Ronald Reagan’s A Time For Choosing Speech
by Barry Wright
Essay: Ronald Reagan’s A Time For Choosing Speech
Pages: 10
Rating: 3 stars
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Millions of viewers tuned into the National Broadcasting Company television network for a special broadcast on
the 27th of October. Viewers were anticipating Ronald Reagan’s “A Time for Choosing” speech. Reagan was
acknowledged for his acting in motion pictures and television episodes since 1937, and was now being seen in an
unfamiliar role. Reagan emerged in support of the Republican nominee Barry Goldwater. Barry Morris Goldwater
was a businessman and five-term United States Senator from Arizona and the Republican Party's nominee for
president in the 1964 election. “A Time for Choosing” was effective, because he gave personal examples to capture
the audiences’ attention, and gave humor to a tough subject.
The United States presidential election of 1964 was the 45th quadrennial presidential election. It was held on
Tuesday, November 3, 1964. Democratic candidate and incumbent President Lyndon B. Johnson had come to
office less than a year earlier following the assassination of his predecessor, John F. Kennedy. The Republican
candidate Senator Barry Goldwater of Arizona suffered from a lack of support. Johnson's campaign advocated
social programs and further federal efforts to curb racial segregation, collectively known as the Great Society, and
successfully portrayed Goldwater as being a dangerous extremist. Johnson easily won the Presidency, carrying 44
of the 50 states and the District of Columbia.
In the beginning of his speech, he uses a unique style to communicate his speech. He immediately starts off with a
clear and precise tone, however his assortment of words indicates a consciousness of concern. Reagan’s tone in
this speech is serious and influential. He wants the audience to understand his viewpoints and how he fee...
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