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Alcohol Sales:
Are they Right for Your
Facility?
Bret Pfost & Suzanne Hewitt
All the Cool
Kids are Doing
It!
For First Time in History, Beer and
Wine in Magic Kingdom

By Genevieve Shaw Brown
Sept. 14, 2012
Chuck E. Cheese's adds beer & wine to
win over young parents
By Cody Schultz - News Producer
Posted: 7:26 AM, October 05, 2015Updated
New Dave & Buster's flagship
emphasizes sports bar
The unit also features new menu items and an enhanced bar program
Dec 3, 2012
All The Cool Kids are Doing it…
 Disney
 Chuck E. Cheese
 LegoLand
 Universal Studios
 Round 1 Bowling & Amusement
 Six Flags
 Sea World
 Dave & Busters
 MGM Studios
 Starbucks
 Main Event Entertainment
Bret and
Suzette
COOL Kids
Experience
Opportunity
 Gives Adults the Option
 Corporate Parties
 Expands your Age Range
 Ability to Showcase Local
Product
 Enhances your Revenue
Overcoming
the
Taboo
Adding alcohol to
your facility’s list of
offerings does NOT
make you a Bar.
You train your
staff to…
 Fix Jammed Bowling Lanes
 Vest & Brief Laser Tag
Participants
 Get Signed Waivers & Monitor
Guests on Trampolines &
Inflatables
 Inventory/Ordering for the
Kitchen/Snack Bar Areas
 Enforce Speed Limits & Watch
for Recklessness on Go-Kart
Tracks
 Balance Cash Drawers & Safes
Mixing
Alcohol &
Minors
Mixing Alcohol & Minors
 Know Your Laws
 Specify Boundaries
 Set Expectations
 Enforce Rules
Education
Enforcement
Letting the
Numbers
Speak…
Soft Drinks
(5 to 1 Ratio – Syrup vs. Water, Divide Cup Size by 6 ……)
1 Gallon Bag in a Box = 128 Ounces
5 Gallon Bag in a Box = 640 Ounces
16 ounces = Typical Cup Size
(5 to 1 Ratio – Syrup vs. Water, Divide Cup Size by 6 ……)
1 Gallon = 48 Soft Drinks
5 Gallon = 240 Soft Drinks
$45 - $75 for 5 Gallon Box Wholesale
$1.50 - $2.50 a Cup Retail
$1.50 x 240 = $360
Most Facilities have Free
Refills on Soft Drinks.
There are no “Free Refills”
on Alcoholic Beverages.
$70 - $240 a Keg Wholesale
1,984 Ounces
124 – 16 oz. Pints
$3 - $9 a Pint Retail
$3 - $9 a Pint Retail
$3 x 124 = $372
$5 x 124 = $620
$7 x 124 = $868
$9 x 124 = $1,116
Cost on a $70 Keg
18.8 %
$13 - $40 a Case Wholesale
$3 - $7 a Bottle Retail
24 Bottles in a Case
$3 x 24 = $72
$5 x 24 = $120
$7 x 24 = $168
Cost on a $13 case
18.0 %
$3 - $20 a Bottle Wholesale
750 milliliters a Bottle
25.36 ounces a Bottle
12 Bottles in a Case
$4 - $12 a Glass Retail
5 – 5 oz. Glasses a Bottle
$4 x 5 = $20
$7 x 5 = 35
$9 x 5 = $45
$11 x 5 = $55
Cost on a $3 bottle
15.0 %
Pricing will vary Based on Tier
Well
Call
Premium
Ultra- Premium
$3 - $45 a Bottle
May sell by the Bottle
or in 3’s or 6’s
12 Bottles is a Typical Case
Better Deals by the Case
Case Specials Vary by Month/Season
$3 - $10 a Cocktail Retail
750 ml = 25.4 ounces
1 Liter = 33.8 ounces – Industry Standard
1.25 ounces Industry Standard Pour
27 Cocktails in a Liter Bottle
$3 x 27 = $81
$5 x 27 = $135
$7 x 27 = $189
$9 x 27 = $243
Cost on a $3 bottle
3.7 %
Case Studies
Things to
Consider…
 Cost of Licensing
 Training
 Oversight
 Third Party
Liability Law
 Employees Ages
Ask the
Experts
 Modernizations
 Reconcepting
 Latest Trends
 Feasibility
Questions?