Step 1 COME IN
AND SIT DOWN
SILENTLY - GET OUT
A PIECE OF
NOTEBOOK PAPER
STEP 2 ON YOUR
HANDOUT, BEGIN
WARM UP BY
YOURSELF
WITHOUT TALKING
STEP 3 SIT AND
WAIT SILENTLY
WHEN FINISHED
WITH WARM UP
Warm up - What is
an advertisement?
What do we use
them for? Do you
think that we
need them?
Objective - Students will classify ads as
ETHOS, PATHOS, or LOGOS by completing
image rotation graphic organizer
Advertisement - a public
announcement promoting a product,
service, or event
What is happening in this ad?
What is being advertised?
Describe the kind of person who might
want to buy this product
https://www.youtube.com/watch?v=-R_483zeVF8
https://www.youtube.com/watch?v=WlUvQkW4B1k
Image rotation - Each person will
be responsible for column.
Successful - what makes the ad interesting or cool?
Appeal - what you like in the ad, OR dont like
Exit Ticket:
Get out a piece of notebook paper and write down your
homework in order to leave
Using the commercial or ad that you wrote about, write a
300 word essay answering the following questions:
•
Write down on your paper what ETHOS PATHOS AND LOGOS MEAN.
•
Describe the commercial. What is happening, who is there, where is it,
what do you see and hear?
•
Are they using ETHOS, PATHOS, OR LOGOS? or all 3? Explain how they
are using these rhetorical tools to persuade you about the product
they are selling.
Step 1 COME IN AND
SIT DOWN SILENTLY GET OUT A PIECE OF
NOTEBOOK PAPER
AND YOUR
HOMEWORK TO BE
COLLECTED
STEP 2 ON YOUR
HANDOUT, BEGIN
WARM UP BY
YOURSELF WITHOUT
TALKING
STEP 3 SIT AND
WAIT SILENTLY WHEN
FINISHED WITH WARM
UP
Warm up 3/14-15 - On
your handout, define
each of the following
words in your own
words:
•
•
•
Ethos
Pathos
Logos
Objective - After introduction to
Advertising, Students will correctly
use CONSUMER, SLOGAN, and
TARGET AUDIENCE in a sentence
by completing an exit ticket
COMMERCIAL DECODE
While watching these commercials, be
thinking about these questions:
1. What is going on? (what do you see)
2. What are they selling-how do you know?
3. Are they using Ethos, Pathos and/or
Logos? How do you know?
https://www.youtube.com/watch?v=7iZfaep_LS4
Cornel Notes
Title - Advertising Vocab
Target
Audience
•
Specific group to which
advertising is directed
Examples
•
Demographic (gender, age,
income, job, education)
Values/Religion
Address
•
•
Age
Job
Gender
Income
Religion
Education
Address
Cornel Notes
Title - Advertising Vocab
Consumer
Slogan
•
Person who buys goods and
services
•
Easy to remember word or
phrase used by businesses to
attract people or buyers
Identifying Target Audience and Slogan
While watching these commercials, complete the
chart
https://www.youtube.com/watch?v=-y4KA0vjmS8
https://www.youtube.com/watch?v=ZVXkkZp_jBQ
https://www.youtube.com/watch?v=_EJaNs3DiG4
https://www.youtube.com/watch?v=0SZv2vPdj6g
https://www.youtube.com/watch?v=CDhORPj0btU
https://www.youtube.com/watch?v=2F46tGehnfo
https://www.youtube.com/watch?v=xKiQmB9nr_c
EXIT TICKET
Write 2-3 sentences explaining TARGET
AUDIENCE, CONSUMER, & SLOGAN. You
must use these words correctly in your
sentences