Continental Automotive
Singapore
New Answers for
Future Mobility
www.continental-corporation.com
Global mobility is
our driving force
We at Continental are globally recognized for keeping our
competitive edge as a customer-focused organization, and for our
passion in providing high-quality solutions. We are committed to
grooming technically competent, broad-minded and well-trained
engineers who have a firm and proficient grasp of technology
advancements, know-how transfers and global project
management skills.
In July 2012 Continental Automotive
Singapore Pte Ltd unveiled its new Research
& Development (R&D) center in Singapore.
Located along Boon Keng Road, the
facility is one of Continental’s largest R&D
headquarters in Asia dedicated to the design
and development of in-car information
management systems.
With more than 30 years of engineering
history and a highly skilled international
team, Continental Automotive Singapore is
well placed to meet the growing demand
for automotive engineering capabilities
worldwide, especially in Asia. The extension
of Continental’s R&D network to Singapore
provides the anchor from which the
company is able to expand its presence and
gain a strong foothold in the region.
Adhering to the highest quality standards, the
new facility drives the full product creation
process from conception to realization to
mass production. Continental’s wide range
of products include instrumentation clusters
and displays, multimedia and telematic
devices, radio navigation devices, central
input devices, interior modules, body control
modules and seat comfort systems.
The Singapore R&D facility currently holds
all four Interior Division Business Units,
marketing and sales staff from the ContiTech
Division, as well as employees from the
Tire Division, who oversee the purchase of
natural rubber for Continental’s Tire and
ContiTech plants worldwide. Continental
Singapore also accommodates the Interior
Electronics Solutions team, who plays a
central function in supporting the Business
Units across Interior Division, through crossBU Integration products.
Managing Director’s Message
1
“Forging new ground in Asia’s rapidly expanding automotive
industry – that’s what we’ve set out to do with Continental’s
new R&D center in Singapore. As the industry continues
to enjoy robust growth, staying ahead in the competition
naturally becomes more crucial. How do we at Continental
constantly strive to be the preferred choice, known for
providing our customers and industry partners with one of the
best solutions and products? We achieve this through our R&D
expertise and a highly skilled team. With Singapore playing
an instrumental role as one of Continental’s leading R&D
hubs in Asia, these are indeed exciting times for our team. We
embrace this rapid growth.”
Mr Lo Kien Foh
Managing Director
A Company With Tradition
2
A Company With Tradition
Founded in Hanover, Germany in 1871,
Continental is today a leading automotive
supplier worldwide. Continental’s five
divisions – Chassis & Safety, Powertrain,
Interior, Tires and ContiTech – are spread
across nearly 300 locations globally.
Continental employs approximately 189,000 people in 49 countries.
Forging New Ground
3
Continental in Singapore:
Forging New Ground
Continental’s emphasis will be on maintaining its orientation towards
becoming a global business through a lean business structure.
Singapore’s excellent infrastructure, strong
government support and talented workforce are
key factors that drew Continental to set up its R&D
operations here in 2012. The facility in Singapore
is envisioned as a major R&D engineering core for
Continental, regionally and internationally. It houses
a specialized automotive product verification and
validation center, a reliability test laboratory, and test
car space for in-vehicle R&D activities.
In a world where instrumentation and technology
plays an increasing role in driver operability,
connectivity and safety, it is important to have the
necessary facilities and creative manpower to bring
these technologies together for the car of the future.
Continental Singapore consists of R&D
administrative offices from all four Business Units
of the Interior Division, namely Instrumentation &
Driver HMI, Infotainment & Connectivity, Body &
Security and Commercial Vehicles & Aftermarket. It
also contains the ContiTech Division, Tires Division,
and Interior Electronics Solutions.
In 2014, Continental Singapore invested in a new
R&D Extension building and now boasts a total
floor space of 16,250 square meters, occupied by
approximately 1,300 employees.
More than 70 percent of Continental’s employees
are currently involved in software, hardware and
mechanical engineering roles, and there are plans to
further expand its staff capacity. This is a reflection
of Continental’s commitment to recruiting local
talent and developing expertise in collaboration with
its international teams.
Seeking to tap on Singapore’s talent pool,
Continental is already sponsoring final-year student
projects at various educational institutions. Talented
students are often hired thereafter. Continental
will also continue to focus on developing the skills
of its employees through its Talent Management
Program. This initiative was launched with the aim of
bolstering staff career prospects.
As a leading global player in developing innovative
solutions for the car of tomorrow, Continental
is committed to Singapore in developing its
capabilities as a leading R&D hub for the design
and development of automobile electronics and
technologies.
A Company With Quality
4
A Company With Quality
Automobile manufacturers and car drivers worldwide can expect Continental’s
products to be of the highest quality and uncompromising reliability. This has
always been a core competitive advantage of Continental, which commits to
combining product quality and manufacturing reliability on the one hand, with
environmental protection and the protection of employees, on the other.
The company aims not only to maintain existing standards and
guidelines, but as a Tier 1 manufacturer with a strong reputation
and a long heritage worldwide, it is also Continental’s stated
goal to raise the quality bar even higher in every aspect and
with all the power at its disposal.
A zero error rate is not merely a future vision, but a tangible
goal, as continuous improvement is actively championed in
production and other aspects of the company. This is achieved
through a common understanding of quality, determined in
Continental’s quality policy - “Our Global Quality Understanding”:
Customer Satisfaction
We know that quality is crucial to our customers’ satisfaction
and therefore to our business success. We are committed to a
target of zero defects.
Together
We all influence the quality of our products and services.
From the Beginning
We do things the right way from the very beginning and set
new quality standards together.
Structured
We agree on binding rules for our work and collaboration. At the
same time, we encourage commitment and autonomy to move
quality forward.
Holistic
We understand quality as the continuous and holistic effort to
optimize our company’s performance.
A Company With Quality
5
Quality First Initiative
With these global guiding principles as its driving force, Continental Singapore
also launched its own quality program, the ‘Quality First’ Initiative, in which
there are six pillars containing more specific and characteristic values to the
R&D operations in Singapore. These six pillars include:
Projects – G80
Green
Processes – Standardized
We achieve G80 green status by passing every
PLC-Gate with effective application of Project
Management.
We increase productivity by effective usage
of the standardized PLC@SGP and continuous
improvement of our processes.
Products – Robust
Production –
Design
Safe Launch
We achieve robust design by applying failure
prevention measures, performing design reviews and
learning from every single incident.
We achieve stable series production by defining safe
launch activities and ensuring close co-operation
between R&D and the manufacturing plants.
Partners – Development
People – Quality
We assure our quality through early supplier
involvement in product design and usage of
qualified components by G70.
We secure our success with people committed to
quality by adopting a Zero-Defect mind-set.
The ‘Quality First’ mind-set applies to every
employee in Singapore and was proactively
implemented. By executing these six pillars,
Continental Singapore was able to optimize the
quality of products, processes and services, and in
turn, achieve better customer satisfaction.
laboratory’s high level of competence in quality
management systems.
In 2014, Continental Singapore’s Qualification
Laboratory also achieved the ISO/IEC 17025
accreditation awarded by A2LA (American
Association for Laboratory Accreditation). The
accreditation was awarded in recognition of the
Mind-set
These involve quality testing for several electrical
and mechanical tests on automotive, electrical, and
mechanical components and assemblies, such as;
Electrical Discharge (ESD); Conducted Transient
Immunity; Electrical Load Testing; Temperature
(Combined Temperature/Humidity); Thermal Shock
(Air to Air); and Vibration (Combined Vibration/
Humidity, Combined Vibration/Temperature/
Humidity).
Core Business: Interior Division
6
Continental Automotive
Singapore’s Core Business:
The Interior Division
Continental’s core business in Singapore involves the design and
development of in-car information management systems. Such systems are
developed to deal primarily with how information is processed, presented
and managed inside the vehicle.
Continental has emerged as one of the market
leaders through efforts to consistently stay attuned to
the needs of its customers and end consumers.
The Interior Division’s aim is to simplify control and
optimize internal information channels within the
vehicle. This is achieved by integrating components
into overarching systems.
Establishing such intelligent networks allows
for the implementation of new functions and
services. Ergonomic control devices enable users
to safely and conveniently deal with various items
of information.
Core Business: Interior Division
7
The Interior Division comprises a total of four Business Units providing a full
and integrated range of products and services:
Infotainment &
Connectivity
In the Infotainment & Connectivity business unit, we
develop and produce innovative and trend-setting
solutions, and help our customers meet the growing
demand for networked vehicles quickly and reliably.
Our solutions include:
Body & Security
The Body & Security business unit focuses on the
development and production of electronic systems
that enable access to vehicles, control driving
authorization and ensure the availability of security
and comfort features within the vehicle. The product
range comprises:
Body control modules
Access control systems
Door systems
Seat comfort systems
Power closures
Tire information systems
Gateways
Energy management
Exterior light control units
Intelligent antenna modules
Radios
Multimedia systems
Connectivity & telematics
Software solutions
Instrumentation &
Driver HMI
In our Instrumentation & Driver HMI business unit,
we work on solutions to best process and present
information. In this context, the emphasis is on
prioritizing the information that is shown on different
displays – depending on the vehicle and driving
situation. Moreover, we develop innovative controls
for the intuitive use of the various functions. Not
only do we offer individual components, but we also
provide integrated systems and complete cockpit
modules for our customers.
Instrument clusters
Display solutions
Head-up displays
Control panels
Central input devices
Interior camera
Cockpit modules
Commercial Vehicles &
Aftermarket
The Commercial Vehicles & Aftermarket business
unit bundles together the various activities in the area
of commercial and special vehicles as well as trade
activities in the aftermarket business. Continental’s
global network of sales and service companies
ensures close proximity to its customers worldwide.
With a range of VDO, ATE, Continental and Barum
product brands, the business unit provides the
following electronic products, systems and services
for commercial and special vehicles:
Tachographs, telematics & services
Visual & haptical HMI
Powertrain control
Chassis, body & transmission electronics
Wear parts, spare parts, tools, services and multi-brand vehicle diagnostics for the independent aftermarket
Original equipment services
Core Business: Interior Division
8
Continental’s products and services are distinguished from the others
through a set of resources unique to the company. These include:
Design Studio:
Design User Interface
Department
At the helm of the Design Studio is an experienced
Design User Interface team handling Product Design,
User & Graphic Interface and Visual Communication.
Continental’s design process is one grounded in
comprehensive research and evaluation.
Qualification Laboratory
Continental ensures that its products are passed
through rigorous quality checks. The Qualification
Laboratory is a proven test facility providing design
validation (DV) and product validation (PV) tests
for internal and external parties in Singapore and
the region. This is done using shared resources,
equipment and tools.
Project Management
With its team supported by Continental’s global
network of R&D centers and manufacturing sites,
Continental Automotive Singapore is well placed to
manage global projects that span multiple locations
and involve multiple disciplines. It is also committed
to providing support and innovative solutions to its
customers worldwide.
Core Business: Interior Division
9
Interior Electronics
Solutions
Intelligent Transportation
Systems (ITS) Lab
Interior Electronics Solutions (IES) is a Central
Function team, which supports R&D activities in
all Business Units (BU) across the Interior Division.
The focus is to synergize the strengths of the
Business Units and to play a major role in defining
future product strategy and cross-BU integration
products within Interior Division. IES takes the
lead in developing demonstration vehicles to
showcase Continental’s forthcoming innovations
and comprehensive product portfolio. IES has an
efficient global team with groups in Japan, Korea,
China, USA (Troy & Silicon Valley), Germany and
France, with Singapore being the latest addition to
the IES group.
Continental, together with A*STAR’s Institute for
Infocomm Research (I2R), and Technical University
of Munich (TUM CREATE), has set up an Intelligent
Transportation Systems (ITS) Lab which will involve
the research, study and test-bedding of a range
of communications, information and automotive
innovations & technologies that improve the safety,
efficiency, and performance of transport systems
in Singapore. The use of smart technologies that
monitor and collect real-time data can be used to
track and respond to traffic incidents, congestion,
road conditions, and emergency situations while
providing the public with real-time information to
make informed travel decisions.
Core Business: Interior Division
A Business Hub
With a capable team boasting significant automotive know-how,
expertise, and project management skills, Continental Singapore
has proven in numerous successful product launches over the
years that it continues to be an important R&D base for the
Interior Division.
In addition, Continental Singapore’s Instrumentation and Driver
HMI Business Unit has also strengthened itself as a vital Business
Hub in the region. With Asia developing as the new frontier
in the growth of global automotive industries, the team in
Singapore will be instrumental in the engagement of business
with customers, acquisition of new business, running
projects in the global team, and ensuring successful launch
of products in the manufacturing plants.
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A Business Hub:
It’s my right of way!
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Yes, I Know!
About Continental
12
At a Glance
Continental operates in
49 countries
worldwide
Continental is
one of the world’s
top five
and it has
29 R&D
centers in Asia
automotive
suppliers
One of Continental’s key aims is to
increase its share
of corporate sales in Asia in the
coming years
The facility in
Singapore is one of
Continental’s
three biggest
R&D centers in
Asia
About Continental
13
13 patents
were successfully
published from
Singapore’s
R&D center
Continental Automotive
Singapore has more than
30 years of
engineering
history
and a multinational and
multicultural workforce
Besides its main R&D activities,
Continental’s seven-storey building
also serves as a specialized
automotive product verification
and validation hub; a reliability
test laboratory and an in-vehicle
test center
More than
400 international
OEM projects and
work packages
were completed in
Singapore
Legal notice
The information provided in this brochure
contains only general descriptions or
performance characteristics, which do not
always apply as described in case of actual
use or which may change as a result of
further development of the products. This
information is merely a technical description
of the product. This information is not meant
or intended to be a special guarantee for a
particular quality or particular durability.
An obligation to provide the respective
characteristics shall only exist if expressly
agreed in the terms of contract. We reserve
the right to make changes in availability as
well as technical changes without prior notice.
© Continental Automotive Singapore Pte Ltd
11/2014
Continental Automotive Singapore Pte Ltd
Continental Building
80 Boon Keng Road
Singapore 339780
Tel: +65 6580 0000, Fax: +65 6634 1623
[email protected]
www.continental-corporation.com