California State University, Chico
Department of Health & Community Services
HCSV 471-02: Health Education Planning:Theory & Practice, Spring 2012
Instructor:
Dr. Holly Nevarez
Office location:
Butte 647
Telephone:
898 – 5013
Email:
[email protected]
Office hours:
Mondays 10- 12
Tuesdays 8:30 – 9:30 and 12:30 – 1:30
Thursdays 12:30 – 1:30
& by appointment 
Class days/time:
Wednesday 11 – 1:50
Classroom:
Glenn 223
Prerequisites:
HCSV 321: Community Health
& HCSV 369: Health Education Techniques
Course Usage of Blackboard Vista
Copies of the course syllabus and major assignments may be found on Vista. You are
responsible for regularly checking the online resources, which is accessed through the
portal at http://portal.csuchico.edu.
Course Description and Goals
Examines theory and methods to facilitate individual and group behavior change to promote
health and reduce risks of premature morbidity and mortality. Concepts in the behavioral
sciences affecting health behavior, motivation, decision-making, and risk-taking are
explored. Students will develop program planning and evaluation skills.
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Course Content Learning Outcomes
After completing this course, the student should be able to:
1. Analyze the multiple factors, transactions and interactions that influence adoption or
decisions for health behavior.
2. Analyze theories used in the field of health education to compile a professional set of
behavior change tools.
3. Describe the reasoning behind behavioral change theories.
4. Apply behavioral change theories to health education problems, populations, and
programs.
5. Design and implement a community health behavior intervention.
6. Design and implement an individual health behavior intervention.
CHES Responsibilities being practiced in this course:
I.
II.
III.
IV.
V.
The graduate in health education will be able to assess individual and community needs
for health education.
The graduate in health education will be able to plan effective health education
strategies, interventions and programs.
The graduate in health education will be able to implement health education
strategies, interventions and programs.
The graduate in health education will be able to conduct evaluation and
research related to health education.
The graduate in health education will be able to administer health education strategies,
interventions and programs.
Required Texts/Readings
Textbook
Reading assignments will be from:
• http://www.cancer.gov/cancertopics/cancerlibrary/theory.pdf and other web sources.
There is no required textbook for this class.
Assignments and Grading Policy
Students have the opportunity to earn 460 points. Points are earned based on performance
in the following areas:
Community Activity
Social Marketing Project
Theory Presentation
Attendance & Participation
Final Exam
130 points
120 points
40 points
120 points
50 points
More information on each of these opportunities will be provided in class and on blackboard.
•
Community Activity: We will work with the 4th and 6th graders at Neal Dow Elementary
to increase their physical activity and help them meet Mrs. Obama’s “Let’s Move!” goals .
We will go to Neal Dow during three of our class periods to conduct pre and post-tests
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(February 8th ,April 18th and May 2nd). You will go to Neal Dow a 4th time outside of class.
You will sign up for this time/date during the 2nd week of class. For the 4th day you will
create & implement a lesson plan to improve the fitness levels of the 4th and 6th graders.
Attendance at all 4 events is mandatory. This grade will be based upon the group’s
lesson plan (30 points), attendance at the school during our class times (50 points), and
the implementation and evaluation of your lesson plan (40 points).
•
Social Marketing: as a class we will select a topic to focus a social marketing campaign
on. For this assignment you will (1) in a group create a video marketing our topic that
you will put on youtube for distribution (50 points) (2) create an individual social
marketing plan (30 points) (3) implement and evaluate your social marketing plan &
campaign (40 points).
•
Theory Presentation: You will apply one of the theories to a health behavior of your
choice and present the theory model to groups in class. These presentations will occur
throughout the semester based on which theory you present. The day you present, you
need to bring handouts of the model with your health behavior for the class. Sign-ups will
happen during the 1st week of class. If you want to switch presentation dates once you
have signed up for a theory it is your responsibility to find a student to switch
dates/theories with you.
•
Attendance & Participation: Our class only meets 14 times. Much of our class focuses
on in-class planning activities. Therefore attendance & participation are essential.
Approximately 25% of your class grade is based on attendance and participation.
•
Late work: Assignments are due by 4:30 pm on the due date either to me in person or in
my department mailbox (Butte 607). EMAILED ASSIGNMENTS ARE NOT ACCEPTED
and therefore will not be counted as turned in. Points will be deducted for late
assignments. Assignments turned in after their due date will get 20% of the grade
deducted for EACH BUSINESS day (M-F) that the assignment is late. Therefore, an
assignment will be worth 0 points if it is turned in 5 days late.
•
Make-up work: For the lesson/program plans (Neal Dow or Social Marketing) you can
turn in a corrected assignment in within 1 week (7 days) of the original being handed
back. You have the potential of earning ½ the missed points on the revised version.
•
Exams: There will be one exam, your final, worth 50 points. The exam will be a takehome test and will cover all information presented in class and in reading assignments.
•
Other Important Notes:
- Course grades will be based on a plus/minus system.
All assignments must be spell-checked and proofread.
The PowerPoint presentation is not available to students. If you miss a class it is
your responsibility to get the necessary information/notes from another student.
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University Policies and Campus Resources
Classroom Protocol
•
CHEATING: The guidelines for the CSU Chico Academic Honesty Policy, as stated
in the University Catalog, will be fully adhered to in this course. If you are caught
cheating/plagiarizing on an assignment, test, or project related to this course, you will
immediately FAIL the assignment, test, or project and be reported to Student Judicial
Affairs. PLAGIARISM is considered cheating.
•
CLASSROOM BEHAVIOR: Appropriate classroom behavior is expected of all
students. Inappropriate and disruptive classroom behavior including inappropriate
language and gestures, class disruptions, disrespect to other students or instructor, and
other behavior as determined by the instructor will not be tolerated and will result in
possible removal from the class and/or disciplinary action as per the university catalog.
•
CELL PHONES: Cell phones must be turned off or in silent mode during class.
Students using cell phones or texting during class will be asked to leave.
Dropping and Adding
You are responsible for understanding the policies and procedures about add/drops, academic
renewal, etc. found http://www.csuchico.edu/catalog/. You should be aware of the new
deadlines and penalties for adding and dropping classes.
Academic integrity
Students are expected to be familiar with the University’s Academic Integrity Policy. Your
own commitment to learning, as evidenced by your enrollment at California State
University, Chico, and the University’s Academic Integrity Policy requires you to be
honest in all your academic course work. Faculty members are required to report all
infractions to the Office of Student Judicial Affairs. The policy on academic integrity
and other resources related to student conduct can be found at:
http://www.csuchico.edu/sjd/sja.shtml
Disability Services
Any student who feels s/he may need an accommodation based on the impact of a disability
should contact me privately to discuss your specific needs. Please also contact the
Disability Support Services office to coordinate reasonable accommodations for students
with documented disabilities. Disabilities Support Services online:
http://www.csuchico.edu/dss/studentServices/.
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HCSV 471 Course Schedule (Note: subject to change with fair notice.)
Week
1
Dates
1/25
2
2/1
3
2/8
4
2/15
5
2/22
Topics
Introduction
Goals & Objectives
Intro to theory
Health Belief Model
Plan for Neal Dow
Classroom 11:00
Neal Dow 12:30
Theory of Planned Behavior
Social Marketing
Social Marketing (continued)
6
2/29
Stages of Change
Homework/Deadlines
Health Belief Model Presentations
Neal Dow Lesson plans due
Theory of Planned Behavior Presentations
2/24 groups to Neal Dow
Videos due
Social Marketing Program Plan due
3/2 groups to Neal Dow
7
3/7
Review social marketing
8
3/14
Ecological Perspective
Spring Break   
9
3/1923
3/28
10
4/4
Diffusion of Innovations
11
4/11
12
4/18
13
14
4/25
5/2
15
5/9
16
5/16
Social Cognitive Theory
Stages of Change Presentations
Revised Videos due
3/9 groups to Neal Dow
Revised Social Marketing Plan due
3/16 groups to Neal Dow
Ecological Perspective Presentations
4/1 Start Social Marketing!!!
3/30 groups to Neal Dow
Social Cognitive Theory Presentations
groups to Neal Dow date TBA
Diffusion of Innovations Presentations
4/13 groups to Neal Dow
Classroom
Neal Dow
4/28 end Social Marketing
Precede-Proceed
Neal Dow
Precede-Proceed Presentations
Social Marketing evaluation due
Final Exam Due by noon
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