The Audio Ad Exchange
by Triton Digital®
The audio ad exchange, a2x®, is the industry’s first
programmatic buying solution for digital audio.
Our platform’s automated, exchange driven method of
buying and selling ad impressions facilitates rapid and
precise transactions, mitigating waste and resulting in the
greatest efficiency for advertisers.
Brand Safe
Multi-Channel
Only licensed broadcasters
and top-tier internet radio
publishers.
Web
Global Scale
Monthly Bid Requests
RADIO: *Format/Genre,
Program Exclusions
7.2M
Daily Uniques
98M
Monthly Uniques
GEO: National & Regional,
MSA & DMA, City & Zip,
Longitude & Latitude
1B
Phones
Tablets
Consoles
(iTunes, Sonos, etc.)
Precise Targeting
AUDIENCE: Age & Gender,
1st & 3rd Party Data
Advanced Tracking
A Native Ad Environment
100% IAB DAAST Compliant
Easily Accessible
Precisely track ad delivery with
a2x's validated solution using
a 1x1 tracker on audio and a
separate set of trackers on
display.
Audio ads are interruptive and
always audible with one ad
served at a time.
DAAST ensures a standard set
of specifications for audio ad
delivery, execution, and
reporting.
a2x is currently integrated with
AppNexus & The Trade Desk.
For campaign set up, contact your
DSP Account Manager.
Advertisers Leading the Space
* Currently available within AppNexus
Contact Information
For U.S. Sales: (646) 476-9187 | [email protected]
For International Sales or General Inquiries: [email protected]
Specs & Dimensions
Audio Specs: WMA, MP3 or WAV of 15 or 30 seconds in length. The maximum file size is 1MB.
Banner Specs: GIF, JPEG, HTML/Javascript or Rich Media, with any 3rd party ad tags fromapproved ad servers. Develop your Flash
creative to be viewable in Flash version 8 or lower. Use the standard click variable name clickTAG.
Dimensions: The actual dimensions of the ad content must match the dimensions configuredfor the creative.
Language: All creative must have language specified.
Services & Support
Hosting
Host your creative with Triton Digital’s new creative management solution, AdTrek. AdTrek automatically generates a complete
DAAST URL that can be served directly to AppNexus, minimizing the time and complexities in executing audio ad campaigns.
Contact [email protected] to request a AdTrek login.
Reporting
a2x ensures a standard set of specs for audio ad delivery, execution, and reporting.
Support
For support regarding Seat Set Up, QA of Campaign Set Up, Troubleshooting, Tech Support email [email protected].
Additional Resources
For Case Studies and more around Programmatic Best Practices and FAQ, visit:
www.tritondigital.com/resources/a2x/us
Contact Information
For U.S. Sales: (646) 476-9187 | [email protected]
For International Sales or General Inquiries: [email protected]