Corporate Communication Division, JTB Corp.
2-3-11 Higashi Shinagawa, Shinagawa-ku, Tokyo 140-8602 JAPAN. Tel: 03-5796-5833, Fax: 03-5796-5848 http://jtb.jp
December 20, 2016
(Translation of Japanese Release No. 179)
Prospective Travel Trends in 2017
No. of overseas visitors to Japan set to reach a new record of 27 million
Travel market for Japanese travelers projected to see slight increase in
domestic travel, with overseas travel remaining flat
While desire to travel remains, consumers are cautious on spending
● Number of domestic travelers to rise 0.4% year-on-year, reaching 298.00 million
● Number of overseas travelers to remain the same at 17 million
● Number of overseas visitors to Japan to rise 12.0% year-on-year, reaching 27 million
JTB Corp. has published the results of a survey of projected trends in 2017 for travel by Japanese
involving at least one overnight stay (including business travel and visits to the family home) and for
overseas visitors to Japan. The results are based on predictions of various economic trends, a survey of
consumer motivation for travel expenditure, and tourism-related trends, as well as a questionnaire survey
implemented by JTB from November 2 to 14, 2016, targeting 1,200 respondents. This survey is the 37th
since the first in 1981. The projected trends in the travel market in 2017 are as follows.
2017
Projected figures
Total no. of travelers (cumulative)
Domestic
Overseas
Average expenditure
315.0 million
298.0 million
17.0 million
Domestic
Overseas
Total expenditure on travel
Domestic
Overseas
Average no. of trips
34,920 JPY
247,200 JPY
Overseas visitors to Japan
% change
y-o-y
+ 0.4%
+ 0.4%
±0.0%
14,610 billion JPY
10,410 billion JPY
4,200 billion JPY
+ 0.3%
+ 3.8%
+ 1.6%
+ 0.8%
+ 3.7%
2.52 times
+ 0.01 times
27.0 million
+ 12.0%
2016
Estimated figures
313.8 million
296.8 million
17.0 million
34,810 JPY
238,200 JPY
% change
y-o-y
+ 1.9%
+ 1.8%
+ 4.8%
2015
Actual figures
307.81 million
291.6 million
16.21 million
14,380 billion JPY
10,330 billion JPY
4,050 billion JPY
-1.2%
-4.6%
+ 0.4%
+ 0.6%
±0.0%
14,320 billion JPY
10,270 billion JPY
4,050 billion JPY
2.51 times
+ 0.06 times
2.45 times
+ 22.1%
19.74 million
24.1 million
35,220 JPY
249,800 JPY
Notes:
* In the table above, domestic travel expenditure includes all door-to-door travel and accommodation-related costs, and purchases and meals at
the destination. Expenditure excludes before-and-after trip expenditure such as for clothing and luggage, etc.
* Overseas travel expenditure includes all travel and accommodation-related costs (including fuel surcharges), plus the costs of purchases and
meals at the destination. Expenditure excludes but excludes before-and-after trip expenditure such as for clothing and luggage, etc.
* Estimates of overseas visitors to Japan are for their numbers only and do not cover expenditure.
* Actual figures for overseas visits by Japanese travelers in 2014 are the revised estimated figures from last year for total departures and
arrivals issued by the Ministry of Internal Affairs and Communications.
－1－
The Market Environment in 2017
1. Although the economy is recovering gradually the outlook remains unclear
Looking at recent economic trends, according to the Bank of Japan’s
Japan s Tankan (Short
(Short-term
term Economic
Survey of Enterprises in Japan) for December, the diffusion index (DI), which expresses corporate business
sentiment stood at +10 among large manufactur
manufacturing
ing enterprises, an improvement from the +6 in the
September survey and the first improvement in six quarters. Since the U.S. presidential election share prices
have continued to climb and in terms of foreign exchange rates, although the yen is stronger th
than
an it was a
year ago, after rising at one point in September to reach 101 yen to the dollar, it has subsequently
depreciated once again (Figure 1, Table 1). Assuming that share prices continue to rise and the yen continues
to depreciate in response to U.S. interest rate hikes this will provide strong support for the results of
export-oriented
oriented enterprises. However, in view of the lack of clarity about the direction for the U.S. economy
after the inauguration of the new president in January and also taking into
in to account the potential impact of
general elections scheduled for this year in Europe in countries such as France and Germany, it is still
necessary to maintain a sense of caution concerning the situation overseas.
At the same time, looking at consumer sentiment,
sentiment, there are concerns about the impact of commodity price
increases due to the depreciating yen and higher oil prices, which, coupled with the increasing burden of
medical and nursing care expenses in an aging society and unease about future pension benefits, make it
unlikely that an upswing in corporate profitability will have an immediate positive impact on consumer
behavior. Looking at responses to the item titled “Statements
Statements That Best Suit Your Lifestyle
Lifestyle” in the JTB
questionnaire implemented at the beginning of November 2016, the answer that was most popular,
accounting for 29.1% of all responses was, “II am economizing in both general living expenses and
hobby-related
related expenses
expenses.” This response was offset by the second-most
second most frequent answer of “I
“ am not
economizing in any particular way,”
,” which accounted for 15.7% of all responses (Figure 2).
Figure 1: Trends in the Nikkei Stock Average (closing values)
Source: Compiled by JTB Tourism Research & Consulting, Co. based on closing values of the Nikkei Stock Average.
－2－
Table 1: Tokyo Foreign Exchange Market/TTS Yen Year
Year-End
End Rates
(Source: Bank of Mitsubishi
Mitsubishi-Tokyo
Tokyo UFJ, December 19, 2016)
2011
2012
2013
1 USD
78.74
87.58
104.35
1 GBP
123.81
143.52
173.71
1 EUR
102.21
116.21
143.46
1 CNY
12.71
14.21
17.66
100 KRW
6.95
8.30
10.03
1 HKD
10.43
11.60
13.76
2014
121.55
191.03
148.04
19.65
11.18
15.97
2015
124.27
189.53
135.06
19.35
10.72
16.33
Dec. 19, 2016
118.63
11
150.91
1
124.51
12
17.21
10.13
15.58
Figure 2: Statements
atements That Best Suit Your Current Lifestyle (multiple answers)
2. Desire for travel remains firm, but with a tendency to economize on travel
expenditure
The results of the above
above-mentioned
mentioned questionnaire implemented by JTB on travel plans for 2017 showed
an increase in the number of people responding that “II would like to spend more”
more and a decrease in those
responding “II would like to spend less”
less (Table 2). With regard to the number of domestic and overseas trips
in the coming year, the largest answer by far was “stay
stay the same,”
same, but for domestic trips there was a 0.8
point drop year
year-on-year
year in respondents indicating that the number of trips would increase (13
(13.5%),
.5%), and a 0.4
point increase in respondents indicating that the number of overseas trips would increase (5.7%)(Table 3). In
overall terms it is thought that although travelers are seeking to economize the motivation for travel remains
firm.
Table 2: Ove
Overall
rall Expenditure in the Coming Year
2017
Would like to
spend more
Would like to
spend the same
Would like to
spend less
16.9%
Change
y-o-y
+
4.0
2016
Change
y-o-y
2015
Change
y-o
o-y
2014
Change
y-o-y
12.9%
+ 1.0
11.9%
+ 1.5
10.4%
-6.0
56.3%
-1.8
58.1%
+ 0.3
57.8%
+ 3.0
54.8%
-1.9
26.8%
-2.2
29.0%
-1.3
30.3%
-4.6
4.6
34.9%
+ 8.0
－3－
Table 3: No. of Trips in the Coming Year
Domestic
Overseas
2017
Change
y-o-y
2016
Change
y-o-y
2015
Increase
13.5%
- 0.8
14.3%
- 0.3
14.6%
+
Stay the same
66.5%
62.8%
- 2.6
65.4%
+
Decrease
20.0%
Increase
5.7%
+
Stay the same
76.3%
+
Decrease
18.0%
+
3.7
- 2.9
Change
y-o-y
2014
Change
y-o-y
1.8
12.8%
- 1.8
3.7
61.7%
- 3.4
22.9%
+
2.9
20.0%
- 5.4
25.4%
+
5.1
0.4
5.3%
+
0.6
4.7%
- 9.9
14.6%
+
1.8
2.6
73.7%
+
1.1
72.6%
+
7.2
65.4%
+
3.7
- 3.0%
21.0%
22.7%
+
2.7
20.0%
- 1.7
- 5.4
3. The calendar for Golden Week falls well this year and there will be one
more three-day weekend than in 2016. Attention is also focused on
“Premium Friday,” which is scheduled to be introduced from February.
In terms of how the dates fall for long weekends in 2017, excluding Golden Week and the year-end/New
Year period, there will be seven long weekends, one more than in 2016. Golden Week this year could
become a nine-day holiday period if people take off May 1 (Mon) and 2 (Tue), and “Mountain Day,” a
national holiday on August 11 that was newly instituted last year falls on a Friday this year, creating a
three-day weekend. Although many people are usually off work at this time, it is anticipated that more
people will combine the three-day weekend with their summer leave to take a longer holiday. On the other
hand there will be only one three-day weekend in September, around “Respect for the Aged” day on
September 18, and as Autumnal Equinox Day (September 23) falls on a Saturday this year, it is likely that
there will be little momentum to take an extended break in September. “Premium Friday,”* a measure being
introduced from February by the government and Keidanren as a means of promoting consumption is also
likely to attract attention.
* An initiative that aims to encourage workers to leave government offices and companies at 3 p.m. on the last Friday of the
month and spend more time shopping or engaging in travel.
Spring Golden Week (April-May)
Mid-August O-bon Holiday Period
S
M
T
W
T
F
S
4/23
24
25
26
27
28
29
30
5/1
2
3
4
5
6
7
S
M
T
W
T
F
S
8/5
6
7
8
13
14
15
9
10
11
12
Mid-September Holiday Dates
S
M
T
W
T
F
S
9/10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
When asked in the questionnaire about their “Current Ideas Concerning Travel,” the most oft-cited reply
was “I want to take a trip where the first priority is ‘good food’” at 39.1%, followed by “I want to have an
experience that is unique to the particular
destination,” at 32.7%. Other popular answers
－4－
were “Du
Due to increasing coverage of global and Japanese destinations I want to travel more than I did before
before”
(18.8%), ““I have
ve decided on a domestic destination for a trip
trip” (18.2%), and “Although
Although I am concerned about
the overseas situation, I will choose a destination carefully and travel overseas”
overseas (12.8%). These responses
indicated that many people are selecting their preferre
preferred
d destination with a specific purpose in mind and are
seeking to enjoy unique experiences at the destination (Figure 3).
Figure 3: Current Ideas Concerning Travel (multiple answers)
Prospects for 2017
Domestic Travel
*Domestic travel by residents of Japan, excluding overseas visitors to Japan.
Number of domestic travelers expected to increase 0.4% year-on-year
year
year to 298.0 million,
with average expenditure rising 0.3% to 34,920 yen and total expenditure on domestic
travel rising 0.8% to reach 10,410 billion
billion yen
Opening of LEGOLAND
LEGOLAND® Nagoya, with LEGO
LEGO® Hotel also planned
Theme park sales in Japan have been split on an east
east-west
west axis in recent years, but in April this year
the world
world-famous
famous toy manufacturer The LEGO Group will open LEGOLAND
LEGOLAND® themed on the
company
company’ss building blocks in the port district of Nagoya in central Japan. A LEGO
LEGO® Hotel is also
planned. A large
large-scale
scale commercial facility, known as “Maker
Maker’s Pier,” will also open next to LEGOLAND
LEGOLAND®
at the same time, which will offer retail and dining facilities as well as participatory creative experiences.
The port district of Nagoya is already popular, being home to the SCMAGLEV and Railway Park and other
facilities, and it is expected that it will continue to develop as a new tourist destination
dest ination for domestic travelers
from outside Aichi Prefecture and also foreign visitors from Asia who arrive via Chubu Centrair
International Airport.
－5－
Rail travel set to remain in focus with two new sleeper train routes opening
A new style of “cruise
cruise train” will appear in both eastern and western Japan in 2017. In May JR East will
launch “Train
Train Suite Shiki
Shiki-Shima” and in June JR West will start operations of “Twilight
Twilight Express Mizukaze.
Mizukaze.”
JR East plans to offer “Shiki-Shima
Shima” itineraries throughout the yea
year,
r, enabling passengers to enjoy the best of
each season in Japan, including a year-end/New
year end/New-Year
Year tour that will include Yokosuka and Kashima Shrine
(planned for year
year-end
end 2017). With the “Mizukaze
Mizukaze” JR West plans to offer passengers an opportunity to
alight att one sstation
tation along the route each day to enjoy the history and culture along the line
line, and also to
provide special experiences, including exclusive tours of facilities that are not usually open to the public and
viewing of hidden local treasures. These tourist
urist-oriented
oriented cruise trains, which started with JR K
Kyushu’s
“Seven
Seven S
Stars
ars in Kyushu”
Kyushu continue to be popular, and now that passengers can enjoy a day trip or
theme-based
based trip on a luxury train, these kinds of railway journeys look set to attract further attention this
year, with the train itself becoming a destination.
New hotel openings and spotlight on new forms of accommodation, including historic homes and
glamping
Following on from 2016
2016’ss glut of luxury hotel openings, including HOSHINOYA Tokyo in Marunouchi,
close to Tokyo Station, and The Prince Gallery Kioicho, 2017 will also see more
more new hotels opening for
business in urban areas and resort destinations (see Calendar of Events in 2017). In addition, new forms of
accommodation are continuing to appear, including stays in historic homes that offer a warm countryside
welcome that cann
cannot
ot be experienced in a city, as well as unique accommodation experiences in ice hotels
and tree houses, for example. Another example of this diversifying trend is “glamping
glamping” a portmanteau word
created by combining “glamorous”” with “camping.
camping.” Glamping refers
refers to a camping experience provided by
hotels and other accommodation facilities. Guests do not have to worry about erecting their own tent and
instead can enjoy the services of a luxury hotel while also experiencing the excitement of camping. This new
form of accommodation is attracting attention as a novel way to enjoy outdoor life even for those who are
unaccustomed to camping.
Five years on from “Year
“
Zero”
” for LCCs and passenger numbers continue to rise, ensuring LCC
LCC’s
presence as a new means of transportation
Five years have now passed since 2012, which was said to be “Year
Year Zero”
Zero for low
low-cost
cost carriers (LCC) in
Japan and passenger numbers continue to rise (Figure 4). This demonstrates how LCCs have become firmly
established as a new means of tran
transportation
sportation for domestic travel.
Figure 4: Trends in Passenger Numbers on Domestic Routes and LCC Market Share
－6－
Overseas Travel
Number of overseas travelers expected to remain the same as 2016 at 17.0 million, with
average expenditure rising 3.8% year-on-year to 247,200 yen and total expenditure
projected to rise 3.7% to 4,200 billion yen
The yen strengthened during 2016, which led to a recovery in the number of Japanese traveling overseas.
However, the yen has weakened once again recently and it is projected that the number of overseas travelers
in 2017 will remain roughly the same as 2016, at 17.0 million. Fuel surcharges, which remained at zero for
much of 2016, are scheduled to be reinstated from February due to a decrease in oil production, and as the
yet looks set to remain weaker than in 2016, this combination of factors is expected to increase the unit cost
of travel, leading to projections for a 3.7% increase in total expenditure on overseas travel to 4,200 billion
yen.
Return of fuel surcharges
Both ANA and JAL have announced that fuel surcharges will be reinstated from February 2017 after a
hiatus of 10 months. Although the impact this policy will have on flights departing from February onwards
remains unclear, the move to reinstate fuel charges may have a psychological impact on travelers, who may
seek to reduce travel to long-haul destinations.
LCCs helping to promote economization on travel expenses for overseas travel, with various new
routes also opening
LCC routes continue to increase, with a focus on international routes from Asia, and have become a firmly
established economical means of transportation. More new routes are scheduled to begin in 2017. On
January 23 Jetstar Japan will launch a Tokyo (Narita) to Shanghai (Pudong) route, and on February 19,
Peach Aviation is planning to launch an Okinawa (Naha) to Bangkok route.
From February 15 ANA is also planning to launch a direct route linking Narita with Mexico City.
Overseas Visitors to Japan
Overseas visitor numbers to Japan are projected to increase 12.0% year-on-year to reach
27.0 million
If the yen remains weak during 2017 this will make Japan more attractive as a destination for overseas
visitors, but changes in the economic situation in China and Asia could also impact travel trends. Against
such a backdrop, although the rate of growth in overseas visitors to Japan may not reach the levels achieved
in 2016, it is still projected that visitor numbers will increase 12.0% year-on-year to reach 27.0 million. Until
October 2016 there were a total of 1,801 cruise ship visits to Japan in 2016, representing a 1.38-fold increase
year-on-year. Cruise ships have a major economic impact on the ports that they visit and the government is
working to develop further means of accepting cruise ships. It is therefore projected that the number of
cruise ship calls, predominantly by cruises originating in China, will continue to increase in 2017.
－7－
Reference) Calendar for Spring Festival and National Day Golden Week holidays in China
(Compiled based on announcement by Chinese government authorities)
Spring Festival Week (Jan-Feb)
National Day Golden Week (October)
S
M
T
W
T
F
S
S
M
T
W
T
F
S
1/22
23
24
25
26
27
28
9/24
25
26
27
28
29
30
29
30
31
2/1
2
3
4
10/1
2
3
4
5
6
7
5
6
7
8
9
10
11
8
9
10
11
12
13
14
*Jan. 22 and Feb. 4 are working days.
*Sep. 30 is a working day.
Chinese visitors, who account for a large proportion of visitors to Japan, are changing their travel
plans as their experience of overseas travel grows
Chinese visitors account for 28% of all overseas visitors to Japan, and although the rate of growth in
Chinese visitors has diminished somewhat, Japan remains firmly entrenched as a popular destination for
Chinese tourists, maintaining a double digit growth rate. However, from April this year the Chinese
government raised customs tariffs on goods bought by tourists overseas and this move had a major negative
impact on the amount spent by Chinese visitors to Japan. Chinese consumers are increasingly moving to
purchase overseas goods online, using cross-border e-commerce.
JTB Tourism Research & Consulting, Co. implemented a survey in China in October, targeting people
from coastal and inland regions of the country. In response to the survey item “Things I Want to do in Japan”
it was found respondents answers varied depending on whether they had previous experience of visiting and
also depending on where they lived in China (Figure 5). Chinese people who are contemplating a visit to
Japan are now seeking to get to know the country better, rather than coming simply for the purpose of
shopping. There is a high probability that if Chinese consumers simply want to purchase popular everyday
Japanese goods and commodities, they will start doing this online rather than visiting. If Chinese visitors can
be persuaded to change their thinking from a focus on shopping to an appreciation of the value of visiting the
country, then numbers are likely to continue to increase. This could be achieved by providing makeovers at
cosmetics counters at Japanese department stores to highlight the value of purchasing Japanese cosmetics, or
visiting production sites for Japanese agricultural and craft products to see the actual location and gain an
appreciation for the production process.
These aspects can be broadly applied to all overseas visitors to Japan, among which there are increasing
numbers of repeat visitors. Such initiatives could also help Japanese people to rediscover the appeal of
domestic travel.
－8－
Figure 5: Things I Want tto
o do in Japan (multiple answers)
Source: From Survey of Travel Trends Among Chinese Travelers Categorized by Location (Coastal and Inland Regions) implemented by JTB
Tourism Research & Consulting, Co.
－9－
Calendar of Events in 2017
Anniversaries: 150th anniversary of the birth of Natsume Soseki; 45th anniversary of the reversion of Okinawa; 450th anniversary of
the naming of Gifu City by Oda Nobunaga; Omi Shrine ceremony to mark the 1,350th anniversary of the relocation of the capital to
Otsu; 150th anniversary of the reversion of power from the Shogunate to the Imperial Government; 20th anniversary of the return of
Hong Kong; 45th anniversary of the normalization of diplomatic relations between Japan and China
Jan
Feb
Sun 8
Broadcast starts of NHK drama series Onna Joshu-Naotora (set in western Shizuoka Prefecture)
Fri 20
Inauguration of Mr. Donald Trump as U.S. President
Sun 19
Opening of the 8th Asian Winter Games (Sapporo & Obihiro) (until February 26)
End
of
Introduction of “Premium Friday”
month
Mar
Mon 6
Opening of the World Baseball Classic (WBC) (Host nations: Korea, Japan, USA, Mexico, until March 22)
Wed 15
Opening of Henn-na Hotel at Maihama Station in Urayasu City, Chiba Prefecture, the second hotel in the
chain following the success of the first in Huis Ten Bosch in Nagasaki Prefecture
During
Announcement of initiation of “Brexit” negotiations by the UK
Dutch general election
Apr
Sat 1
Opening of LEGOLAND® Nagoya with plans for an adjacent LEGO® Hotel
Thu 20
Opening of GINZA SIX on the site of the Matsuzakaya department store in Ginza – will become the largest
commercial facility in the Ginza district
May
Sun 27
Opening of the 8th World Bonsai Convention in Saitama City (until April 30)
During
French presidential election
Mon 1
JR East to launch “Train Suite Shiki-shima,” a sleeper train based on a “cruise train” concept providing
travel itineraries around eastern and northern Japan
Jun
TBC
G7 Summit to be held in Sicily, Italy
Sat 17
JR West to launch “Twilight Express Mizukaze,” a sleeper train based on a “cruise train” concept providing
travel itineraries around western Japan
Jul
Mon 19
Opening of Hotel Metropolitan Sendai East in Sendai City (282 rooms)
TBC
Planned opening of the Conrad Osaka on the 33rd-40th floors of Nakanoshima Festival Tower West in
Nakanoshima, Osaka
Aug
Sep
TBC
Planned opening of Kanaya Resort Hakone (provisional name) in Hakone
Fri 4
World Athletics Championships 2017 to be held on London’s Olympic Stadium (until August 13)
Mon 21
Total solar eclipse will pass over the North American continent
TBC
Planned opening of Soseki Sanbo Memorial Museum in Shinjuku-ku, Tokyo, on the site of the house in
Waseda Minami-machi where the author Natsume Soseki spent his later life and wrote Kokoro and
Sanshiro
Others
During
Federal elections in Germany
Sat 30
Opening of the 72nd National Sports Festival in Ehime Prefecture (until October 10)
During 2017
- Opening of new Minion Park in Universal Studios Japan®
- Planned completion of square in front of Marunouchi side of Tokyo Station
- Kyoto City will launch the Project to Commemorate the 150th Anniversary of the Reversion of Power
from the Shogunate to the Imperial Government. Kyoto and other cities plan to implement a series of events
to commemorate the various figures who were involved in historic events during the period around the end
of the Shogunate and the Meiji Restoration (January-December). Participating cities include
Aizu-Wakamatsu, Fukuyama and Nagasaki.
- Laforet Hotels & Resorts, a corporate members-only club, plans to rebrand and renovate five hotels by the
end of 2017, including Nanki-Shirahama Marriott Hotel, Fuji Marriott Hotel, Izu Marriott Hotel Shuzenji
and Biwako Marriott Hotel.
－10－
Provisional Figures for 2016
Domestic Travel
Number of domestic travelers estimated to increase 1.8% year-on-year to 296.8 million
Average expenditure projected to decrease 1.2% to 34,810 JPY
In terms of the number of Japanese people engaging in domestic travel, according to the Statistical
Survey of Overnight Travel conducted by the Japan Tourism Agency, the total number of overnight stays by
Japanese guests for the January to October period of 2016 stood at 96.6% of the total for the previous year.
At the same time, however, the number of air and rail passengers was on an upward trajectory. Given this
situation, it is estimated that the number of domestic travelers will increase 1.8% year-on-year to 296.8
million and that average expenditure will decrease 1.2% year-on-year to 34,810 JPY.
Overseas Travel
Number of overseas travelers estimated to increase 4.8% year-on-year to 17.0 million
Average expenditure projected to decrease 4.6% to 238,200 JPY
2016 was a year in which many factors helped to boost overseas travel, including the increase in the
strength of the yen from 2015, the elimination of fuel surcharges from April and the increase in LCC routes.
In light of this situation, it is estimated that the number of overseas travelers in 2016 will increase to
approximately 17.0 million. On the other hand, average expenditure is projected to decrease 4.6%
year-on-year to 238,200 JPY.
Overseas Visitors to Japan
Number of overseas visitors to Japan projected to increase 22.1% year-on-year to 24.1 million
Already by October the cumulative total of overseas visitors to Japan in 2016 had exceeded 20 million.
Due to the effects of a slackening in economic growth in China and Asia and the stronger yen in 2016, the
growth rate for overseas visitors failed to match that of the previous year. However, the situation relating to
overseas visitors to Japan remains in constant flux, with repeat visitors helping to boost visitor numbers to
regional areas, and a desire among Chinese visitors, prompted by advances in e-commerce, to come to Japan
for purposes other than shopping. It is estimated that the number of overseas visitors to Japan in 2016 will
increase 22.1% year-on-year to 24.1 million.
Survey Methodology
Survey locations:
200 locations throughout Japan; stratified comparative distribution
Survey period:
November 2 – 14, 2016
Respondents:
Males and females between the ages of 15 and 79
Sample size:
1,200 individuals (six at each of the 200 locations)
Method:
Individual surveys conducted by specialist staff using a questionnaire
(100% response) on personal visits.
Contact for Press Inquiries: Corporate Communication Division, JTB Corp.,
Tel: 03-5796-5833
－11－
Figures for 2001 to 2016 and Projections for 2017
Year
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Total travelers (cumulative)
(Unit: 10,000)
Domestic Overseas
(Unit:
(Unit:
10,000)
10,000)
Average
domestic
Average
overseas
expenditure expenditure
(Per
(Per
person,
person,
JPY)
JPY)
Total expenditure
Average
(Unit: 100 million yen)
Domestic Overseas
no. of
(Unit: 100
million yen)
(Unit: 100
trips
32,218
1,622
36,500
293,000
165,100
117,600
47,500
- 1.4%
- 1.0%
- 9.0%
- 1.2%
- 6.2%
- 6.1%
- 2.2%
- 14.7%
34,042
32,390
1,652
35,550
293,800
163,600
115,100
+ 0.6%
+ 0.5%
+ 1.8%
- 2.6%
+ 0.3%
- 0.9%
33,781
32,451
1,330
35,590
300,800
- 0.8%
+ 0.2%
- 19.5%
+ 0.1%
33,036
31,353
1,683
- 2.2%
- 3.4%
32,256
visitors
(Unit:
10,000)
million yen)
33,840
Overseas
2.66
477
0.04
+ 0.2%
48,500
2.67
524
- 2.1%
+ 2.1%
+ 0.01
+ 9.9%
155,500
115,500
40,000
2.64
521
+ 2.4%
- 5.0%
+ 0.3%
- 17.5%
0.03
- 0.6%
35,660
292,600
161,000
111,800
49,200
2.64
614
+ 26.5%
+ 0.2%
- 2.7%
+ 3.5%
- 3.2%
+ 23.0%
±0.00
+ 17.9%
30,516
1,740
35,600
294,500
159,900
108,600
51,300
2.62
673
- 2.4%
- 2.7%
+ 3.4%
- 0.2%
+ 0.6%
- 0.7%
- 2.9%
+ 4.3%
0.02
+ 9.6%
31,794
30,041
1,753
34,310
297,200
155,200
103,100
52,100
2.60
733
- 1.4%
- 1.6%
+ 0.7%
- 3.6%
+ 0.9%
- 2.9%
- 5.1%
31,710
29,981
1,729
34,170
305,600
155,200
102,400
52,800
2.60
835
- 0.3%
- 0.2%
- 1.4%
- 0.4%
+ 2.8%
±0.0%
- 0.7%
+ 1.3%
±0.00
+ 13.9%
31,251
29,651
1,600
33,760
286,300
145,900
100,100
45,800
2.51
835
- 1.4%
- 1.1%
- 7.5%
- 1.2%
- 6.3%
- 6.0%
- 2.2%
- 13.3%
0.09
+ 0.0%
30,455
28,910
1,545
31,940
253,400
131,500
92,300
39,200
2.25
679
- 2.5%
- 2.5%
- 3.4%
- 5.4%
- 11.5%
- 9.9%
- 7.8%
- 14.4%
0.26
- 18.7%
30,808
29,144
1,664
32,020
251,900
135,200
93,300
41,900
2.29
861
+ 1.2%
+ 0.8%
+ 7.7%
+ 0.3%
- 0.6%
+ 2.8%
+ 1.1%
+ 6.9%
+ 0.04
+ 26.8%
29,969
28,270
1,699
33,100
256,000
137,100
93,600
43,500
2.35
622
- 2.7%
- 3.0%
+ 2.1%
+ 3.4%
+ 1.6%
+ 1.4%
+ 0.3%
+ 3.8%
0.06
- 27.8%
30,439
28,590
1,849
32,780
251,900
140,300
93,700
46,600
2.39
836
+ 1.6%
+ 1.1%
+ 8.8%
- 1.0%
- 1.6%
+ 2.3%
+ 0.1%
+ 7.1%
+ 0.04
+ 34.4%
30,833
29,090
1,747
33,940
265,600
145,000
98,700
46,300
2.42
1,036
+ 1.3%
+ 1.7%
- 5.5%
+ 3.5%
+ 5.4%
+ 3.3%
+ 5.3%
- 0.6%
+ 0.03
+ 24.0%
30,140
28,450
1,690
33,740
273,450
142,200
96,000
46,200
2.40
1,341
- 2.2%
- 2.2%
- 3.3%
- 0.6%
+ 3.0%
- 1.9%
- 2.7%
- 0.2%
0.02
+ 29.4%
30,781
29,160
1,621
35,220
249,800
143,200
102,700
40,500
2.45
1,974
+ 2.1%
+ 2.5%
- 4.0%
+ 4.4%
- 8.6%
+ 0.7%
+ 7.0%
- 12.3%
+ 0.05
+ 47.1%
31,380
29,680
1,700
34,810
238,200
143,800
103,300
40,500
2.51
2,410
+ 1.9%
+ 1.8%
+ 4.8%
- 1.2%
- 4.6%
+ 0.4%
+ 0.6%
±0.0%
+ 0.06
31,500
29,800
1,700
34,920
247,200
146,100
104,100
42,000
2.52
2,700
+ 0.4%
+ 0.4%
±0.0%
+ 0.3%
+ 3.8%
+ 1.6%
+ 0.8%
+ 3.7%
+ 0.01
+ 12.0%
－12－
+
1.6%
-
-
-
-
-
-
+
-
0.02
+
8.9%
+
22.1%