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The Employment
Network: social media
as a recruitment tool
Kelly Global Workforce Index 2011 Survey
Social media/networking topic detailed tables: New Zealand
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Kiwis worried social network
content could damage career prospects
•
Online jobs the leading source of work
•
Almost a quarter of Kiwis worried about their social network content
•
Nearly a third edit social network content to avoid work problems
While over of a quarter of Kiwis go online to
hunt for work, many are increasingly concerned
about the material they have posted on social
networking sites and the impact it could have on
their career, according to the latest survey results
from global workforce solutions leader, Kelly
Services®.
According to the Kelly survey, 25% of New
Zealand men and 22% of women are worried that
material from their social networking sites could
adversely impact their careers. And to prevent
career problems, 30% of women and 28% of men
deliberately censor or edit their personal social
network content.
The findings are part of the Kelly Global
Workforce Index*, which obtained the views of
approximately 97,000 people in 30 countries,
including over 1,800 in New Zealand.
Kelly Services managing director Debbie Grenfell
says the survey shows that while social media is
becoming active as an employment tool, so too
is apprehension about the damage it can have
on careers.
The survey shows 27% of respondents secured
their most recent position through an online job
posting – the leading source of jobs – ahead
of “word-of-mouth” referrals, used by 23%,
recruitment/staffing firms (20%), direct approaches
from employers (12%), print advertisements
(10%), and “other” methods (7%).
While social media sites play a small role in
getting a job – with only 1% of respondents
securing their most recent jobs through a social
network – Kiwis are increasingly aware of the
impact their online activity could have on their
careers.
“We are finding more people are using social
networks to look for work because it allows them
to target exactly the job they want, and even the
organisation where they want to work,” says
Debbie Grenfell.
“Even though a small percentage of people
actually secured their most recent job through
social networking, 17% are scouring social media
sites, such as Facebook®, LinkedIn® and Twitter®,
seeking job openings.”
“At the same time, social networks are becoming
an increasingly valuable tool for employers looking
to find someone who is the right fit for their
organisation.”
Despite their concerns, many Kiwis also believe
being active online is essential for their career
development, with 27% of men and 21% of
women using their social networks to improve
their job prospects. Younger workers rely more
heavily on social networking, with 33% of Gen Y
(aged 18-29) respondents say it is essential to be
active in social media in order to advance their
careers.
Other results of the survey in New Zealand show:
•
Facebook is the most popular social media
site for Gen Y (aged 18-29) respondents to
look for work but LinkedIn is more popular
with Gen X (aged 30-47) and baby boomers
(aged 48-65)
•
35% of respondents say their employers have
social networking policies that regulate use
at work
•
Industries where employees are most active
in online conversations include Travel/Leisure,
Utilities, and Retail
•
Those most active in searching for jobs online
are in Wellington, where 21% use social
networking to seek work, followed by Auckland
(18%), Waikato (15%), and Canterbury (10%).
And despite the rise in popularity of social
networking, the vast majority of respondents
(68%) spend an hour or less per day on social
media sites, while 19% spend no time at all.
Only 13% spend an hour or more each day.
“It’s clear that social networking is changing
the way that people seek out work and engage
in conversations about work opportunities. Like
any new technology, people are learning that
there are positives and negatives, and they need
to be careful that they are tapping into the best
elements of the Internet when their careers are
involved,” Debbie Grenfell concludes.
About the Kelly Global Workforce Index™
The Kelly Global Workforce Index is an annual survey revealing opinions about work and the
workplace from a generational viewpoint. Approximately 97,000 people from the Americas, APAC
and EMEA responded to the 2011 survey with results published on a quarterly basis. Kelly Services
was the recipient of a MarCom Platinum Award in 2010 and a Gold Award in 2009 for the Kelly
Global Workforce Index in the Research/Study category.
Recruitment | outsourcing | consulting
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Trusted
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Connected
Detailed tables by gender
Kgwi 2011 Survey 5
Question SM26.
How did you secure your most recent job?
New Zealand
Males
Females
Persons
Numbers
494
Online job board
245
249
Social media site
13
12
25
Word-of-mouth
183
226
409
75
107
182
Direct approach from employer
112
113
225
Recruitment/staffing company/head hunter
141
212
353
50
70
120
819
989
1,808
Online job board
30%
25%
27%
Social media site
2%
1%
1%
Word-of-mouth
22%
23%
23%
Print advertisement
Other
Total
Percent
9%
11%
10%
Direct approach from employer
14%
11%
12%
Recruitment/staffing company/head hunter
17%
21%
20%
6%
7%
7%
100%
100%
100%
Print advertisement
Other
Total
Question SM27.
Do you search for jobs on social networking sites?
New Zealand
Males
Females
Persons
Numbers
Yes
165
150
315
No
650
833
1,483
4
6
10
819
989
1,808
Yes
20%
15%
17%
No
79%
84%
82%
0%
1%
1%
100%
100%
100%
Don't know
Total
Percent
Don't know
Total
Recruitment | outsourcing | consulting
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Question SM28.
If yes, which social networking sites do you use to search for jobs?
New Zealand
Males
Females
Persons
Numbers
Facebook
Twitter
LinkedIn
103
55
48
2
4
6
48
23
71
10
Blogs
6
4
Other
42
54
96
153
133
286
36%
36%
36%
1%
3%
2%
31%
17%
25%
Total
Percent
Facebook
Twitter
LinkedIn
Blogs
4%
3%
3%
Other
27%
41%
34%
100%
100%
100%
Total
Question SM29.
Do you worry that material from your social networking page
could adversely impact your career?
New Zealand
Males
Females
Persons
Numbers
Yes
205
218
423
No
512
657
1,169
Don't know
102
114
216
Total
819
989
1,808
Yes
25%
22%
23%
No
63%
66%
65%
Don't know
12%
12%
12%
100%
100%
100%
Percent
Total
Kgwi 2011 Survey 7
Question SM30.
Do you deliberately censor/edit content on your social networking
site in order to avoid career problems?
New Zealand
Males
Females
Persons
Numbers
Yes
233
295
528
No
508
582
1,090
78
112
190
819
989
1,808
Yes
28%
30%
29%
No
62%
59%
60%
Don't know
10%
11%
11%
100%
100%
100%
Don't know
Total
Percent
Total
Question SM31.
Do you feel it is essential to be active on social media in order
to advance your career?
New Zealand
Males
Females
Persons
Numbers
Yes
224
208
432
No
502
669
1,171
93
112
205
819
989
1,808
Yes
27%
21%
24%
No
61%
68%
65%
Don't know
11%
11%
11%
100%
100%
100%
Don't know
Total
Percent
Total
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Question SM32.
Does your employer have a social media/social networking policy
that regulates use at work?
New Zealand
Males
Females
Persons
Numbers
Yes
253
375
628
No
383
414
797
Don't know
183
200
383
Total
819
989
1,808
Yes
31%
38%
35%
No
47%
42%
44%
Don't know
22%
20%
21%
100%
100%
100%
Percent
Total
Question SM33.
How much time do you spend on social media sites each day?
New Zealand
Males
Females
Persons
Numbers
Less than 30 minutes
365
430
795
30 minutes-1 hour
192
249
441
1-2 hours
63
96
159
More than 2 hours
28
44
72
Never
171
170
341
Total
819
989
1,808
Less than 30 minutes
45%
43%
44%
30 minutes-1 hour
23%
25%
24%
1-2 hours
8%
10%
9%
More than 2 hours
3%
4%
4%
21%
17%
19%
100%
100%
100%
Percent
Never
Total
Kgwi 2011 Survey 9
Recruitment | outsourcing | consulting
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Detailed tables by generation group
Kgwi 2011 Survey 11
Question SM26.
How did you secure your most recent job?
New Zealand
Gen Y
Gen X
Baby-boomers
All Persons
Online job board
237
169
88
Social media site
10
10
5
25
Word-of-mouth
182
158
69
409
Print advertisement
57
66
59
182
Direct approach from employer
92
79
54
225
Recruitment/staffing company
130
152
71
353
48
44
28
120
756
678
374
1,808
Online job board
31%
25%
24%
27%
Social media site
1%
1%
1%
1%
Word-of-mouth
24%
23%
18%
23%
Numbers
Other
Total
494
Percent
8%
10%
16%
10%
Direct approach from employer
12%
12%
14%
12%
Recruitment/staffing company
17%
22%
19%
20%
6%
6%
7%
7%
100%
100%
100%
100%
Baby-boomers
All Persons
Print advertisement
Other
Total
Question SM27.
Do you search for jobs on social networking sites?
New Zealand
Gen Y
Gen X
Yes
146
109
60
315
No
604
566
313
1,483
Numbers
6
3
1
10
756
678
374
1,808
Yes
19%
16%
16%
17%
No
80%
83%
84%
82%
1%
0%
0%
1%
100%
100%
100%
100%
Don't know
Total
Percent
Don't know
Total
Recruitment | outsourcing | consulting
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Question SM28.
If yes, which social networking sites do you use to search for jobs?
New Zealand
Gen Y
Gen X
Baby-boomers
All Persons
67
25
11
5
1
0
6
23
29
19
71
10
Numbers
Facebook
Twitter
LinkedIn
103
Blogs
5
4
1
Other
39
34
23
96
139
93
54
286
48%
27%
20%
36%
4%
1%
0%
2%
17%
31%
35%
25%
Total
Percent
Facebook
Twitter
LinkedIn
Blogs
4%
4%
2%
3%
Other
28%
37%
43%
34%
100%
100%
100%
100%
Total
Question SM29.
Do you worry that material from your social networking page could
adversely impact your career?
New Zealand
Gen Y
Gen X
Baby-boomers
All Persons
Yes
210
141
72
423
No
483
463
223
1,169
Numbers
63
74
79
216
756
678
374
1,808
Yes
28%
21%
19%
23%
No
64%
68%
60%
65%
8%
11%
21%
12%
100%
100%
100%
100%
Don't know
Total
Percent
Don't know
Total
Kgwi 2011 Survey 13
Question SM30.
Do you deliberately censor/edit content on your social networking site
in order to avoid career problems?
New Zealand
Gen Y
Gen X
Baby-boomers
All Persons
Yes
248
181
99
528
No
455
422
213
1,090
Numbers
53
75
62
190
756
678
374
1,808
Yes
33%
27%
26%
29%
No
60%
62%
57%
60%
7%
11%
17%
11%
100%
100%
100%
100%
Don't know
Total
Percent
Don't know
Total
Question SM31.
Do you feel it is essential to be active on social media in order to
advance your career?
New Zealand
Gen Y
Gen X
Baby-boomers
All Persons
Yes
248
132
52
432
No
424
470
277
1,171
Numbers
84
76
45
205
756
678
374
1,808
Yes
33%
19%
14%
24%
No
56%
69%
74%
65%
Don't know
11%
11%
12%
11%
100%
100%
100%
100%
Don't know
Total
Percent
Total
Recruitment | outsourcing | consulting
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Question SM32.
Does your employer have a social media/social networking policy
that regulates use at work?
New Zealand
Gen Y
Gen X
Baby-boomers
All Persons
Yes
261
251
116
628
No
348
281
168
797
Don't know
147
146
90
383
Total
756
678
374
1,808
Yes
35%
37%
31%
35%
No
46%
41%
45%
44%
Don't know
19%
22%
24%
21%
100%
100%
100%
100%
Numbers
Percent
Total
Question SM33.
Do you search for jobs on social media sites each day?
New Zealand
Gen Y
Gen X
Baby-boomers
All Persons
Less than 30 minutes
310
328
157
795
30 minutes-1 hour
250
146
45
441
1-2 hours
103
43
13
159
More than 2 hours
52
14
6
72
Never
41
147
153
341
756
678
374
1,808
Less than 30 minutes
41%
48%
42%
44%
30 minutes-1 hour
33%
22%
12%
24%
1-2 hours
14%
6%
3%
9%
More than 2 hours
7%
2%
2%
4%
Never
5%
22%
41%
19%
100%
100%
100%
100%
Numbers
Total
Percent
Total
Kgwi 2011 Survey 15
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Detailed tables by industry
Kgwi 2011 Survey 17
Question SM26.
How did you secure your most recent job?
New Zealand
Online
job
board
Social
media
site
Wordofmouth
Print
advertisement
Direct
approach
from
employer
Recruitment
/staffing
company
Other
Total
Numbers
135
Business services
39
2
29
15
15
30
5
Central/Local Government
20
0
6
12
2
25
4
69
Contact centre/Customer service
60
4
39
12
10
59
8
192
Education
24
2
14
17
15
5
5
82
Engineering
20
2
14
3
10
19
4
72
Financial services
15
0
8
6
6
15
3
53
Hospitality
36
3
39
7
22
7
7
121
IT
40
1
17
12
25
27
12
134
Manufacturing
35
0
30
18
22
40
7
152
N/A
57
4
54
19
25
39
17
215
2
0
0
0
1
0
2
5
Other
55
4
85
27
35
36
30
272
Retail
39
2
37
18
21
10
10
137
Science/Pharmaceutical
15
0
4
7
3
7
4
40
Transport/Distribution
21
1
18
9
9
26
1
85
Travel/Leisure
8
0
7
0
3
3
1
22
Utilities
8
0
8
0
1
5
0
22
494
25
409
182
225
353
120
1,808
Business services
29%
1%
21%
11%
11%
22%
4%
100%
Central/Local Government
29%
0%
9%
17%
3%
36%
6%
100%
Contact centre/Customer service
31%
2%
20%
6%
5%
31%
4%
100%
Education
29%
2%
17%
21%
18%
6%
6%
100%
Engineering
28%
3%
19%
4%
14%
26%
6%
100%
Financial services
28%
0%
15%
11%
11%
28%
6%
100%
Hospitality
30%
2%
32%
6%
18%
6%
6%
100%
IT
30%
1%
13%
9%
19%
20%
9%
100%
Manufacturing
23%
0%
20%
12%
14%
26%
5%
100%
N/A
27%
2%
25%
9%
12%
18%
8%
100%
Oil/Gas
40%
0%
0%
0%
20%
0%
40%
100%
Other
20%
1%
31%
10%
13%
13%
11%
100%
Retail
28%
1%
27%
13%
15%
7%
7%
100%
Science/Pharmaceutical
38%
0%
10%
18%
8%
18%
10%
100%
Transport/Distribution
25%
1%
21%
11%
11%
31%
1%
100%
Travel/Leisure
36%
0%
32%
0%
14%
14%
5%
100%
Utilities
36%
0%
36%
0%
5%
23%
0%
100%
Grand Total
27%
1%
23%
10%
12%
20%
7%
100%
Oil/Gas
Grand Total
Percent
Recruitment | outsourcing | consulting
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Question SM27.
Do you search for jobs on social networking sites?
New Zealand
Yes
No
Don't know
Total
Numbers
20
115
0
5
63
1
69
Contact centre/Customer service
35
157
0
192
Education
Business services
Central/Local Government
135
11
71
0
82
Engineering
8
64
0
72
Financial services
4
49
0
53
Hospitality
23
96
2
121
IT
26
108
0
134
Manufacturing
29
120
3
152
N/A
42
173
0
215
0
5
0
5
Other
60
211
1
272
Retail
27
108
2
137
3
37
0
40
12
72
1
85
Travel/Leisure
5
17
0
22
Utilities
5
17
0
22
315
1,483
10
1,808
15%
85%
0%
100%
7%
91%
1%
100%
Contact centre/Customer service
18%
82%
0%
100%
Education
13%
87%
0%
100%
Engineering
11%
89%
0%
100%
8%
92%
0%
100%
Hospitality
19%
79%
2%
100%
IT
19%
81%
0%
100%
Manufacturing
19%
79%
2%
100%
N/A
20%
80%
0%
100%
0%
100%
0%
100%
Other
22%
78%
0%
100%
Retail
20%
79%
1%
100%
8%
93%
0%
100%
Transport/Distribution
14%
85%
1%
100%
Travel/Leisure
23%
77%
0%
100%
Utilities
23%
77%
0%
100%
Grand Total
17%
82%
1%
100%
Oil/Gas
Science/Pharmaceutical
Transport/Distribution
Grand Total
Percent
Business services
Central/Local Government
Financial services
Oil/Gas
Science/Pharmaceutical
Kgwi 2011 Survey 19
Question SM28.
If yes, which social networking sites do you use to search for jobs?
New Zealand
Facebook
Twitter
LinkedIn
Blogs
Other
Total
19
Numbers
Business services
9
1
6
0
3
Central/Local Government
4
0
1
0
0
5
15
1
3
0
11
30
Education
2
1
4
0
3
10
Engineering
2
0
2
0
4
8
Financial services
2
0
1
0
1
4
Hospitality
5
0
2
3
11
21
Contact centre/Customer service
2
0
19
1
3
25
Manufacturing
10
0
5
0
11
26
N/A
18
1
4
1
14
38
Other
14
1
17
3
20
55
Retail
14
1
1
2
5
23
Science/Pharmaceutical
1
0
1
0
1
3
Transport/Distribution
2
0
2
0
6
10
Travel/Leisure
2
0
0
0
2
4
Utilities
1
0
3
0
1
5
103
6
71
10
96
286
Business services
47%
5%
32%
0%
16%
100%
Central/Local Government
80%
0%
20%
0%
0%
100%
Contact centre/Customer service
50%
3%
10%
0%
37%
100%
Education
20%
10%
40%
0%
30%
100%
Engineering
25%
0%
25%
0%
50%
100%
Financial services
50%
0%
25%
0%
25%
100%
Hospitality
24%
0%
10%
14%
52%
100%
8%
0%
76%
4%
12%
100%
Manufacturing
38%
0%
19%
0%
42%
100%
N/A
47%
3%
11%
3%
37%
100%
Other
25%
2%
31%
5%
36%
100%
Retail
61%
4%
4%
9%
22%
100%
Science/Pharmaceutical
33%
0%
33%
0%
33%
100%
Transport/Distribution
20%
0%
20%
0%
60%
100%
Travel/Leisure
50%
0%
0%
0%
50%
100%
Utilities
20%
0%
60%
0%
20%
100%
Grand Total
36%
2%
25%
3%
34%
100%
IT
Grand Total
Percent
IT
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Connected
Question SM29.
Do you worry that material from your social networking page could
adversely impact your career?
New Zealand
Yes
No
Don't know
Total
Numbers
Business services
30
90
15
Central/Local Government
18
46
5
69
Contact centre/Customer service
40
136
16
192
Education
22
53
7
82
Engineering
15
48
9
72
9
40
4
53
Hospitality
33
78
10
121
IT
42
81
11
134
Manufacturing
31
91
30
152
N/A
47
134
34
215
0
3
2
5
Other
58
181
33
272
Retail
32
92
13
137
Science/Pharmaceutical
16
21
3
40
Transport/Distribution
20
48
17
85
Travel/Leisure
6
13
3
22
Utilities
4
14
4
22
423
1,169
216
1,808
Business services
22%
67%
11%
100%
Central/Local Government
26%
67%
7%
100%
Contact centre/Customer service
21%
71%
8%
100%
Education
27%
65%
9%
100%
Engineering
21%
67%
13%
100%
Financial services
17%
75%
8%
100%
Hospitality
27%
64%
8%
100%
IT
31%
60%
8%
100%
Manufacturing
20%
60%
20%
100%
N/A
22%
62%
16%
100%
0%
60%
40%
100%
Other
21%
67%
12%
100%
Retail
23%
67%
9%
100%
Science/Pharmaceutical
40%
53%
8%
100%
Transport/Distribution
24%
56%
20%
100%
Travel/Leisure
27%
59%
14%
100%
Utilities
18%
64%
18%
100%
Grand Total
23%
65%
12%
100%
Financial services
Oil/Gas
Grand Total
135
Percent
Oil/Gas
Kgwi 2011 Survey 21
Question SM30.
Do you deliberately censor/edit content on your social networking site in
order to avoid career problems?
New Zealand
Yes
No
Don't know
Total
Numbers
Business services
46
75
14
Central/Local Government
32
33
4
69
Contact centre/Customer service
49
131
12
192
Education
35
39
8
82
Engineering
19
46
7
72
Financial services
11
35
7
53
Hospitality
36
71
14
121
IT
52
76
6
134
Manufacturing
39
91
22
152
N/A
43
134
38
215
0
3
2
5
Other
78
159
35
272
Retail
36
95
6
137
Science/Pharmaceutical
12
27
1
40
Transport/Distribution
23
53
9
85
Travel/Leisure
9
12
1
22
Utilities
8
10
4
22
528
1,090
190
1,808
Business services
34%
56%
10%
100%
Central/Local Government
46%
48%
6%
100%
Contact centre/Customer service
26%
68%
6%
100%
Education
43%
48%
10%
100%
Engineering
26%
64%
10%
100%
Financial services
21%
66%
13%
100%
Hospitality
30%
59%
12%
100%
IT
39%
57%
4%
100%
Manufacturing
26%
60%
14%
100%
N/A
20%
62%
18%
100%
0%
60%
40%
100%
Other
29%
58%
13%
100%
Retail
26%
69%
4%
100%
Science/Pharmaceutical
30%
68%
3%
100%
Transport/Distribution
27%
62%
11%
100%
Travel/Leisure
41%
55%
5%
100%
Utilities
36%
45%
18%
100%
Grand Total
29%
60%
11%
100%
Oil/Gas
Grand Total
135
Percent
Oil/Gas
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Question SM31.
Do you feel it is essential to be active on social media in order to advance
your career?
New Zealand
Yes
No
Don't know
Total
Numbers
28
94
13
7
58
4
69
Contact centre/Customer service
54
113
25
192
Education
16
57
9
82
Engineering
14
51
7
72
Financial services
10
39
4
53
Hospitality
39
68
14
121
IT
37
88
9
134
Manufacturing
35
97
20
152
N/A
49
133
33
215
2
3
0
5
Other
61
177
34
272
Retail
43
85
9
137
8
26
6
40
20
54
11
85
Travel/Leisure
4
15
3
22
Utilities
5
13
4
22
432
1,171
205
1,808
Business services
21%
70%
10%
100%
Central/Local Government
10%
84%
6%
100%
Contact centre/Customer service
28%
59%
13%
100%
Education
20%
70%
11%
100%
Engineering
19%
71%
10%
100%
Financial services
19%
74%
8%
100%
Hospitality
32%
56%
12%
100%
IT
28%
66%
7%
100%
Manufacturing
23%
64%
13%
100%
N/A
23%
62%
15%
100%
Oil/Gas
40%
60%
0%
100%
Other
22%
65%
13%
100%
Retail
31%
62%
7%
100%
Science/Pharmaceutical
20%
65%
15%
100%
Transport/Distribution
24%
64%
13%
100%
Travel/Leisure
18%
68%
14%
100%
Utilities
23%
59%
18%
100%
Grand Total
24%
65%
11%
100%
Business services
Central/Local Government
Oil/Gas
Science/Pharmaceutical
Transport/Distribution
Grand Total
135
Percent
Kgwi 2011 Survey 23
Question SM32.
Does your employer have a social media/social networking policy that
regulates use at work?
New Zealand
Yes
No
Don't know
Total
Numbers
Business services
63
52
20
Central/Local Government
35
28
6
69
Contact centre/Customer service
82
70
40
192
Education
31
39
12
82
Engineering
21
33
18
72
Financial services
31
15
7
53
Hospitality
34
67
20
121
IT
48
69
17
134
Manufacturing
52
56
44
152
N/A
47
95
73
215
1
4
0
5
Other
83
136
53
272
Retail
39
74
24
137
Science/Pharmaceutical
14
13
13
40
Transport/Distribution
25
31
29
85
Travel/Leisure
11
7
4
22
Utilities
11
8
3
22
628
797
383
1,808
Business services
47%
39%
15%
100%
Central/Local Government
51%
41%
9%
100%
Contact centre/Customer service
43%
36%
21%
100%
Education
38%
48%
15%
100%
Engineering
29%
46%
25%
100%
Financial services
58%
28%
13%
100%
Hospitality
28%
55%
17%
100%
IT
36%
51%
13%
100%
Manufacturing
34%
37%
29%
100%
N/A
22%
44%
34%
100%
Oil/Gas
20%
80%
0%
100%
Other
31%
50%
19%
100%
Retail
28%
54%
18%
100%
Science/Pharmaceutical
35%
33%
33%
100%
Transport/Distribution
29%
36%
34%
100%
Travel/Leisure
50%
32%
18%
100%
Utilities
50%
36%
14%
100%
Grand Total
35%
44%
21%
100%
Oil/Gas
Grand Total
135
Percent
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Question SM33.
How much time do you spend on social media sites each day?
New Zealand
Less than
30 minutes
30 minutes
–1 hour
1-2 hours
More than
2 hours
Never
Total
135
Numbers
Business services
71
26
10
2
26
Central/Local Government
36
16
1
2
14
69
Contact centre/Customer service
82
57
25
6
22
192
Education
38
22
10
4
8
82
Engineering
29
15
7
2
19
72
Financial services
22
11
5
1
14
53
Hospitality
45
41
12
4
19
121
IT
67
23
18
5
21
134
Manufacturing
65
29
8
4
46
152
N/A
75
54
22
20
44
215
1
2
1
0
1
5
Other
127
61
14
10
60
272
Retail
51
52
14
10
10
137
Science/Pharmaceutical
16
8
6
0
10
40
Transport/Distribution
50
11
5
0
19
85
Travel/Leisure
11
7
1
1
2
22
9
6
0
1
6
22
795
441
159
72
341
1,808
Business services
53%
19%
7%
1%
19%
100%
Central/Local Government
52%
23%
1%
3%
20%
100%
Contact centre/Customer service
43%
30%
13%
3%
11%
100%
Education
46%
27%
12%
5%
10%
100%
Engineering
40%
21%
10%
3%
26%
100%
Financial services
42%
21%
9%
2%
26%
100%
Hospitality
37%
34%
10%
3%
16%
100%
IT
50%
17%
13%
4%
16%
100%
Manufacturing
43%
19%
5%
3%
30%
100%
N/A
35%
25%
10%
9%
20%
100%
Oil/Gas
20%
40%
20%
0%
20%
100%
Other
47%
22%
5%
4%
22%
100%
Retail
37%
38%
10%
7%
7%
100%
Science/Pharmaceutical
40%
20%
15%
0%
25%
100%
Transport/Distribution
59%
13%
6%
0%
22%
100%
Travel/Leisure
50%
32%
5%
5%
9%
100%
Utilities
41%
27%
0%
5%
27%
100%
Grand Total
44%
24%
9%
4%
19%
100%
Oil/Gas
Utilities
Grand Total
Percent
Kgwi 2011 Survey 25
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Detailed tables by region
Kgwi 2011 Survey 27
Question SM26.
How did you secure your most recent job?
New Zealand
Online
job
board
Social
media
site
Wordofmouth
Print
advertisement
Direct
approach
from
employer
Recruitment
/staffing
company
Other
Total
Numbers
282
16
219
85
124
187
57
970
Canterbury
60
3
45
25
27
50
17
227
Waikato
43
1
41
22
18
24
13
162
Wellington
83
5
74
31
33
73
21
320
Other New Zealand
26
0
30
19
23
19
12
129
494
25
409
182
225
353
120
1,808
Auckland
29%
2%
23%
9%
13%
19%
6%
100%
Canterbury
26%
1%
20%
11%
12%
22%
7%
100%
Waikato
27%
1%
25%
14%
11%
15%
8%
100%
Wellington
26%
2%
23%
10%
10%
23%
7%
100%
Other New Zealand
20%
0%
23%
15%
18%
15%
9%
100%
Grand Total
27%
1%
23%
10%
12%
20%
7%
100%
Auckland
Grand Total
Percent
Question SM27.
Do you search for jobs on social networking sites?
New Zealand
Yes
No
Don't know
Total
Numbers
179
786
5
970
Canterbury
22
202
3
227
Waikato
24
137
1
162
Wellington
66
254
0
320
Other New Zealand
24
104
1
129
315
1,483
10
1,808
Auckland
18%
81%
1%
100%
Canterbury
10%
89%
1%
100%
Waikato
15%
85%
1%
100%
Wellington
21%
79%
0%
100%
Other New Zealand
19%
81%
1%
100%
Grand Total
17%
82%
1%
100%
Auckland
Grand Total
Percent
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Question SM28.
If yes, which social networking sites do you use to search for jobs?
New Zealand
Facebook
Twitter
LinkedIn
Blogs
Other
Total
Numbers
57
3
47
5
50
162
Canterbury
7
0
7
0
6
20
Waikato
7
0
3
1
11
22
Wellington
20
2
11
4
23
60
Other New Zealand
12
1
3
0
6
22
103
6
71
10
96
286
Auckland
35%
2%
29%
3%
31%
100%
Canterbury
35%
0%
35%
0%
30%
100%
Waikato
32%
0%
14%
5%
50%
100%
Wellington
33%
3%
18%
7%
38%
100%
Other New Zealand
55%
5%
14%
0%
27%
100%
Grand Total
36%
2%
25%
3%
34%
100%
Auckland
Grand Total
Percent
Question SM29.
Do you worry that material from your social networking page
could adversely impact your career?
New Zealand
Yes
No
Don't know
Total
Numbers
237
614
119
970
Canterbury
51
159
17
227
Waikato
22
111
29
162
Wellington
85
202
33
320
Other New Zealand
28
83
18
129
423
1,169
216
1,808
Auckland
24%
63%
12%
100%
Canterbury
22%
70%
7%
100%
Waikato
14%
69%
18%
100%
Wellington
27%
63%
10%
100%
Other New Zealand
22%
64%
14%
100%
Grand Total
23%
65%
12%
100%
Auckland
Grand Total
Percent
Kgwi 2011 Survey 29
Question SM30.
Do you deliberately censor/edit content on your social networking site
in order to avoid career problems?
New Zealand
Yes
No
Don't know
Total
Numbers
277
588
105
970
Canterbury
65
145
17
227
Waikato
41
103
18
162
109
175
36
320
36
79
14
129
528
1,090
190
1,808
Auckland
29%
61%
11%
100%
Canterbury
29%
64%
7%
100%
Waikato
25%
64%
11%
100%
Wellington
34%
55%
11%
100%
Other New Zealand
28%
61%
11%
100%
Grand Total
29%
60%
11%
100%
Auckland
Wellington
Other New Zealand
Grand Total
Percent
Question SM31.
Do you feel it is essential to be active on social media in order to
advance your career?
New Zealand
Yes
No
Don't know
Total
Numbers
273
573
124
970
Canterbury
33
177
17
227
Waikato
26
116
20
162
Wellington
72
215
33
320
Other New Zealand
28
90
11
129
432
1,171
205
1,808
Auckland
28%
59%
13%
100%
Canterbury
15%
78%
7%
100%
Waikato
16%
72%
12%
100%
Wellington
23%
67%
10%
100%
Other New Zealand
22%
70%
9%
100%
Grand Total
24%
65%
11%
100%
Auckland
Grand Total
Percent
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Question SM32.
Does your employer have a social media/social networking policy
that regulates use at work?
New Zealand
Yes
No
Don't know
Total
Numbers
344
437
189
970
Canterbury
78
89
60
227
Waikato
55
65
42
162
112
140
68
320
39
66
24
129
628
797
383
1,808
Auckland
35%
45%
19%
100%
Canterbury
34%
39%
26%
100%
Waikato
34%
40%
26%
100%
Wellington
35%
44%
21%
100%
Other New Zealand
30%
51%
19%
100%
Grand Total
35%
44%
21%
100%
Auckland
Wellington
Other New Zealand
Grand Total
Percent
Question SM33.
How much time do you spend on social media sites each day?
New Zealand
Less than
30 minutes
30 minutes
–1 hour
1-2 hours
More than
2 hours
Never
Total
Numbers
Auckland
425
243
81
46
175
970
Canterbury
107
50
17
5
48
227
80
28
15
8
31
162
122
94
33
13
58
320
61
26
13
0
29
129
795
441
159
72
341
1,808
Auckland
44%
25%
8%
5%
18%
100%
Canterbury
47%
22%
7%
2%
21%
100%
Waikato
49%
17%
9%
5%
19%
100%
Wellington
38%
29%
10%
4%
18%
100%
Other New Zealand
47%
20%
10%
0%
22%
100%
Grand Total
44%
24%
9%
4%
19%
100%
Waikato
Wellington
Other New Zealand
Grand Total
Percent
Ian Nivison-Smith, BSc, MAppStat, Director/Statistician, Statworks P/L
Kgwi 2011 Survey 31
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Social media screenings
It may have once been the domain of self-obsessed teenagers, but social
media has grown to impact almost all aspects of modern life – including
primary business practices.
While having a social media presence and
engaging in social media marketing has become
increasingly important for New Zealand business
owners, this ever-evolving online phenomenon
has also changed the way businesses hire new
staff – with an estimated half of all business
owners using websites such as Facebook, LinkedIn
and Twitter to screen potential employees.
As the line between professional and personal
online personas blurs, international research shows
almost 50 percent of employers are using social
media to perform online checks on job candidates.
The question for employers remains: what should
business owners be looking for when screening
potential candidates via social media?
Whichever social media sites you choose to
check, there are two key questions to keep
in mind. The first is, are there any immediate
red flags that might deter you from hiring this
candidate? The other is, from what you’ve seen
and read about them online, do you believe
they would be a good fit for your business?
References to drinking and drug use are obvious
red flags, while other warning signs can range
from making disparaging comments about
previous employers and colleagues to overall
poor communication skills.
Facebook may give employers an opportunity
to view a candidate’s photo and an outline of their
interests, though the majority of users have their
privacy options set to block anyone who isn’t their
‘friend’ from viewing their personal information,
photos, or comments.
Twitter is a great deal more public, and most
users allow anyone to view their Twitter-stream
of comments, links and interaction unhindered.
Monitoring a candidate’s Twitter profile can give
employers valuable insights into their interests,
their opinions, and how they present themselves
online.
Designed as a professional social network where
users can connect and share, upload their resumé,
add details of their professional experience and
interests, and gain recommendations from previous
employers and business associates to share online,
LinkedIn is perhaps one of the most valuable
social media platforms for business owners to
monitor when screening job applicants.
When screening a potential employee’s LinkedIn profile, there are a few key elements to take into
consideration.
Does their online resumé match that
submitted during the application process?
If there are any anomalies or omissions, it may
pay to check which details are correct. You
may also find that candidates have occupied
professional positions of interest and failed
to mention them on their CV due to a lack
of relevance.
Who are their connections?
Networking can be one of the most difficult
skills to master in business – so if you come across
a candidate who seems to have mastered the art
and offers an impressive network of professional
contacts, they may be worth calling in for a
follow-up interview. A substantial business
network could also potentially equate to a
great network of contacts for your business.
What are their interests?
If you’re looking for a well-rounded candidate
with a genuine interest in their field of experience
and expertise, browse their profile and see if they
have joined any relevant LinkedIn Groups.
Read their recommendations
One of the great things about LinkedIn is that
it allows users to recommend each other based
on past professional experiences. You can read
recommendations from previous employers and
colleagues to get a sense of your prospective
employee’s work ethic and capabilities. And
unlike letters of recommendation of old, there
is no opportunity to create a recommendation
that has not come directly from an identifiable
referee – as they link directly to their own site.
As the foundational social network for online business engagement, LinkedIn is likely the best social
media platform for business owners to screen job candidates. As for other websites, such as Facebook
and Twitter, it is key to remember that the majority of social media spaces are designed to be just that
– social spaces, not online portfolios thoughtfully assembled to put a candidate’s best business foot
forward. However, they do give a good insight into the candidate’s personality – an important
consideration when deciding whether they are a good ‘fit’ for your organisation and your team.
For more information about using social media to screen prospective employees,
contact Kelly Services on 0800 4 KELLY.
Recruitment | outsourcing | consulting
0800 4 KELLY
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Social media screening: the basics
•
Check for red flags
•
Look for personality and cultural ‘fit’
•
Consider how they present themselves online
•
Ensure their online and submitted resumes match
•
Browse their networks and connections
•
Check their interests and online groups
•
Read their recommendations
Kgwi 2011 Survey 35
For more details on this study, please contact your local
Kelly branch on 0800 4 KELLY.
Recruitment | outsourcing | consulting
0800 4 KELLY
kellyservices.co.nz
Recruitment | outsourcing | consulting