Dentsu Aegis Network Global Newsletter July 2014
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Cannes Lions Awards Haul for the Dentsu Group
Dentsu Aegis Network and Dentsu Inc. returned from Cannes Lions with a
grand total of thirty-nine Lions. This included the Titanium Grand Prix for Sound
of Honda/Ayrton Senna 1989 (Dentsu Inc.) and a coveted Innovation Lion for
Fiat Live Store by Isobar.
iProspect Australia has merged with performance
agency Steak, creating one of the biggest digital
performance businesses in Australia.
mcgarrybowen has launched a new office in Sao Paulo,
Brazil. mcgarrybowen Sao Paulo will be headed by
Carlos Domingos.
PSI will open its first regional hub on the 14th July.
Based in Singapore, PSI APAC will be led by James
McEwan.
Posterscope & Vizeum UK launched a dynamic OOH
campaign for MINI that used live traffic data to trigger
different creative content.
Firstborn US and Time Warner Cable have launched
Wifi-Denti-Fier, a creative cure for the common
bandwidth calculator.
DentsuBos Canada has been selected as Creative
Agency of Record for Manulife Financial.
Vizeum India has been appointed Media Agency of
Record for Jet Airways following a multi-agency pitch.
RHB Banking Group has appointed Dentsu Utama its
strategic and creative business in Asia Pacific.
iProspect UK helped celebrate Corvette's 60th
anniversary with a unique custom website.
DentsuBos Montreal won Gold at the Canadian
Marketing Awards in self-promotion for Chest-Bras.
Carat Canada won the Grand Prize in the media
category at the 2014 Strat Awards for a second
consecutive year.
Carat US has won three Effie Awards for its work on
Cadillac (Gold), adidas (Gold) and Tangueray (Silver).
ApolloNation ANZ has won the Mumbrella Award for
Promotional Agency of the Year.
Carat Turkey's work for Nokia's new, big screen mobile
phone was awarded the Best Mobile Ad at the RED
Awards.
mcgarrybowen New York has won three Adweek 'Watch
Awards' including Best Cinematography and Best
Editing.
Steven Feuling has been named CEO of Vizeum US.
Catherine Davis will continue her role as President.
Abel Reis has been appointed CEO Dentsu Aegis Brazil
and CEO Isobar Latin America.
Tom Sewell has been appointed President of
mcgarrybowen in New York.
Carat Germany has appointed Michael Busch as
Managing Director for the Hamburg office.
Kym Pfitzner has been appointed Chief Operating
Officer for Dentsu Aegis Network ANZ.
The Story Lab's Lisa Eisenpresser and Shannon Pruitt
have been promoted to co-lead the US agency.
Dentsu Aegis Network's 2014 global volunteer
challenge kicked off with over 670 volunteer hours
being logged.
Mitchells Australia gained 800,000AUD in pro bono
media for Y Generation Against Poverty's '5 Cent
Campaign'.
Dentsu Aegis Network's global Wellbeing campaign
surpassed its goals with 539 participants involved in
over 65 activities.
iProspect UK has published its latest downloadable
research report - "The Ageless Internet: From Silver
Surfers to Golden Geeks".
To promote BA's short-haul destinations, psLIVE
created the #BAmusic Stage for emerging talent at the
UK's Isle of Wight Festival.
Mashable and 360i have formed a strategic partnership
to bring Mashable's Velocity technology to brand
marketers.