Welcoming message
Message
Dear students,
Welcome on board! This booklet serves as a quick
guide that answers some of the queries, you, as a BBA
freshman might have.
In addition to the comprehensive curriculum the school
offers, we strive to provide you extensive experiential
learning opportunities. In the coming years, personal
development and international exposure through various
activities, such as exchange, internship and service
learning projects are of crucial importance to everyone.
Don’t forget that we’ll always stand by to help you
make smooth transition from college to university
and plan your study pathways. Whenever you feel lost
and need advice, talk to the staff of BBA Office or our
academic advisors.
I encourage you to stay open to embrace new
experiences and challenges as you embark on this
inspiring, exciting and interdisciplinary learning
experience from here.
Dr. Peter Lau
Associate Dean &
BBA Programme Director
02
Content
P.4-5
P.6-7
P.8-9
P.10-11
P.12-13
P.14-17
P.18-19
P.20-24
P.25
P.26-27
Programme Intended Learning Outcome
Knowing your BBA Curriculum
Study Load & Academic Integrity
Declare your Concentration
Double Concentration
Business Executive Development Scheme
Seeking Help
Graduation Requirements
Facilities and Resources
Important Dates
03
g Outcome
ded Learnin
Pogramme Inten
n
Upon completio
me... ...
of the program
1. S tudents will have the fundamental
knowledge and skills required for
managing a business.
2. S tudents will have an in-depth
understanding of an area of
specialization such as accounting,
economics, entrepreneurship,
finance, human resources
management, information systems
and e-business management and
marketing.
3. Students will have the oral and written
communication skills and information
technology skills necessary for working
in a business environment.
04
4. S tudents will be analytical and
critical thinkers able to solve
real-world business problems.
5. Students will have a solid understanding of
•how business is influenced by its
environment, including economic,
social-cultural, legal-political,
technological, and other general
conditions, as well as by an
organization’s stakeholders.
•the global nature of contemporary
business; and
•the value of business ethics and good
corporate governance.
6.Students will have a
broad exposure to nonbusiness disciplines.
05
Knowing your BBA
Curriculum
Concentration 21 units
Business Core 39 units
Free Electives 30 units
General Education 38 units
The Seven Concentrations
•
•
•
•
•
•
•
Accounting
Applied Economics
Entrepreneurship
Finance
Human Resources Management
Information Systems and e-Business Management
Marketing
Notes
06
Students must take at least
36 units of courses at level 3
and 4 to fulfil the graduation
requirements.
e
ProgrammStructure
Free Electives
(30 units)
Year 4
Year 3
Concentration
(21 units)
Business Core
(39 units)
Year 2
Year 1
General Education
(38 units)
BBA Core Courses
* These courses
ACCT1005 Principles of Accounting I
will be offered
in the first
ACCT1006 Principles of Accounting II
year for you
ECON1005 Principles of Economics I
to sample the
ECON1006 Principles of Economics II
concentrations.
FINE2005 Financial Management
BUSI2026 Entrepreneurship and Innovative thinking
MKTG2015 Marketing Management
BUSI2025 Organisational Behaviour
ISEM2005 Management Information Systems /
ACCT2007 Accounting Information Systems
LLAW3007 Principles of Law
BUSI3005 Business Communications
BUSI3006 Business Ethics and Corporate Social Responsibility
BUSI3007 Business Research Methods
BUSI4005 BBA Project
BUSI4006 Strategic Management
07
Study Load and Unit Transfer
Study Load
Students must register for a minimum of 12 units
per semester to maintain a full-time studentship.
Overloading of study units is generally not accepted. In
special circumstances, when you intend to carry a study
load exceeding 18 units in a semester, you’ll need to
submit application to the Academic Registry and obtain
support from the Concentration Coordinator (over 18
units) and the BBA Programme Director (over 21 units).
Application form is available on AR website.
Unit Transfer
Students who returned from exchange can apply for
transfer of units. You should note the followings:
•A pplication of unit transfer could be submitted to
Academic Registry upon your return to HK. You don’t
need to wait until the course result is known.
•You must provide the full course outline which
includes information like class contact hours, subject
topics, assessment method, textbook, etc. Incomplete
submission will delay the processing and may have an
impact on your future course registration or
08 graduation.
Academic Integrity
What is plagiarism?
Plagiarism means taking someone else’s words or
ideas and passing them off as your own. It is the
most common form of intellectual dishonesty. A
plagiarist, who attempts to obtain a scholastic grade
by fraud, will be resulted in severe penalties in place
at the university.
How to avoid plagiarism?
•D o not copy the words that someone else has
written and pass them off as your own writing
•Acknowledge the source properly and use quotation
marks, if you want to quote the exact words used by
the author
•Do not simply paraphrase others’ idea and call it
your own
•Visit the AR website if you need more detail:
http://ar.hkbu.edu.hk/curr/avoid_plagiarism/
09
centration
Declare your Con
e BBA Core
ncentrations in th
co
nt
re
ffe
di
g
in
pl
clare their
After sam
ill be asked to de
w
ts
en
ud
st
CT
ar 2 begins.
courses, non-AC
of Year 1 before Ye
d
en
e
th
by
n
io
pt for
concentrat
ncentration, exce
co
ch
ea
r
fo
a
ot
ction interview
There is no fix qu
tration which sele
en
nc
Co
ip
sh
ur
ne
Entrepre
d.
might be require
January
February
January
(Beginning of Sem 2)
1.Students receive email from
BBA Programme Office
n o t i f y i n g t h e d e ta i l s o f
concentration declaration.
2.C o n c e n t r a t i o n B r i e f i n g
and Double Concentration
Briefing will be organized by
BBA Office.
10
March
Late March
Students submit
Concentration
Declaration Form
to BBA Office.
April
May
February – March
Concentrations organize
briefing sessions to
provide students more
info about the study
field.
June
June
Students receive email
confirmation from BBA
Office in regards of
the assignment result.
Please CHECK!
11
Double Concentration
Double Concentration is an additional graduation option
under the 4-year curriculum. Students can make use of
the Free Electives to pursue a 2nd concentration within
BBA by completing seven required courses (or 21 units)
of the 2nd concentration.
Benefits of
Double Concentration
-Widen your business knowledge and skills
- Enhance your competitiveness in job hunting
Useful Tips
y schedule earlier
• Plan your stud
tion courses of
• Take the founda
n you desire to
the concentratio
n
e, so that you ca
choose in advanc
e
quirement of th
meet the pre-re
s at level 2-4
following course
12
ion is
Applicat
t
ired, bu
u
q
e
r
not ring is not
ffe
N
course o
ase PL A
e
l
P
.
d
e
e
guarant
!
AHEAD
sider......
n
You may co
AECON
ACCT
FINE
FINE
ISEM
MKTG
HRMN
MKTG
13
Business Executive Development Scheme
The Business Executive Development Scheme
fosters your holistic development by offering
students of all study years academic advising,
industrial seminars, training workshops and
career services.
To cater for the different focuses, three
progressive levels are defined to help you draw
your own roadmaps to achieve your goals and
provide support along the journey.
14
Level 1 Adapt to BBA Programme
-Attend New Student Orientation
-Research concentration by attending Concentration
Briefing & related activities
-Attend at least one seminar organized by the School to
explore interested business industry sectors
-Join one Developmental Workshop held by BBA office
-Meet with your mentor regularly
-Apply for the School of Business Student Ambassador
Scheme for exclusive personal development
Development Workshops
Every year, BBA Office invites renowned trainers to conduct
workshops on topics such as presentation skills, professional
image and business etiquette, time management, wine
appreciation, career advising…. And they are ALL FREE!!!
Student Ambassador Scheme
A group of talented BBA students are selected as student
ambassadors to represent to school in major functions.
The School allocates extra resources to groom SAs into
young business leaders. Application of SA opens in
November every schoolyear. Stay tuned!
15
Level 2 Explore the business world
-Meet with the academic advisor of your concentration
-Attend at least two seminars organized by the School to
explore different business industry sectors
-Consider study abroad opportunities
-Plan for your first internship
-Challenge yourself in business competitions
Level 3 Get ready for your career
-Attend career fairs and recruitment talks organized by
the School or Career Centre
-Join career preparatory workshops to polish your
resume and improve interview skills
-D evelop your career plan and seek advice from the
faculties
-Keep track of the status of your graduation requirement
16
The School
provides extensive
scholarships to
winners of business
competition !
You can choose from
over 180 leading
universities in 33
countries when
considering study
abroad.
Over 60% of BBA
students acquired
1-3 local or overseas
internship experience(s)
during their studies.
17
Seeking Help
Mentor in the first year
To better cater for student needs, the BBA
Programme has developed an academic
advising/ mentoring system to assist you
to make smooth transition from school to
University and to choose a concentration that
fit you most. It is also a good chance for our
faculty and study to build closer relationship,
which is a key element of successful teaching
and learning.
You will be assigned a staff member as Mentor
in the 1st Semester of Year 1. The mentor will
meet with you regularly in any formats, such
as email, lunch gathering or even via social
platform. Of course, you can contact your
mentor proactively when you need someone
to seek advice from.
18
ors
Academic Advis
Academic
n has appointed an
io
at
tr
Each concen
te d to th e
id e ad vi si ng re la
ov
pr
to
r
so
vi
Ad
s.
your Year 2 studie
concentration from
APECON
Mr. Ryan Man
ACCT
Dr. Stella So
[email protected]
[email protected]
ENTP
Dr. YM Wong
HRMN
Dr. Lucia Fung
[email protected]
[email protected]
MKTG
Dr. Alex Tsang
[email protected]
FINE
Dr. Alex Fung
[email protected]
ISEM
Dr. Vincent Chow
[email protected]
19
Graduation Requirements
Starting from 2016/17 cohort, “Experiential Learning”
becomes a new graduation requirement for all BBA
students. We hope that, through joining experiential
learning activities, you will be able to apply textbook
knowledge to the real business world, expand your global
outlook and have your employability enhanced.
You must complete one of the following Experiential
Learning activities before graduation:
• Internship (local/overseas)
• Exchange Programme (regular/summer)
• Service Learning Projects
Note!
ire a minimum
• All activities requ
of 120 hours
t
ete the requiremen
• You must compl
ter of final year
by the 2nd Semes
20
Internship
LOCAL— The BBA Programme offers five 3-credit
internship courses within the curriculum:
• ACCT 3026 Accounting Internship
• BUSI 3016 Business Internship
• BUSI 3037 Entrepreneurship Internship
• ECON 3066 Business Economics Internship
• MKTG 3016 Marketing Internship
Students who intend to fulfill the graduation requirement
by taking up internship MUST enroll in the above courses
of which the job spec is screened and endorsed by
respective course coordinator.
OVERSEAS— Students who intend to gain overseas
internship experience can consider the Metropolitan
Attachment Programme (MAP) organized by the Office of
Student Affairs. MAP offers overseas internship placement
to all BU students every summer break. MAP participants
can also enroll in the credit-bearing courses for satisfying
the requirement.
21
Exchange Programme
Internationalization is one of the key
commitments of our school. We encourage
you too to develop your global perspective
through studying abroad.
REGULAR EXCHANGE— BBA students can fulfil the
graduation requirement by spending a semester or a
full academic year in an overseas university through
the arrangement of the International Office. With the
School’s and the University’s continued effort, over 180
institutions from worldwide provide exchange places to
HKBU students.
SUMMER EXCHANGE— Another option for students
who wish to get a taste of studying abroad is summer
exchange. To ensure students have good exposure in
a foreign environment and receive quality classroom
knowledge, only summer programme recommended by
BBA Programme Office would be recognized.
22
Service Learning
Service Learning Projects have been an exciting part of
the BBA curriculum. Students get to develop business
skills and apply their knowledge to solve the operating
problems of real organizations, preparing accounts,
building websites, marketing, etc.
Students who intend to fulfil the requirement by
completing service learning projects, can take part in
through Course-based Service-Learning Projects, i.e.
BUSI3035 Service Learning and Community Engagement.
23
Global Experience Support Scheme
The Global Experience Support Scheme is established to
provide financial support for BBA students engaging in
Student Exchange Programme (regular and summer) and
Metropolitan Attachment Programme (MAP). We offer:
• Exchange Scholarship for Outstanding Business Students
• Exchange Award for Business Students
• Matching Scholarship for Metropolitan Attachment Programme
The primary selection criteria are the financial status of the
applicants, while their academic performance, achievement
in community service, service to the University/School
and/or extra-curricular activities will also be considered.
Application of the scholarship/award opens in November
every schoolyear.
24
Facilities and Resources
Learning Commons
- DLB904 & DLB906
Computer Rooms
- DLB302, DLB303
& WLB704B
Dean’s Office,
School of Business
- WLB801
This is where the BB
A
Programme Office
locates!
Bloomberg Laboratory
- DLB907
25
Important Dates 2016/17
Jul
Aug
Sep
Oct
Nov
Dec
2016
1 Sep
First Semester Begins
2 Sep
New Student Orientation Day
5-19 Sep
Course Add/Drop Period
30 Sep
SOB New Semester Dinner
Early Nov
Briefing Session
for Exchange
Programme
2017/18
Early Dec
• Exchange Programme
Application Deadline
• BBA Student Ambassador
Scheme Application Deadline
3 Dec
Last Day of Classes (Sem 1)
8-20 Dec
First Semester Exam
Jan
Feb
Mar
Apr
May
Jun
2017
11 Jan
Second Semester Begins
11-24 Jan
Course Add/Drop Period
Late Jan
• Concentration Briefing Session
& Double Concentration Briefing
Session
• Global Experience Support
Scheme Application Deadline
25 Apr
Last Day of Classes
(Sem 2)
4-16 May
Second Semester
Exam
27
28
29
30
31
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HKBU BBA
BBA Programme
Office
Tel: (852) 3411 5265
Email: [email protected]
Website: bba.hkbu.edu.hk