LINKED LEARNING | IDENTITY GUIDELINES V
1.0
2015
· This style guide provides important
information about using the Linked
Learning brand in a consistent manner
· Use this guide if you are a Linked
Learning school or partner who wants
to use the Linked Learning brand
· If you are working with a professional
designer, share this guide with them
LINKED LEARNING | IDENTITY GUIDELINES V
1.0
2015
This style guide provides general outlines for using the Linked Learning brand, including guidance on the logo, color palette, fonts, photos
and PowerPoint slides. These guidelines outline best practices for using the brand, including instances where a professional graphic designer
is not available. For additional help, email [email protected]. To access files for Linked Learning, please visit LinkedLearning.org/
Get-Involved/Resources/.
W I D E L O C K U P C L E A R S PA C E
C L E A R S PA C E ( C E N T E R E D L O C K U P )
WIDE LOCKUP MINIMUM SIZE
X
X
1.25”
S TA C K E D L O C K U P C L E A R S PA C E
C L E A R S PA C E ( H O R I Z O N TA L L O C K U P )
S TA C K E D L O C K U P M I N I M U M S I Z E
X
Logo
The Linked Learning logo is made up
of the Linked Learning symbol and the
logotype “Linked Learning.” This logo is
intended to be used by Linked Learning
partners and leaders in the field from
certified Linked Learning pathways
and schools, partner organizations and
business and community partners.
There are 2 approved lock-ups of the
logo. One is centered. One is horizontal.
Do not recreate or alter the lock-up.
X
1”
LOGO ON LIGHT BACKGROUND
Design
Design
Vocabulary
Vocabulary
Incorrect
Incorrect
Logo
Logo
Usage
Usage
The following examples below illustrate
unacceptable applications of the Linked
Learning logo. Always use master logo
artwork for reproduction.
Proper
Proper
use of
usethe
of Linked
the Linked
Learning
Learning
logologo The The
following
following
examples
examples
below
below
illustrate
illustrate
The Linked Learning logo can be printed
is essential
is essential
for maintaining
for maintaining
and and
unacceptable
unacceptable
applications
applications
of the
of Linked
the Linked
in the branded colors or in grayscale.
protecting
protecting
theVocabulary
Linked
the Linked
Learning
Learning
identity.
identity.
Learning
Learning
logo.
Always
Always
use master
use master
logologo
Design
Proper
use
of logo.
the Linked
Learning
logo
The following examples below illustrate
artwork
artwork
formaintaining
reproduction.
for reproduction.
Incorrect Logo Usage
is essential
for
and
unacceptable applications of the Linked
protecting the Linked Learning identity.
Learning logo. Always use master logo
artwork for reproduction.
PMS BLACK 4
Design Vocabulary
Incorrect Logo Usage
Proper use of the Linked Learning logo
The following examples below illustrate
is essential for maintaining and
unacceptable
of the Linked
P M S 3 1applications
25
Linked
Linked
Learning
Learning
protecting the Linked
Learning
identity.
Learning logo. Always use master logo
artwork for reproduction.
Linked Learning
g
e logo
Logo Colors
LOGO ON COLOR BACKGROUND
Do not
Dochange
not change
the configuration
the configuration
of theoflogo
the logo
Do not
Doredraw
not redraw
or re-typeset
or re-typeset
elements
elements
of theoflogo
the logo
Do not
Doapply
not apply
unspecified
unspecified
color color
valuesvalues
to thetologo
the logo
Do not change
the configuration
of the logo
Do not apply unspecified color values to the logo
Do not
tint the logo outside
of specified valuesDo not redraw or re-typeset elements of the logo
Do not
Dotint
notthe
tintlogo
the outside
logo outside
of specified
of specified
valuesvalues
Do not apply unspecified color values to the logo
Do not tint the logo
PMS 173
Incorrect Usage
Linked Learning
Do not
Doapply
not apply
a gradient
a gradient
to another
to another
part of
part
theoflogo
the logo Do not
Dooutline
not outline
the logo
the logo
apply
a gradient
tothe
another
part of the
Do notDo
change
the configuration
of shape
the logo
notDo
redraw
or re-typeset
of logo
the logo
not distort
or change the
of the logoDo notDo
not rotate
logo elements
Do not
Doplace
not place
logo on
logo
anon
image
an image
Do not
Doplace
not place
logo on
logo
a pattern
on a pattern
Do not alter the proportions or
alignment of the logo lock-up. Do
not use the logo against unapproved
Do not
Dodistort
not distort
or change
or change
the shape
the shape
of theoflogo
the logo
Do not
Dorotate
not The
rotate
the logo
the
logo Learning logo
backgrounds.
Linked
is not to be distorted in shape vertically
Do notDo
outline
the logo
distort
or the
change
shape
the logovalues
Do not rotate the lo
not apply
unspecified color values to the logo Do notDo
not tint
logothe
outside
of of
specified
or horizontally.
Do not
Doplace
not place
the logo
the within
logo within
another
another
shapeshape
logo
an image
Do not place the logo within another shape Do not placeDo
noton
create
a new lockup with another logoDo not place logo on a pattern
Do not
Docreate
not create
a newa lockup
new lockup
with another
with another
logo logo
Do not place the logo within another shape
Do not create a ne
LINKED LEARNING | IDENTITY GUIDELINES V
1.0
2015
Co-Branding
If you would like to present the
Linked Learning logo alongside a
second or third logo, please email
[email protected], and we
will create a logo lock-up comprising
multiple logos for you. “Proud
Partner” lock ups available to use on
LinkedLearning.org/Get-Involved/
Resources/.
P R I M A R Y PA L E T T E S E C O N D A R Y PA L E T T E
PA N T O N E
PMS BLACK 4U
PMS 3125U
PMS 173U
PMS 610U
CMYK
C
M
Y
K
C
M
Y
K
C
M
=
K
C
M
Y
K
RGB
R = 65
G = 50
B = 0
R = 0
G = 180
B = 205
R = 230
G = 105
B = 30
R = 250
G = 230
B = 125
HEX
403415
00B4CD
E56925
F9E57D
=
=
=
=
0
20
100
90
=
=
=
=
85
0
20
0
= 0
= 70
100
= 5
=
=
=
=
PMS 9544 C
0
0
60
5
R = 229
G = 239
B = 218
B R A N D O N G R O T E S Q U E ( E X A M P L E S I N C L U D E R E G U L A R , I TA L I C , B L A C K )
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
MUSEO SLAB (EXAMPLES INCLUDE 300, 500, 700)
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
CALIBRI (EXAMPLES REGULAR AND BOLD)
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Color Palette
The Linked Learning color pallete
comprises the following four primary
colors. These colors should always
be reflected when using a color
version of the logo and in all Linked
Learning materials and documents that
incorporate color and aren’t exclusively
black and white.
Typography
Another facet of building a consistent
visual style entails incorporating the
same fonts throughout all materials. To
reinforce the Linked Learning brand,
Brandon Grotesque is the preferred
typeface for headlines, subheads and
body copy. For text used in supporting
capacities as part of call-out boxes,
side bars and other non-essential text,
Museo Slab is the preferred typeface.
Many users who are not professional
designers will not have access to
Brandon Grotesque and Museo Slab
typeface families. For those who cannot
access those typefaces, substitute
Calibri for all headlines, subheads and
body copy. Calibri is found in most word
processing and presentation software
programs (such as Microsoft Word and
PowerPoint). This font should also be
used in interactive applications such as
html.
LINKED LEARNING | IDENTITY GUIDELINES V
1.0
Taking and Selecting Photos
When taking and choosing photographs for customized materials, you will want to be sure that
you are selecting photographs that help represent your program, your students and Linked
Learning in the most positive light.
Photo Library
A library of professionally shot photos is available on the Linked Learning website
(http://LinkedLearning.org/Get-Involved/Resources) under the “Photo Library” heading.
These are available for your download and use as needed, so long as they are used for
Linked Learning purposes.
Stock Photography
If you choose to conduct a search for stock photography, select images that are more casual
and natural feeling. Look for dynamic photos that show students and teachers interacting
candidly. We always encourage using photos in which subjects look happy and engaged.
Shooting New Photographs
Should you decide to take your own photos using your students, teachers and partners,
be sure to give consideration to the equipment you use and the backgrounds and settings.
Tips for taking great photos for collateral materials:
• Be sure the students, teachers, business leaders and others that you photograph reflect the
diversity of your district. Be sure that audiences see themselves in the photos you use.
• Think about appropriate attire for photos. Encourage students to wear outfits that are more
like what they would wear at their internships and less like what they wear on Saturday. Avoid
apparel with logos, busy patterns, a lot of solid white and neon colors.
• When you are shooting, think about lighting. Turn on some extra lights and make sure your
subjects are in the light—if the light is behind your subjects, they may be difficult to see.
• Think about the angles and perspective of your photos. It’s best to shoot your subjects from
their own level, rather than with the camera angling down. If your subjects are sitting, crouch
or sit when you take the photo. In terms of framing, your subjects do not always need to be
centered in the photo. Try centering on other parts. Similarly, try taking photos from different
angles. Get low or move to the side and see how the photo looks like from there. And it’s
almost always a good idea to shoot from closer rather than farther away. A group of two to
three people should mostly fill the frame. One person should take up one-third to half of the
frame.
• Be sure to take multiple shots, including both horizontal and vertical options. You want to be
able to select your best photo from a variety of options. You may also find you have needs for
both vertically and horizontally oriented photos.
• Don’t pose your subjects. Instead have you subjects act naturally and try to capture moments
as they are walking down the hall, working on a group project, etc. But do avoid photographing
subjects with their back to the camera, unless that is a deliberate artistic choice.
2015
LINKED LEARNING | IDENTITY GUIDELINES V
1.0
PowerPoint Presentation
U S I N G B R A N D C O L O R S A S O V E R L AY S
HORIZON IMAGE USE
COVER SLIDE
C A L I B R I A S A S TA N D A R D F O N T T Y P I C A L LY
F O U N D I N M I C R O S O F T P O W E R P O I N T.
GRAPHIC CHART COLOR:
(R:0; G:180; B:205)
S TA C K E D L O G O A LW AY S S TAT I O N E D
IN THE BOTTOM RIGHT CORNER.
INTERIOR SLIDE EXAMPLE 1
COLOR BACKGROUND:
(R:250; G:230; B:125)
FONT COLOR:
(R;65; G:50; B;0)
IMAGE USE IN A CIRCLE
DOTTED LIKE HEADER AND FOOTER
INTERIOR SLIDE EXAMPLE 2
2015