LIVING THE DREAM
18 – 20 August 2017 Melbourne Showgrounds
4x4show.com.au
4X4SHOW
4X4SHOW
4X4OUTDOORSEXPO
PRESENTED BY
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P R O S P E C T U S
Outdoor adventures
start here.
Grow your business
at Australia’s biggest
event for 4x4, fishing,
boating and outdoor
enthusiasts.
With a range of product,
information, entertainment,
competitions, features and
hot deals spread over 20,000
square metres; the event is a
haven of the outdoor lifestyle
enthusiast.
Over 93.1% of visitors
would buy and / or
recommend products they
have seen at the show.
N AT I O N A L
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O U T D O O R S
S H O W,
F I S H I N G
&
B O AT I N G
E X P O
WHO SHOULD EXHIBIT
Companies who have an interest in boosting awareness of their products
or services in the 4x4, camping, fishing, boating and outdoor industry.
93.1% of visitors said they attend the show to look at new products
The show features a vast range of products and services, including:
4X4
Fishing & Boating
Outdoors
• 4x4 vehicles
• new trailer boats
• personal water craft
• 4x4 aftermarket accessories
• tinnies
• dirt bikes
• protection equipment
• pontoon boats
• mountain bikes
• safety, recovery & emergency gear
• kayaks
• hunting
• fully-equipped camper trailers
• tackle & lures
• diving
• tents, swags, and camping gear
• rods & fishing accessories
• abseiling
• cooking & BBQ
• chains & anchors
• rock climbing
• 4WD tourism destinations
• wetsuits/clothing
• caravans
• fishing charters
• outdoor adventure
• tourism
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P R O S P E C T U S
BENEFITS OF EXHIBITING
74.4% of visitors made a purchase at the show
Product demonstrations
Make your brand known
The opportunity to do live demonstrations which
will captivate the attention of visitors and help you
showcase the features, benefits and solutions
offered by your products, services or capabilities.
In the disconnected digital age getting face to face
with clients is vital for ongoing growth and customer
retention. No other marketing method can deliver
the personalised touch, reduced sales cycle and
impact of an expo.
If you have a new or emerging product, you can get
it in front of key retail brands across the exhibition all
at once. The expo environment facilitates networking
with other exhibitors and industry personalities to
build mutually beneficial partnerships.
Obtain market ‘cut through’
Conduct market research and receive market
feedback instantly to gain industry or public opinion
about your offering and establish if your products or
services meet the current consumer demand.
Maintain market share
Ensure your current or potential customers are
aware of your brands, products and services. Stay
abreast of the industry’s ever changing needs and
vertical markets that are developing that could be
cross selling opportunities.
Meet & entertain loyal customers
Make appointments with key customers and give
them a firsthand opportunity to discuss new product
lines, services or challenges they face and the
solutions you can offer. This kind of relationship
cultivation support customer retention.
Generate leads & build a qualified
database
While not all visitors will be an immediate sale, there
is a great chance they will be looking for solutions in
the future (after all that’s why they are at the show).
Maximise your ROI by building a database of new
and potential clients, providing leads for that can be
followed up in the weeks and months
following the exhibition. Establish a
relationship now and gain a customer for life.
N AT I O N A L
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O U T D O O R S
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BENEFITS OF THE NATIONAL 4X4 OUTDOORS
SHOW, FISHING & BOATING EXPO
Marketing & PR
Experience
Our industry leading marketing and PR campaigns
are valued at over a million dollars, including
mainstream media, radio and television. This
ensures the market is aware of our event in turn
visitors will come in mass.
The National 4x4 Outdoors Show, Fishing &
Boating Expo has been running for over 20 years
and is delivered by an experienced team of event
professionals. This ensures a trouble free show for
you and the highest levels of show craft available.
Sales
Special Guests
As a consumer show the National 4x4 Outdoors
Show, Fishing & Boating Expo attracts engaged
and qualified buyers with the power to make
decisions. They come looking for the best deals,
latest innovations and broadest range of products
available. These buyers and enthusiasts are often
those that can’t be reached by traditional marketing
or business development in the field.
The National 4x4 Outdoors Show, Fishing & Boating
Expo offers visitors the exclusive opportunity to
meet a huge range of 4WD, Fishing and Camping
personalities. The show has seen a huge line up of
key industry personalities including John ‘Roothy’
Rooth (Low Range), Jase Andrews and Simon
Anderson (All 4 Adventure), Graham & Shauno
(4WD Action), Rick O’Brien & Jamie Hazelden
(Offroad Adventure Show), Spida Everitt, (Great
Australian Doorstep) Ernie Dingo, Andrew Symonds,
Bindi Irwin, Paul Worsteling, Paul Burt and more.
Each year we work to bring the best line up of talent
to bring in crowds of enthusiasts.
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P R O S P E C T U S
EXHIBITOR QUOTES
Writing to you to thank you for a job well done on National 4x4 Outdoors
Show in Melbourne last month. Having been involved with the show since
its inception with several exhibitors, this year yielded great results for us at
Uneek 4x4. We would like to rebook our stand and increase it from 198 sq.
meters to 250 sq. meters in the same location. By using all the tools provided
by ETF we were able to increase awareness prior to the show thru their social
media in conjunction with ours, these included discounted tickets with our
own codes, Facebook Giveaways that drove customers to our website prior
to the show and being part of a door prize has enabled us to follow up post
show with visitors and record sales post show. Again well done team, looking
forward to next year already.
We had a cracker of a show. Melbourne National 4x4 Show @ Melbourne
Showgrounds is one which we look forward to attending each year. This
year’s location in the main tent was a great move for Patriot Campers, the
foot traffic and genuine customer interest and support was overwhelming.
Although the weather was not great it didn’t stop a great turn out as always.
We are looking forward to attending in 2017 with new out of the box designs
and changes to our products. Great job guys, always a pleasure.
This was a very well run and attention to detail show, the organizers and staff
should be congratulated.
This event is the HIGHLIGHT of our show calendar anywhere in Australia.
Well set up, great people to work with, but most of all - we are marketing to
the exact customer base we need thanks to clever marketing.
Great show with excellent sales results.
One of the best shows in Australia, both in management and customers.
N AT I O N A L
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O U T D O O R S
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HIGHLIGHTS EXPO
Over 91% of visitors attend the National 4x4 Outdoors
Show, Fishing & Boating Expo to have a fun day out.
Action Arena
Campfire Cooking Stage
A staple of the National 4x4 Outdoors Show, Fishing
& Boating Expo in both Brisbane and Melbourne is
the Action Arena. In 2017 we are returning to the
main arena at the Melbourne Showgrounds to really
up the ante with adrenalin pumping entertainment
for the whole family.
Hosted by Spida and Sheree Everitt, of the Great
Australian Doorstep 2017 will see the return of
the popular Campfire Cooking Stage. Proving that
the days of simple damper are long behind us,
they will put the BBQ and campfire grill to the test
with a range of recipes and tips to make anyone a
masterful chef. Spida will be joined by a line up of
special guests on the purpose built outdoor stage.
Fishing Stage
Hosted by Paul Worsteling of TV’s IFISH the fishing
stage is a must see for all fishing enthusiasts. Both
fun and educational our hosts will keep beginners
and experienced anglers alike entertained all day
with tips, tricks and sensational stories.
4WD Proving Ground
The 4WD Proving Ground will return in 2017 with
a packed schedule of demonstrations to ensure
your next adventure is a success. Learn the keys to
towing techniques, safe winching procedures, and
recovery tips that will give you the confidence to try
your hand at 4WDing.
Outback Stage
The Outback Stage features a huge line up special
guests in an entertaining and informative program
of presentations and interviews. Previous guests
have included John ‘Roothy’ Rooth, Jase Andrews
& Simon Anderson, Allan Gray, Rick O’Brien & Jamie
Hazelden.
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P R O S P E C T U S
VISITORS TESTIMONIAL
The 4x4 & Fishing and Boating Show was the perfect opportunity for my
family and I to do our research on products we wish to purchase. The
friendly staff and stall holders made the day a great experience. So, much
so we were satisfied with the information and grabbed a great deal on a
camper trailer and some new tyres for the 4x4! We will be back next year.
I can not find a single thing to fault. We came to the show all the way from
Canberra and attended with 2 small children. The show was a great place
for families, great service and knowledge, great exhibitors and a great range
of food. My family bought a new camper trailer from all the expert advice
provided. We have started planning our trip for next year.
This was my fourth time at the show and every year it gets bigger and better.
I spend all year saving and looking forward to the show. I love the deals and
looking at all the new products and ideas. Can’t wait for next year!
We attended the show with our 2.5 year old son, and left our 10 month
old daughter with grandma. It provided an excellent morning of fun and
entertainment for all of us. I was able to look at boating equipment and my
wife and son were entertained with other exhibitors. We had a coffee at the
main pavilion indoor cafe. My wife and I have previously participated in the
show as exhibitors when it was at Jeff’s shed. But we definitely preferred
the layout at the show grounds. There was more space, and it felt less tiring
than Jeff’s shed.
I took my two kids and we all had a very good day out, the whole event was
staged perfectly and the admission was very affordable in my eyes and my
boys loved the monster trucks and motorbike action. I’ll definitely return
next year as this event is far better than any similar I’ve been to ie: home
show and technology show. See you next year!
N AT I O N A L
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O U T D O O R S
S H O W,
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QUICK FACTS
93.2% agreed with the statement that “the
National 4x4 Outdoors Show is the best 4WD and
outdoor show in the Melbourne market”
Visitor Demographics
95.9%
38.8%
of visitors attend to see new products
91%
were satisfied with the show’s delivery of new
products
new attendees
69.7
of visitors were male
74.4%
45
86.2%
58%
attended to make a purchase
of visitors were satisfied with the show’s
delivery of its retail offering
84.6%
years average age
are either married or in a relationship
$103,504
average household income
of visitors were satisfied with the event overall
Higher at show spend
74.4%
were likely to recommend or buy a product they
saw at the show
Product category visitors were most
interested in seeing was camping products
70.8% followed by 4x4 aftermarket 66%
$3,592
compared to $1,2,12 in 2016
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P R O S P E C T U S
SHOW PROMOTION
TV: Radio:
Online:
>
>
>
>
Channel 9 / GO – 14 days / 50 x 15 sec
7 MATE – 14 days / 26 x 15 sec
ONE – 14 days / 83 x 15 sec
7 Prime / 7 MATE / 7 TWO (Ballarat, Bendigo, Gippsland, Shepparton) – 14 days / 187 x 15 sec
>
>
>
>
>
Triple M – 2 weeks (incl Breakfast news and Drive sponsorships) / 119 impressions
NOVA – 1 week Breakfast Sport sponsorship / 30 impressions
GOLD – 1 week Breakfast / 32 impressions
3AW – 1 week
ATN (metro) – 2 weeks (8 stations – 210 impressions)
> GDN / Adwords – 1 month
> G
oogle Display Network – 1 month campaign; Fishing World – 3 month campaign; Go Camping – 1
issue; On The Road – 2 month campaign; AFN – 4 month campaign; Club Marine – 2 months;
Afloat – 2 months; Marine Business – 2 months
Magazine: > 4
WD Action – 2 issues, 1 x video DVD editorial; Modern Fishing – 1 issue; 4WD Camping Guide – 1
issue; Locked & Lifted – 1 issue; Camper Trailer Touring – 2 issues; Overlander – 1 issue; Caravan
& Motorhomes – 1 issue; Just 4x4 -3 issues; Track Watch – 1 issue; 4x4 Australia – 3 issues; 4WD
Touring – 3 issues; Go Camping – 1 issue; On The Road – 1 issue; Camper Trailer Australia – 3 issues;
Fishing World – 2 issues; Fishing Monthly – 3 issues; Freshwater Fishing – 2 issues; Sport Fishing
Australia – 1 issue; Provincial Fishing – 3 issues; Club Marine – 2 issues; Afloat – 2 issues; Trade-ABoat – 3 issues; Marine Business – 2 issues; National Australian Fishing Annual – 1 annual issue
eDM: > 6
x monthly show newsletter, RACV member offer; 4WD Action – 3 issues; Fishing World – 2 issues,
Marine Business – 2 issues; On The Road – 1 issue
Website: > New optimised show website
Social Media: > 4WD Action – 2 month campaign (including 3 x video testimonial, 8 posts and ticket giveaways);
Great Australian Doorstep – 1 month campaign
Direct Mail:
> see eDM
Other: > PR – 4 month mainstream media campaign valued at approximately $1.1 million
> Ticket giveaway promotion in suburban newspapers
RATE SHEET
4x4 & Outdoor
Shell Scheme
Space Only (Indoor)
Space Only (Outdoor)
Grand Boulevard (Outdoor)
Indoor Shell Scheme Stands
include the following; Exhibition floor space, Black
Corinthian walls, carpet, 2 x
spotlights per 9sqm, 4amp
phase power outlet and stand
fascia with company name.
Space Only Stands include the Space Only Stands include
raw floor space.
the raw floor space. (No
Pegging)
Space Only Stands include
the raw floor space. (No
pegging)
Stand Size:
Price / m²:
Stand Size:
Price / m²:
Stand Size:
Price / m²:
Stand Size:
Price / m²:
0 – 12m²
$216.00
1 – 29m²
$136.00
1 - 29m²
$97.00
50 – 100m²
$52.00
13 - 24m²
$206.00
30 - 59m²
$123.00
30 - 59m²
$87.00
101 - 200m²
$47.00
24 - 32m²
$193.00
60 – 99m²
$110.00
60 – 99m²
$79.00
200m +
$42.00
32 plus m²
$180.00
100 – 199m²
$95.00
100 – 199m²
$68.00
200 – 399m²
$88.00
200 – 399m²
$60.00
Fishing Tackle, Boats & Marine Products
Shell Scheme
Space Only (Indoor)
Space Only (Outdoor)
Grand Boulevard (Outdoor)
Indoor Shell Scheme Stands
include the following; Exhibition floor space, Black
Corinthian walls, carpet, 2 x
spotlights per 9sqm, 4amp
phase power outlet and stand
fascia with company name.
Space Only Stands include the Space Only Stands include the Space Only Stands include the
raw floor space.
raw floor space. (No Pegging) raw floor space. (No pegging)
Stand Size:
Price / m²:
Stand Size:
Price / m²:
Stand Size:
Price / m²:
Stand Size:
Price / m²:
0 – 20m²
$170.00
0 – 50m²
$90.00
0 – 50m²
$83.00
50 – 100m²
$51.00
21 - 36m²
$155.00
51 - 140m²
$82.00
51 - 140m²
$73.00
101 - 200m²
$46.00
37 plus m²
$145.00
141 – 200m²
$77.00
141 – 200m²
$67.00
200m +
$41.00
201+ m²
$72.00
201+ m²
$62.00
MARKETING
Bronze Package (Compulsory)
Silver Package (Upgrade Option 1) Gold Package (Upgrade Option 2)
In online Exhibitor Directory
• Contact Details
• Company Logo
• Social Media Listing
(Facebook & Twitter)
• 10 word company biography
• 5 document uploads
• 5 product listings
(Photo & 10 word description)
• Rolling banner ad on website
In online Exhibitor Directory
• Contact Details
• Company Logo
• Social Media Listing
(Facebook & Twitter)
• 25 word company biography
• 10 document uploads
• 10 product listings
(Photo & 25 word description)
• Rolling banner ad on website
In online Exhibitor Directory
• Contact Details
• Company Logo
• Social Media Listing
(Facebook & Twitter)
• 50 word company biography
• 15 document uploads
• 15 product listings
(Photo & 50 word description)
• Rolling banner ad on website
In print Exhibitor Directory
• Contact Details
• Company Logo
• 10 word company biography
• Quarter-page advertisement
In print Exhibitor Directory
• Contact Details
• Company Logo
• 25 word company biography
• Half-page advertisement
In print Exhibitor Directory
• Contact Details
• Company Logo
• 50 word company biography
• Full-page advertisement
Rate $325 + GST
Rate $625 + GST
Rate $995 + GST
COMPULSORY PUBLIC LIABILITY INSURANCE - $150
COMPULSORY ADMINISTRATION AND SUNDRY FEE
It is a condition of participation that all Exhibitors (and co-exhibitors)
MUST have Public Liability Insurance coverage for at least $10M for
the duration of the show. Refer to Clause 27 in the terms and conditions, available on request.
This fee is applicable to all Exhibitors (and co-exhibitors) participating
in the show. This amount is calculated as 5% of the total stand costs,
before GST capped at $500.
CONTACT US
AND BOOK YOUR
STAND TODAY
EXHIBITOR SALES
Adam Gifford, Sales Executive
03 9321 6756
[email protected]
Ben Morrison, Sales Executive
03 9321 6753
[email protected]
Tanise Elrezz, Sales Executive
03 9321 6757
[email protected]
FRIDAY 18TH AUGUST TO SUNDAY 20TH AUGUST 2017
MELBOURNE SHOWGROUNDS 4x4show.com.au