SAND CASTLE KIT
SAND CASTLE KIT
Del Sol’s NEW and improved
­color-changing Sand Castle Kit
contains everything little architects
need at the beach or the sandbox.
Your customers are guaranteed to
discover magical treasures in the
sun, shade, or sand with this durable
5-piece sand castle kit.
The Sand Castle Kite Kit includes 5
unique castle-building tools. Each
piece changes to a different color
with sunlight, as follows:
• Bucket – Clear to Fuchsia
• Shovel – Clear to Blue
• Rake – Clear to Yellow
• Sand Castle Mold – Clear to Red
• Watering Can – Clear to Purple
WITHOUT SUN
WITH SUN
The new kit comes in smaller
­packaging for more merchandising and storage capabilities, and it’s
easier for your customers to take
home in their luggage.
Shown With Sun
Made in China
SKU
PIECES
98SCKIT
•
•
•
•
•
AVAILABLE NOW!
AUGUST 2012
Bucket – Clear to Fuchsia
Shovel – Clear to Blue
Rake – Clear to Yellow
Sand Castle Mold – Clear to Red
Watering Can – Clear to Purple
. EVERYTHING CHANGES COLOR IN THE SUN!
© Del Sol L.C. 2012 All Rights Reserved.
Suggested Retail Price: $10.00 (new lower retail price)
MOQ
6
2
MERCHANDISING
SAND CASTLE KITS
MINI SUN STATION OPTION
If you have a Mini Sun Station, please follow these
­instructions for merchandising the Sand Castle Kits:
Instructions:
Merchandise these Sand Castle Kits along with Sol Flyers in
your Men’s or Boy’s Section. Start out by gathering all the
hardware needed. You will need five 10” Slatwall Hooks
and two Flat Acrylic Sign Holders.
Start by placing three 10” slatwall hooks evenly across
the slatwall portion of the mini Sun Station. Use one Sand
Castle Kit per hook to get the correct spacing. Then place
two of the Flat Acrylic Sign Holders above and in between
the three Sand Castle Kits. Next use the last two 10” hooks
to merchandise the Sol Flyers at the top, using one Sol Flyer
per hook to get the correct spacing. Finally, fill up your
hooks with merchandise. Note: Only two Sand Castle Kits
will fit on each hook.
Tips: Hooks are easier to move around if you don’t fully
merchandise them until you have the correct spacing.
Fixture Hardware:
10” Black Slatwall Hook
SKU: 93PEG10B
Quantity: 5
Graphics Hardware:
© Del Sol L.C. 2012 All Rights Reserved.
Flat Acrylic Sign Holder
SKU: 93POSSH
Quantity: 2
Adhesive Slatwall Adapter
SKU: 93SWADAPT
Quantity: 2
Graphics:
* Price Sign Generic Card
SKU: 93SIGNIO
Quantity: 2
When ordering, please let your RSD know that you will
need a generic Toy Price Sign Card.
AUGUST 2012
. EVERYTHING CHANGES COLOR IN THE SUN!
3
MERCHANDISING
SAND CASTLE KITS
CENTER MERCHANDISER OPTION
If you have a Center Merchandiser, please follow these
instructions for merchandising the Sand Castle Kits: (If you
don’t have this display and would like to order one, please
refer to the following page for ordering i­nformation.
Contact your Regional Sales Director if you have any
­questions.)
Instructions:
Merchandise these Sand Castle Kits along with Sol Flyers. Start out by gathering all the hardware needed for
one side. You will need eight 10” Chrome Peg Hooks for
Hangrod with Price Signs, three 20” Chrome Rectangular
Hangrods, six 3” Hangrod Brackets for T-Bar and six of the
Hangrod Endcaps.
Merchandise the display as it is shown to the left. Start
at the top and work your way down to the bottom. Using only one Sol Flyer and one Sand Castle Kit per 10” Peg
Hook to get the correct spacing. Once you have the correct
spacing, fill up your hooks with the remaining merchandise. Note: Only two Sand Castle Kits will fit on each hook.
© Del Sol L.C. 2012 All Rights Reserved.
Tips: Hooks are easier to move around if you don’t fully
merchandise them until you have the correct spacing.
AUGUST 2012
. EVERYTHING CHANGES COLOR IN THE SUN!
4
MERCHANDISING
SAND CASTLE KITS
Center Merchandiser Option
ORDERING INFORMATION
Fixture:
Del Sol 4-Way Merchandise Display
SKU: 934WAYDISP
Quantity: 1
Shown left
in rendering
Fixture Hardware:
20” Chrome Rectangular Hangrod
SKU: 93PHR20
Quantity: 6
Hangrod Endcap-Chrome
SKU: 93PHRFEC
Quantity: 12
3” Hangrod Bracket for T-Bar
SKU: 93P3BRACHR
Quantity: 12
10” Chrome Peg Hook for Hangrod with Price Sign
SKU: 93P10HOOKHRPS
Quantity: 16
Graphics Hardware:
9.6” X 6” I/O Price Sign Holder - Center Merchandiser
SKU: 93PSHCM9X6
Quantity: 1
Graphics:
Center Merchandiser Toys Header
SKU: 93SIGNCMTOY
Quantity: 2
© Del Sol L.C. 2012 All Rights Reserved.
Del Sol Logo 12”
SKU: 93SIGNLOGO12
Quantity: 2
Accessory Hook Price Sign (placed inside 10” peg hook to display pricing)
SKU: 93PSACC
Quantity: 50
* Single Sheet Price Stickers (placed on accessory hook
price signs) SKU: 93SIGNIOPS
*When ordering, please contact your RSD to specify
which dollar amount you would like.
AUGUST 2012
Price Stickers Full Set
SKU: 93SIGNIOPSSET
50 sheets (Set $1 to $50)
. EVERYTHING CHANGES COLOR IN THE SUN!
5
MERCHANDISING
SAND CASTLE KITS
SUNSHINE PANEL OPTION
If you have a Sunshine Panel System, please follow these
instructions for merchandising the Sand Castle Kits: (If you
don’t have this panel system, and you’re interested in updating your store, please contact your Regional Sales Director for more information.)
Instructions:
Merchandise these Sand Castle Kits in your Men’s or Boy’s
section along with Sol Flyers and Flip Flops. Start by gathering all the hardware needed. You will need eight 10”
Chrome Peg Hook for Hangrod with Price Signs, three 20”
Chrome Rectangular Hangrods, six 3” Hangrod Brackets for
T-Bar & six of the Hangrod Endcaps.
Merchandise the display as it is shown to the left. Start at
the top and work your way down to the bottom. Using
only 1 Soles Flip Flop, 1 Sol Flyer and 1 Sand Castle Kit per
10” Peg Hook to get the correct spacing. Once you have
the correct spacing, fill up your hooks with the remaining
merchandise. Note: Only two Sand Castle Kits will fit on
each hook.
© Del Sol L.C. 2012 All Rights Reserved.
Tips: Hooks are easier to move around if you don’t fully
merchandise them until you have the correct spacing.
Please see the following page for graphic and hardware
ordering information.
AUGUST 2012
. EVERYTHING CHANGES COLOR IN THE SUN!
6
MERCHANDISING
SAND CASTLE KITS
SUNSHINE PANEL Option
ORDERING INFORMATION
Fixture Hardware:
10” Chrome Peg Hook for Hangrod with Price Sign
SKU: 93P10HOOKHRPS
Quantity: 16
For all other hardware needs, please contact your Regional
Sales Director.
Graphics Hardware:
MX 15” D Sign Holder 30” X 6”
SKU: 93MADSH063015
Quantity: 3
Shown left
in rendering
MX 15” D Sign Holder 30” X 12”
SKU: 93MADSH123015
Quantity: 3
Shown left
in rendering
Graphics:
Accessories Header Graphic 30” X 12”
SKU: 93SIGNACHD30X12
Quantity: 1
Soles Flip Flops Header 30” X 6”
SKU: 93SIGNFFHD30X6
Quantity: 1
Sol Flyer Header 30” X 6”
SKU: 93SIGNSFHD30X6
Quantity: 1
© Del Sol L.C. 2012 All Rights Reserved.
Beach Toys Header 30” X 6”
SKU: 93SIGNBTHD30X6
Quantity: 1
Accessory Hook Price Sign (placed inside 10” peg hook to display pricing)
SKU: 93PSACC
Quantity: 50
Price Stickers Full Set
SKU: 93SIGNIOPSET
50 sheets (Set $1 to $50)
* Single Sheet Price Stickers (placed on accessory hook price
signs) SKU: 93SIGNIOPS
*When ordering, please contact your RSD to specify which
dollar amount you would like.
AUGUST 2012
. EVERYTHING CHANGES COLOR IN THE SUN!
7
SALES TIPS
Sand Castle Kit Sales Training:
Specific Sales Tips:
• Many beach-goers have never built a sand castle (which is a shame!) or haven’t built one since they were children.
Tell them (or remind them) how much fun it is, no matter their age.
• Try to create an emotional need for your customers. You can do this by trying to read and understand their situation.
For example:
1. If a family comes in, talk about how building sand castles is a fun family activity. With five pieces in the kit,
everyone must work together to build their masterpiece. Talk about the fun you’ve had with friends or family
when you built sand castles in the past.
2. If a family comes in and the parents look fatigued because their children are loud and crazy, talk about how
the sand castle kit will keep their kids busy for hours while the parents get some much needed relaxation
time at the beach.
• Watch for signs that a customer is headed to the beach. They may have a beach towel or a cooler, or they may be
wearing only a bathing suit. If you know somebody is going to the beach, suggest the sand castle kit as a fun addition to their beach experience.
• At just $10, it’s a simple and fun “Why not?” purchase that every age will enjoy – from children to college kids to
grandparents.
• The kit comes with five tools:
1. Pail: Castles should be built above the tide line, but you need to build with wet sand. The pail is useful for
carrying wet sand from the water’s edge to your build site.
2. Shovel: Not only does the shovel help dig the wet sand to be carried in the pail, but every great castle
needs a moat.
3. Rake: The rake helps groom the ground around the castle. You can also use the back of the rake to smooth
the walls and the edges of the castle.
4. Sand Castle Mold: Fill this with wet sand and place it on top of a wall or edge to make it look like a real
castle.
5. Watering Can: Dry sand does not stick together, so if your castle dries out it will start to crumble. The watering can is a great way to keep your sand wet enough to build with.
© Del Sol L.C. 2012 All Rights Reserved.
Use these specific one-liners and sales pitches:
• This sand castle kit is what Del Sol is about: Creating fun, joy, smiles, and memories for everyone under the sun.
• It costs less than those hair-braiders, and it’s way more fun.
• Have you ever built a sand castle?
1. If yes: Tell me about it. (Anyone who has ever built a sand castle will have fond memories of relaxing on a
beach and wasting time without a care in the world. Such a happy memory will inspire them to buy the kit,
so they can relive that time.)
2. If no: Oh, wow, you’re missing out! You definitely need to build one. It’s so much fun! And this kit has all the
tools you’ll need to make the coolest castle on the beach. (People who have never built a sand castle may
not know how to build one. Show them the different parts of the kit and explain what they’re used for.)
Up-Sell Opportunities
• The sand castle kit goes great with any kid’s purchases. You should suggest the kit to any customers already purchasing kids’ shirts or toys.
AUGUST 2012
. EVERYTHING CHANGES COLOR IN THE SUN!
8