M
Mobile
20 M
Bay
ile
ob
M
59
Fairhope
Baldwin Beach Express
Daphne
7,020
10 M
26,154
Pensacola
Pensacola Beach
Total Households 26,154
Family Households 17,695
Households with 1 or more children < 7,020
Perdido Key
Dauphin Island
Gulf Shores
17,695
Orange Beach
Fort Morgan
of Mexico
Gulf
34,607
POPULATION
121,073
63,815
302,875
Total Households 121,073
Family Households 82,579
Households with 1 or more children < 34,607
83,579
1,090,238
128,914
425,579
Source: Integrated Insights Feasibility Study
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286,104
Total Households 425,579
Family Households 286,104
Households with 1 or more children < 128,914
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AN ENTERPRISE OF
POARCH BAND OF CREEK INDIANS
For leasing information contact:
RANDI SHENKER
LEASING AGENT
C 818.903.2995
P 251-923-2111
[email protected]
10113 Foley Beach Express, Foley, AL 36535
VisitOwa.com
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Creek Indian Enterprises Development Authority (CIEDA) is the
economic development arm of the Poarch Band of Creek Indians.
CIEDA’s enterprises include a broad range of industries from hotel
operations to aerospace manufacturing. The construction division has
been responsible for completion of more than 470,000 SF of commercial
space valued at $683 million. Nearby successful projects include Wind
Creek Casino & Hotel (Atmore, AL), Creek Casino Wetumpka (Wetumpka,
AL) Creek Casino Montgomery (Montgomery, AL) and current hotel
construction projects in Nashville, TN, Orlando, FL, and Charlotte, NC.