Media Contacts:
Audrey Sahl
Formula PR
[email protected]
(212) 219-0321
Alan L. Cohen
DTS, Inc.
[email protected]
(818) 436-1081
DTS, ATLANTA HAWKS RADIO NETWORK AND DICKEY BROADCASTING COMPANY SCORE FIRST
SURROUND SOUND NBA RADIO BROADCAST
DTS Neural Surround Sound™ Immerses Atlanta Hawks Fans in Court-Side Action, Delivering HighDefinition Audio for Every Play
CALABASAS, Calif. (April 3, 2012)—Today DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio,
announced that Dickey Broadcasting Company and the Atlanta Hawks Radio Network have partnered to
broadcast all of the NBA’s Atlanta Hawks home games with DTS Neural Surround Sound™ technology.
The continued collaboration between Dickey Broadcasting Company and DTS–the same lineup behind
the high-definition audio delivery of Atlanta Braves –now brings the NBA’s first surround sound games in
radio broadcast history.
“We continuously strive to provide our listeners with the very best sound in radio sports broadcasting,
and thanks to DTS’ high-performance audio technology, we can add another professional sport to our
roster—introducing basketball fans to a whole new level of sports entertainment,” said Gary Kline,
senior vice president of engineering, Cumulus Media. “Our partnership with DTS and Atlanta Hawks
Radio Network brings listeners to the action, as if they’re seated court-side, experiencing the unique
court sounds of Philips Arena.”
The DTS Neural Surround technology is built by DTS licensee DaySequerra and integrated on-site at
Philips Arena, with the Atlanta Hawks Radio Network mobile package. The DTS-based configuration
encodes both live and recorded 5.1 surround sound mixes for a lifelike, high-quality radio broadcast. By
implementing the highest audio resolution possible, the DTS Neural Surround Sound format allows the
Hawks’ broadcast production team to transmit each game with full venue ambience and unprecedented
quality.
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SOUND NBA RADIO BROADCAST
“The heightened physical play taking place in today’s NBA arenas is awe-inspiring for fans both in the
stands and at-home crowds,” added Jon Kirchner, CEO of DTS, Inc. “The blow of the whistle, pounding of
the ball and swish of the net are all sounds that entertain listeners and help transport fans tuning in to
the game via the TV, radio, or online streaming, to the heart of the action and dramatically elevate the
game experience.”
The Atlanta Radio Network joins the Chiefs and Braves Radio Networks along with a growing list of DTS
content partners covering multiple music genres and more than 1,500 radio stations broadcasting
surround sound with DTS Neural Surround technology.
For more information on DTS, visit: www.dts.com. Connect with DTS on Facebook, or on Twitter
(@DTS_Inc).
About Dickey Broadcasting Company
680 The Fan, Atlanta’s Sports Station, is owned by Dickey Broadcasting Company and is the second
largest AM signal in Georgia reaching approximately 400,000 listeners on a weekly basis and now heard
on FM at 93.7. It is the local ESPN affiliate and is the exclusive home of the Atlanta Braves, Atlanta
Hawks NBA, BCS, SEC Basketball and Football Championships and MLB.
680 The Fan’s weekday program lineup consists of the Sports Biz Hour with Sandra Golden (5am to 6am)
The Rude Awakening with Christopher Rude, Perry Laurentino, Leo Mazzone & Sandra Golden (6am to
10am), The Herd with Colin Cowherd (10am to 12pm), Buck and Kincade (12pm to 3pm) followed by
Chuck and Chernoff (3pm to 7pm). For more information, please visit www.680thefan.com.
About DTS, Inc.
DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by
providing state-of-the-art audio technology to hundreds of millions of DTS-licensed consumer
electronics products worldwide. From a renowned legacy as a pioneer in multi-channel audio, DTS
became a mandatory audio format in the Blu-ray Disc™ standard and is now increasingly deployed in
enabling digital delivery of movies and other forms of digital entertainment on a growing array of
network-connected consumer devices. DTS technology is in home theaters, car audio systems, PCs,
game consoles, DVD players, televisions, digital media players, set-top boxes, smart phones, surround
music software and every device capable of playing Blu-ray™ discs. Founded in 1993, DTS' corporate
headquarters are located in Calabasas, California, with its licensing operations headquartered in
Limerick, Ireland. DTS also has offices in Northern California, Washington, China, France, Hong Kong,
Japan, Singapore, South Korea, Taiwan and the United Kingdom. For further information, please visit
www.dts.com. DTS is a registered U.S. trademark of DTS, Inc. All other trademarks are the properties of
their respective owners. © 2012 DTS, Inc. All rights reserved.
SOURCE: DTS, INC.
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