Livestock Science 123 (2009) 16–22 Contents lists available at ScienceDirect Livestock Science j o u r n a l h o m e p a g e : w w w. e l s ev i e r. c o m / l o c a t e / l i v s c i Societal concern related to stocking density, pen size and group size in farm animal production Filiep Vanhonacker a,⁎, Wim Verbeke a, Els Van Poucke b, Stephanie Buijs b, Frank A.M. Tuyttens b a b Department of Agricultural Economics, Ghent University, Coupure links 653, B-9000 Ghent, Belgium Institute for Agricultural and Fisheries Research, Animal Sciences, Animal Husbandry and Welfare, Scheldeweg 68, B-9090 Melle, Belgium a r t i c l e i n f o Article history: Received 28 April 2008 Revised 25 September 2008 Accepted 26 September 2008 Keywords: Animal welfare Citizen Flanders Group size Pen size Stocking density a b s t r a c t Farm animal welfare has become increasingly important and relevant from the societal point of view throughout the livestock production chain, with space allowance for farm animals being one of its most topical and vividly debated sub-matters. Anticipating on the increasing power of the citizens' voice in Western society, this study focuses on societal concerns related to space allowance in Flemish animal production. This paper reports a quantitative analysis of crosssectional surveys conducted among citizens of Flanders during 2000–2002 (n = 521) and during 2006 (n = 459). Compared with other animal welfare aspects, the survey participants perceived stocking densities and pen sizes as very essential for attaining an acceptable level of farm animal welfare. In addition, they evaluated stocking densities and pen sizes in current Flemish animal production as inadequate. Combined these results indicate that societal concern, defined as the difference between perceived importance and evaluative belief, is very high for stocking density and pen size, though less for group size. Societal concern about stocking density was found to be higher among younger people and households without children, while societal concern was not significantly associated with living environment (rural versus urban). Gender (higher concern among women in dataset 2006) and educational (higher concern among higher educated people in dataset 2000–2002) differences were not consistently significant in all datasets. The findings from this study suggest that larger gains in terms of animal welfare image among the public can be realised from providing farm animals with more space relative to reducing animal group size. © 2008 Elsevier B.V. All rights reserved. 1. Introduction Strong intensification in European agricultural production has been realised since the 1950s in response to the food shortage after the World Wars. This development has had a profound impact on West-European agriculture and animal production as maximisation of output and economic profitability became a major driver for agribusiness. The intensification resulted in a radical change of the living conditions of farm animals as the animals were increasingly denied from outdoor ⁎ Corresponding author. Tel.: +32 9 2646204; fax: +32 9 2646246. E-mail address: [email protected] (F. Vanhonacker). 1871-1413/$ – see front matter © 2008 Elsevier B.V. All rights reserved. doi:10.1016/j.livsci.2008.09.023 access and the number of animals per farm was maximised by increasing stocking density. At present, maximisation of output is no longer the only production driver. Qualitative traits become more and more apparent in a society where sustainability and ethical issues have emerged as important themes in food production and consumption debates (Vermeir and Verbeke, 2006). Within the concept of sustainability and agricultural ethics, animal welfare arises next to issues like environmental friendliness, fair trade, landscape management, and a viable and profitable rural livelihood for producers. The importance of farm animal welfare is recognised by all stakeholders in the farm animal production chain including scientists, government, retailers, producers, consumers, and society as a whole (Bracke et al., 2005). This has led to a substantial body of animal welfare related research originating F. Vanhonacker et al. / Livestock Science 123 (2009) 16–22 from varying scopes and resulting in many – often conflicting – definitions of and approaches to welfare. Within these various studies the aspect of space allowance in stables or confinements is an often recurring theme, irrespective of the animal species considered, the science research perspective, or the stakeholder at word. At the institutional level, EU welfare legislation has already introduced some abolitions and/or obligations linked to minimal space allowance for farm animals. At retailers' level, examples of efforts relate to the establishment of quality assurance schemes and labels claiming more attention for animal welfare. Almost invariably, issues relating to space are a cornerstone of such quality assurance schemes. Farmers also increasingly consider space allowance as an important issue in obtaining an acceptable level of farm animal welfare and end product quality (Van Poucke et al., 2006; Bock and van Huik, 2007; Borgen and Skarstad, 2007; Bruckmeier and Prutzer, 2007; Hubbard et al., 2007; KlingEveillard et al., 2007; Menghi, 2007; Vanhonacker et al., 2008a). However farmers face a difficult trade-off between economic interests and animal welfare-related concerns. Specifically, the optimal space allowance per animal from the perspective of animal welfare and health is usually larger than that for maximising farm economic profits. In addition, severe (inter)national competition on animal food product markets pushes farmers to produce at minimal costs. As a result, it is neither self-evident that farmers voluntarily house their animals at a stocking density that is sub-optimal in terms of economic profitability, nor that mandatory systems with lower densities are readily accepted. With regard to the citizen's view related to farm animals' available space, very little research is currently available (e.g. Hall and Sandilands, 2007), in contrast to the vast amount of studies concentrating on individuals' (citizen or consumer) perceptions about farm animal welfare in general (Verbeke and Viaene, 2000; Harper and Henson, 2001; McGlone, 2001; Te Velde et al., 2002; Kanis et al., 2003; Phan-Huy and Fawaz, 2003; Frewer et al., 2005; Heleski et al., 2006; Maria, 2006; Vanhonacker et al., 2008a) and to many studies evaluating the effect of stocking density on welfare from the animal's point of view (Spoolder et al., 1999; Spinu et al., 2003; Zimmerman et al., 2006; Estevez, 2007; Postollec et al., 2008). Despite criticism towards focusing on citizen opinions due to the so-called “citizen–consumer duality”, the proposition of citizens being hypocrite is refuted (Dagevos and Sterrenberg, 2003). Consequently, citizen perceptions cannot simply be ignored despite their often loose relationship with marketplace behaviour, even more so taking into account the trend of reversal of the food chain, which has shifted from a supply orientation to a demand orientation. Focusing on space related issues is topical since the lack of space is one of the issues most frequently brought into charge by animal welfare organisations and subject to a proportionally high share of media coverage. It is also one of the most tangible and visible features of animal production systems, and therefore highly relevant in a society that is largely alienating from agriculture and farm animal production practices. In this study available survey data from Flemish citizens, collected by the researchers during the period 2000–2006, in different waves and with different purposes, are explored in order to gain insights in the societal concern and perception of space allowance as an animal welfare issue. First, we 17 explore to what extent people associate space allowance with animal welfare and to what extent they consider it a problem or not in current Flemish livestock production. Second, since citizens cannot be considered one homogenous group regarding their concern towards animal welfare (Vanhonacker et al., 2007), significant differences between socio-demographic citizen groups will be assessed within each dataset. Finally, starting from the theoretical assumption that the perception related to pen size and group size contribute to the perception of stocking density, we examine to what extent pen size or group size perceptions weigh more heavily in people's formation of beliefs relating to stocking density. 2. Material and methods 2.1. Sample and procedure Cross-sectional data were collected through a series of surveys using self-administered questionnaires in Flanders in four different years (2000, 2001, 2002 and 2006). In 2000, 2001 and 2002 (dataset 1) the overall goal of the surveys was to obtain insights in the self-reported impact of farm animal welfare issues on meat consumption decisions. Identical questionnaires were used and respondents' recruitment was focused on the selection of the person responsible for food purchasing in the household, with age as the single quota control variable. The study in 2006 (dataset 2) was constructed independently of the former studies and aimed at picturing the societal interpretation of farm animal welfare as a multi-dimensional concept (Vanhonacker et al., 2008b). The sampling strategy aimed at surveying a sample of respondents that is representative for the Flemish population in terms of gender, age, living environment (rural versus urban) and region. Methodological details of the 2006 study are provided in Vanhonacker et al. (2008a). A total net response of n = 980 respondents was obtained with respectively n = 179, n = 185, n = 157 and n = 459 respondents in the consecutive years (Table 1). Owing to the different study objectives, a significantly different between-sample gender composition was found (χ2 = 10.7; p = 0.001). In dataset 1, respondents were responsible for food purchasing, which is clearly reflected in the gender distribution (female majority), while a representative fifty–fifty gender distribution was obtained in dataset 2. The mean age and the share of urban respondents corresponded reasonably well with the population census data (mean age: 40.2years; 35% living in urban areas (NIS, 2003)) Table 1 Socio-demographic characteristics of the four samples. Dataset 1 2001 Dataset 2 Year 2000 Sample size n = 179 n = 185 n = 157 n = 521 n = 459 Females (%) Age (mean, years) Urban residents (%) Household with children (%) Education beyond age of 18 years (%) 59.2 37.3 36.3 48.6 49.8 60.5 40.6 51.4 63.9 64.0 2002 66.9 37.4 34.4 48.8 52.8 Total 62.2 38.5 41.1 54.1 55.8 2006 51.5 37.8 38.9 48.9 68.7 18 F. Vanhonacker et al. / Livestock Science 123 (2009) 16–22 and did not differ significantly between both datasets (t = 0.78; p = 0.438 and χ2 = 0.55; p = 0.459, respectively). The proportion of households with children was somewhat higher in dataset 1 as compared to dataset 2 (χ2 = 4.46; p = 0.035), though more closely matching the population composition of about 60%. Finally, education level was higher in dataset 2 than in dataset 1 (χ2 = 12.38; p b 0.001) and biased towards higher education. 2.2. Dependent variables The surveys probed for the respondents' perceived importance and evaluative belief concerning the aspect of stocking density (number of animals housed per m2, i.e. the concept of space allowance) as well as of its two components – pen size (in both datasets) and group size (only in dataset 2) – relative to a list of other aspects related to the concept of farm animal welfare. Both measures reflect citizens' perceptions or beliefs, without linking to potential marketplace behaviour as consumer. Perceived importance refers to individual's perception of the relative importance or relevance of these aspects for the realisation of an acceptable level of farm animal welfare. In dataset 1, perceived importance was measured as: “According to your personal opinion, to what extent do the following acts or factors have to do with animal welfare”, and was probed on a five point Likert-scale, ranging from “has nothing to do with animal welfare” (score of 1), to “has a lot to do with animal welfare” (score of 5). In dataset 2, the equivalent question was formulated as: “According to your personal opinion, how important is this factor or act in obtaining an acceptable level of farm animal welfare”, again probed on a five point Likert-scale but now ranging from “totally unimportant” (score of 1) to “very important” (score of 5). The difference in phrasing between both datasets possibly induces bias, which imposes limits on the comparability. However, the assumption is that the between-dataset response style for this measure is systematic, hence not preventing the comparison of the ranking of the aspects under consideration. Evaluative belief refers to a “good–bad judgment” (Zajonc, 1980) or to an evaluative opinion about what a specific issue is or ought to be, more specifically animal welfare related aspects in the present study. Evaluative belief was measured in dataset 1 as: “To what extent do you think the following acts or factors influence the welfare of the animals in current Flemish animal production?”, probed on a five point Likertscale, ranging from “has a very negative impact on animal welfare” (score is 1) to “has a very positive impact on animal welfare” (score is 5). In dataset 2, this question was formulated as: “What is your personal evaluation about this factor or act: to what extent do you think this factor or act is a problem for the welfare of animals in current Flemish animal production?”, also probed on a five point Likert-scale, ranging from “is a big problem” (score is 1), to “is no problem at all” (score is 5). In this case, the different phrasings include a clear difference in connotation. In dataset 1, we asked the respondent to make an overall judgment about the actual state (hence relating rather to an overall image), while in dataset 2, we asked for the respondent's personal evaluation or personal image. Hence, comparison of mean values and magnitude between both datasets should be handled very carefully. Since the perceived importance and the evaluative belief scores were probed for in adjacent positions (physically in the questionnaire) and scored on the same type of scale (five point Likert scale), the difference between both scores was calculated and used as a proxy of the degree to which the aspect is evoking concern among individuals. ‘Concern’ refers on one hand to ‘something that is of interest or importance to a person’ and on the other hand associates with ‘anxiety or worry’ (source: http://www.thefreedictionary. com/concern). The former association is covered by a positive relationship with the perceived importance measure, the latter by an inverse relationship with the evaluative belief measurement. High perceived importance combined with low (or negative) evaluative belief (positive difference score) correspond with a high concern (Fig. 1). Aspects with such a positive difference score are subject to a strong perceived potential improvement, which is perceived as badly needed. Aspects for which a small and/or negative difference score is obtained can have several meanings. First, the aspect can have a high score on both measurements, i.e. they are both perceived as very important and evaluated as good. Such aspects have the potential to contribute substantially to the positive image of farm animal welfare but should be preserved from negative news seen their high perceived importance (positive attention point). Second, if an aspect has a low perceived importance score and a good judgment, it evokes “no particular concern”. Third, aspects that receive a low perceived importance and a negative evaluation only have a low potential for contributing to the improvement of citizens' perception of farm animal welfare (not an issue). Stocking density and pen size (dataset 1 and dataset 2) or group size (dataset 2) were included among a list of other relevant aspects with respect to farm animal welfare for which the respondents' perceived importance and evaluative belief are assessed. In dataset 1, the list was composed of 23 aspects that were selected based on literature review (Table 2). In 2006, a more elaborated list of in total 72 aspects was used based on four focus group discussions with citizens and a profound literature review. The latter list is considered as being fairly exhaustive with respect to the societal interpretation of farm animal welfare Fig. 1. Conceptualisation of concern as a combination of perceived importance (PI) and evaluative belief (EB). F. Vanhonacker et al. / Livestock Science 123 (2009) 16–22 Table 2 Perceived importance, evaluative belief, and concern scores for 23 animal welfare aspects in dataset 1 (n = 521); mean (standard deviation) on 5-point scale; aspects are ranked according to their (descending) concern score. Transport Loading/unloading Stocking density Pen size Growth promoters Stunning Slaughter Medication Feed ad libitum Breeding Outdoor access Hygiene in barn Barn climate Feed composition Litter Group housing Lairage before slaughter Ventilation Flooring type Atmospheric humidity Temperature of surroundings Artificial insemination Selection Perceived importance Evaluative belief Concern 4.15 (0.85) 4.16 (0.84) 4.44 (0.72) 4.47 (0.69) 3.48 (1.35) 4.13 (0.93) 4.12 (0.99) 3.79 (1.03) 3.49 (1.14) 3.70 (1.14) 4.38 (0.74) 4.47 (0.67) 4.20 (0.76) 4.08 (0.89) 4.11 (0.77) 4.00 (0.85) 3.61 (1.11) 4.16 (0.73) 3.93 (0.90) 4.01 (0.79) 4.06 (0.81) 2.82 (1.19) 2.84 (1.17) 3.20 (1.34) 3.27 (1.34) 2.36 (1.11) 3.13 (1.14) 3.11 (1.15) 2.78 (1.11) 2.59 (1.05) 2.83 (1.04) 3.53 (1.29) 3.67 (1.14) 3.47 (1.03) 3.40 (1.13) 3.43 (1.02) 3.32 (1.07) 2.95 (0.99) 3.54 (1.00) 3.31 (0.99) 3.45 (0.94) 3.52 (0.94) 1.33 (1.49) 1.32 (1.44) 1.24 (1.53) 1.19 (1.50) 1.11 (1.70) 1.00 (1.50) 1.00 (1.52) 1.00 (1.45) 0.90 (1.46) 0.88 (1.51) 0.86 (1.44) 0.81 (1.25) 0.73 (1.22) 0.69 (1.38) 0.67 (1.19) 0.67 (1.31) 0.64 (1.48) 0.62 (1.15) 0.61 (1.21) 0.56 (1.08) 0.55 (1.13) 2.98 (1.17) 2.99 (1.09) 2.85 (0.86) 2.96 (0.84) 0.14 (1.46) 0.05 (1.35) (Table 3) (Van Poucke et al., 2006; Vanhonacker et al., 2008b). 2.3. Statistical analyses Data were analysed using SPSS 15.0. Bivariate analyses through comparison of mean scores, i.e. independent samples t-tests and ANOVA F-tests with Bonferroni and Dunnett's T3 post-hoc comparison of mean scores, were used to assess association between the interval scaled space related aspects on one hand and the categorical scaled socio-demographic characteristics on the other hand. Stepwise linear regression analysis was used to assess which of the components of stocking density (i.e. pen size or group size) most strongly influences citizen perceptions of stocking density. 3. Results 3.1. Relative importance of stocking density, pen size and group size In dataset 1, pen size and stocking density were attributed the second and third highest perceived importance score among the 23 aspects, only headed by hygiene in the barn (Table 2). The aspects pen size and stocking density were ranked 11th and 12th respectively, in terms of evaluative belief. When ranking all 23 aspects from highest to lowest concern (i.e. perceived importance score minus evaluative belief score), stocking density and pen size ranked third and fourth (Table 2). The highest concern was expressed for the transport of animals and the (un)loading of animals. In dataset 2, in particular stocking density's perceived importance was very high (ranking 7th on 72 aspects), 19 and also pen size ranked relatively high (14th). Group size, however, ranked only 58th. The top aspects were related to the availability of feed and water, the relationship between the farmer and his animals, animal health, and pain and stress related aspects (for more details, see: Vanhonacker et al., 2008a). Most importantly, stocking density was attributed the lowest mean evaluative belief score (i.e. perceived as the most problematic aspect in relation to farm animal welfare) of all 72 aspects, while pen size also scored as highly “problematic” (6th). Group size was ranked in the middle (41th) (Table 3). Of all aspects, stocking density received the highest concern; pen size also ranked very high (4th), while group size ranked 55th. 3.2. Influence of socio-demographic characteristics In order to account for differences in question phrasing and scale use between both datasets, the results of the two datasets for the aspect ‘stocking density’ will be discussed separately (Table 4). In dataset 1, no significant effect of gender on concern towards stocking density was found, despite a more negative evaluative belief among males. In contrast, in dataset 2, a highly significant effect of gender was found, with a higher concern among women. Women reported both a higher perceived importance and a more negative evaluative belief. Concerning age, a significant effect on concern was found in both datasets. In dataset 1, the concern decreased from the youngest to the oldest age category. In dataset 2, concern scores differed between the youngest two categories and the oldest two categories. This difference was based on a more negative evaluation among the younger group, while no significant difference in perceived importance score was found. This age-effect was also reflected in the ranking of stocking density relative to the other welfare related aspects in dataset 2 (results not shown). Stocking density was ascribed the highest level of concern among the first three age groups, while it only ranked seventh in the oldest group. Living environment did not associate significantly with levels of concern about stocking density. Both datasets revealed a higher level of concern among households without children. In dataset 1, the association was resulting from a more negative evaluative belief, while in dataset 2, households without children both perceived stocking density more important as well as evaluated it as more problematic compared to households with children. Finally, dataset 1 revealed a significant higher concern among higher educated people, while no association with education was detected in dataset 2. 3.3. Relationship between perceptions of stocking density, pen size and group size By definition and mathematically, stocking density is determined by the number of animals per unit surface area. In the questionnaire, perceptions related to stocking density are measured directly, while perception related to group size (number of animals) and pen size (surface area) can be assumed indirect measurements. In this case, a relevant question to address is to what extent the citizens' perception about stocking density is determined by their respective perceptions relating to pen size and group size. Using 20 F. Vanhonacker et al. / Livestock Science 123 (2009) 16–22 Table 3 Perceived importance (PerImp), evaluative belief (EvalBel) and concern (Concern) scores of the 72 animal welfare aspects listed in dataset 2 (n = 459); mean (standard deviation) on 5-point scale; aspect are ranked according to their (descending) concern score. Stocking density Stress Slaughter without pain or stress Pen size Pain by human intervention Handling of animals Natural growth rate Thirst during transport Space during transport Air quality Duration of transport Outdoor access Natural behavior Disease Daylight Natural environment Skilled animal handlers Fear Respect for animals Procedure of (un)loading Body care Transport of living animals Shockproof and calm transport Explorative behavior Hygiene in the barn Comfort Stunning Availability of water Ability to rest Natural feed Pain by conspecifics Balanced feed Curative medication Climate during transport Social behavior Freshness of feed PerImp EvalBel Concern 4.28 (0.74) 4.15 (0.86) 4.30 (0.86) 4.16 (0.75) 4.23 (0.87) 4.07 (0.84) 4.04 (0.90) 4.10 (0.89) 3.97 (0.86) 4.16 (0.73) 4.03 (0.86) 4.02 (0.96) 4.00 (0.88) 4.37 (0.71) 4.08 (0.85) 3.88 (0.96) 4.29 (0.70) 4.04 (0.85) 4.39 (0.71) 3.97 (0.80) 3.89 (0.97) 3.93 (0.89) 3.90 (0.86) 3.86 (0.92) 4.29 (0.68) 3.99 (0.93) 4.01 (1.08) 4.56 (0.62) 4.05 (0.75) 3.88 (1.01) 3.96 (0.79) 4.17 (0.71) 4.23 (0.66) 3.81 (0.88) 3.84 (0.90) 4.24 (0.73) 2.11 (1.03) 2.22 (0.99) 2.36 (1.09) 2.29 (1.07) 2.43 (1.04) 2.28 (0.99) 2.29 (1.09) 2.37 (0.96) 2.24 (1.01) 2.52 (0.94) 2.46 (1.03) 2.46 (1.08) 2.45 (1.05) 2.82 (1.03) 2.54 (1.01) 2.38 (1.08) 2.79 (1.03) 2.55 (0.97) 2.92 (1.09) 2.51 (0.99) 2.43 (1.06) 2.47 (1.03) 2.44 (1.00) 2.43 (1.05) 2.91 (0.98) 2.63 (1.01) 2.66 (1.10) 3.27 (1.02) 2.77 (1.00) 2.61 (1.07) 2.69 (0.94) 2.92 (1.06) 2.98 (1.00) 2.58 (1.02) 2.62 (1.02) 3.03 (1.01) 2.17 (1.58) 1.93 (1.57) 1.94 (1.66) 1.88 (1.61) 1.81 (1.56) 1.78 (1.63) 1.75 (1.75) 1.73 (1.59) 1.73 (1.69) 1.64 (1.40) 1.57 (1.70) 1.56 (1.80) 1.55 (1.71) 1.55 (1.36) 1.54 (1.61) 1.50 (1.81) 1.50 (1.40) 1.49 (1.53) 1.48 (1.44) 1.46 (1.57) 1.46 (1.80) 1.46 (1.69) 1.46 (1.66) 1.44 (1.78) 1.38 (1.30) 1.36 (1.47) 1.35 (1.90) 1.29 (1.25) 1.28 (1.50) 1.27 (1.83) 1.27 (1.47) 1.26 (1.45) 1.25 (1.27) 1.24 (1.69) 1.22 (1.71) 1.21 (1.37) dataset 2, which includes the necessary information on each of the three aspects, three regression analyses were performed with perceived importance (PerImp), evaluative Mortality Attention for animals Natural birth Maternal behavior Variation in feed Shelter Frustration Number of transports Growth hormones Lairage time Boredom Having fun Sexual behavior Hunger during transport Light regime Foraging behavior Availability of feed Group housing Play behavior Design of slaughterhouse Group size Functional areas in barn Life span Flooring type Barn temperature Frequency of visual inspection Farmer-animal bond Mixture of groups during t/s Size of livestock herd on farm Preventive medication Taste of feed Stable groups Genetic selection Feed on fixed moments Distraction material Technical noise PerImp EvalBel Concern 4.04 (0.91) 4.25 (0.74) 3.81 (1.00) 3.80 (0.96) 3.90 (0.89) 3.94 (0.90) 3.66 (0.96) 3.79 (0.93) 3.26 (1.55) 3.72 (0.97) 3.50 (1.02) 3.67 (1.04) 3.72 (0.94) 3.66 (0.99) 3.74 (0.88) 3.64 (1.00) 4.23 (0.68) 3.71 (0.85) 3.58 (1.03) 3.61 (0.96) 3.63 (0.94) 3.53 (0.97) 3.64 (1.02) 3.67 (0.89) 3.84 (0.82) 3.68 (0.86) 3.59 (1.05) 3.38 (1.09) 3.40 (1.11) 3.36 (1.08) 3.59 (0.90) 3.43 (0.90) 3.30 (1.13) 3.69 (0.89) 3.14 (1.06) 3.22 (0.97) 2.86 (0.94) 3.08 (1.02) 2.66 (1.08) 2.66 (1.03) 2.75 (1.03) 2.82 (0.99) 2.57 (1.02) 2.71 (1.04) 2.18 (1.16) 2.68 (0.98) 2.47 (1.05) 2.66 (1.04) 2.72 (0.97) 2.67 (0.94) 2.77 (0.97) 2.66 (1.03) 3.28 (0.97) 2.77 (0.99) 2.66 (1.06) 2.70 (0.98) 2.72 (1.01) 2.67 (1.01) 2.83 (1.05) 2.91 (0.98) 3.10 (0.93) 3.07 (0.92) 2.97 (1.01) 2.77 (1.00) 2.80 (1.09) 2.85 (1.04) 3.11 (0.93) 3.00 (0.88) 2.92 (1.04) 3.34 (0.94) 2.82 (1.08) 2.91 (0.96) 1.18 (1.50) 1.17 (1.35) 1.16 (1.77) 1.14 (1.74) 1.14 (1.63) 1.12 (1.64) 1.09 (1.73) 1.08 (1.73) 1.07 (2.08) 1.04 (1.68) 1.03 (1.85) 1.01 (1.88) 1.00 (1.65) 1.00 (1.74) 0.97 (1.57) 0.97 (1.74) 0.95 (1.31) 0.94 (1.58) 0.93 (1.88) 0.91 (1.70) 0.91 (1.72) 0.87 (1.68) 0.81 (1.79) 0.77 (1.63) 0.75 (1.41) 0.62 (1.45) 0.62 (1.67) 0.61 (1.84) 0.60 (1.97) 0.51 (1.55) 0.48 (1.56) 0.42 (1.49) 0.38 (1.71) 0.35 (1.47) 0.33 (1.94) 0.31 (1.72) belief (EvalBel) and citizen concern (Concern) towards stocking density, respectively, as the dependent variable and perceived importance, evaluative belief and citizen Table 4 Influence of socio-demographic characteristics on the perceived importance, the evaluative belief and the concern towards stocking density; mean scores on 5-point scales. Dataset 1 (n = 521) PerImp Gender Age Living environment Presence of children Education Male Female 18–24 25–39 40–54 55+ Urban Rural Yes No Till 18 Beyond 18 4.41 4.46 4.54b 4.35a,b 4.49b 4.19a 4.59 ⁎⁎⁎ 4.33 ⁎⁎⁎ 4.45 4.50 4.34 ⁎ 4.53 ⁎ EvalBel 3.01 ⁎⁎ 3.32 ⁎⁎ 2.86a 3.03a,b 3.48b 3.46b 3.18 3.20 3.48 ⁎⁎⁎ 2.88 ⁎⁎⁎ 3.32 ⁎⁎ 3.09 ⁎⁎ Dataset 2 (n = 459) Concern PerImp EvalBel Concern 1.40 ⁎ 1.15 ⁎ 1.68c 1.32b,c 1.01a,b 0.73a 1.40 ⁎ 1.13 ⁎ 0.97 ⁎⁎⁎ 1.62 ⁎⁎⁎ 1.03 ⁎⁎ 1.43 ⁎⁎ 4.13 ⁎⁎⁎ 4.43 ⁎⁎⁎ 4.40a 4.33a 4.16a 4.22a 4.25 4.30 4.13 ⁎⁎⁎ 4.42 ⁎⁎⁎ 2.26 ⁎⁎⁎ 1.95 ⁎⁎⁎ 2.00a,b 1.87a 2.31b,c 2.41c 2.04 2.15 2.37 ⁎⁎⁎ 1.86 ⁎⁎⁎ 1.86 ⁎⁎⁎ 2.48 ⁎⁎⁎ 2.40a,b 2.46b 1.85a 1.81a 2.22 2.14 1.76 ⁎⁎⁎ 2.56 ⁎⁎⁎ 4.29 4.28 2.14 2.09 2.14 2.19 Different letters (a-b-c-d) indicate significantly different scores on five-point scales using ANOVA and Scheffe post hoc test. ⁎ 0.05 b p b 0.1. ⁎⁎ 0.001 b p b 0.05. ⁎⁎⁎ p b 0.001. F. Vanhonacker et al. / Livestock Science 123 (2009) 16–22 Table 5 Regression analysis with stocking density as dependent variable and pen size and group size as explanatory variables; dataset 2 (n = 459). Perceived importance Evaluative belief Concern Constant Pen size Group size Constant Pen size Group size Constant Pen size Group size b SE 1.717 0.473 0.163 0.135 0.553 0.260 0.856 0.603 0.202 0.160 0.041 0.033 0.092 0.037 0.039 0.073 0.037 0.034 β R2adj 0.363 0.481 0.207 0.575 0.575 0.257 0.591 0.617 0.220 concern of both pen size and group size, respectively as independent variables: PerImpðstocking densityÞ = a + b1 PerImpðpen sizeÞ + b2 PerImpðgroup sizeÞ EvalBelðstocking densityÞ = a + b1 EvalBelðpen sizeÞ + b2 EvalBelðgroup sizeÞ Concernðstocking densityÞ = a + b1 Concernðpen sizeÞ + b2 Concernðgroup sizeÞ For all three models, a consistent picture of effects and effect sizes was found (Table 5). Both pen size and group size were confirmed to be significant as explanatory variables of perceptions of stocking density (p b 0.05) and a satisfactory goodness-of-fit was obtained for each of the regression equations. Higher standardised regression coefficients were found for pen size as compared to group size, indicating a stronger effect of perceived pen size, relative to group size, on public opinions about stocking density. 4. Discussion and conclusion The data used for this study was based on surveys that differed considerably in the construction of the questionnaire, in question wording and in the characteristics of the samples. As a consequence, the aim of the discussion is not primarily to compare results between the two datasets and the respective time periods. Instead, we aimed to find out whether certain trends and effects were robust in the sense that they were apparent in both datasets despite the differences in methodology, sample and timing. Trends that could be detected in one dataset only could indicate either that the trend is less robust, that a real shift in opinion took place during the first and last survey, or that the trend could not be statistically proven in the other dataset due to inadequate set-up or statistical power for that particular aspect. Indeed, the reasons for between dataset differences cannot be discerned with certainty as it cannot be verified whether the observed difference is a reflection of real evolutions in the societal perception and/or consciousness of the issue at stake, or rather due to differences in question wording or sample composition or due to social phenomena, like for instance media coverage related to animal welfare. In both datasets, the application of appropriate standards regarding stocking density and pen size were perceived as fundamental requirements for an acceptable level of farm animal welfare. Group size however, though attributed a positive importance score, was not perceived as a top priority in attaining positive animal welfare. Regarding the aspects' evaluative beliefs, stocking density was identified as the most problematic aspect in relation with animal welfare in Flemish animal production in dataset 2. Also pen size was ranked among the 21 most problematic ones, while fewer problems were perceived with respect to group size. In dataset 1 these aspects were not perceived as the ones having the most negative influence on the welfare of the animals in Flemish animal production. Combining the perceived importance and evaluative belief score yielded a measure for ‘concern’. As a common – and therefore robust – conclusion, we found that the societal concern of both stocking density and pen size is imperative within the full picture of farm animal welfare. In comparison with other animal welfare related aspects, both stocking density and pen size rank high in terms of perceived importance and receive relatively low evaluative belief scores. Both aspects are herewith clearly positioned in the upper left “high concern” quadrant of Fig. 1. The perceived importance for group size is considerably lower as compared to stocking density and pen size, and citizen judgments are milder towards this aspect. Regarding the socio-demographic influencing factors, some consistent results were found indicating that younger people and households without children are the higher concerned citizen groups as concerns stocking density in present animal production. Another consistent picture pertains to the impact of living environment, which did not associate significantly with the concern of Flemish citizens regarding stocking density. Finally, a higher concern among women and higher educated people in one of the datasets was neither confirmed nor disconfirmed in the other dataset. In literature, no specific data is available concerning the association of socio-demographic characteristics with citizen concerns about the issue of stocking density or space allowance in particular. Though several studies have investigated associations between socio-demographics and concern towards animal welfare in general. Our findings corroborate with regard to a higher concern among younger people (Boogaard et al., 2006; Harper and Henson, 2001; Kendall et al., 2006; Maria, 2006) and households without children (Kendall et al., 2006). The higher concern among households without children could be attributed to families with children prioritising health and safety above production-related attributes like animal welfare. In contrast with Boogaard et al. (2006) and Kendall et al. (2006), our data did not confirm a significant effect of living environment. The role of gender (Harper and Makatouni, 2002; Boogaard et al., 2006; Maria, 2006) and education level (Harper and Makatouni, 2002; Boogaard et al., 2006; Kendall et al., 2006) were only partly confirmed. Given the very strong gender effect in the second dataset, the non significant impact in the first dataset is expected to be largely due to methodological issues. Specifically, samples were restricted to people responsible for food purchasing in dataset 1, whereas this selection criterion was not used for the sample in the second dataset. This suggests that concern related to stocking density is more apparent among females in their role as a citizen than in their role as food shopper. The non-significance of living environment can probably be ascribed to the self-administered and subjective interpretation of the measurement scale. It only allowed the respondent to indicate whether he/she lived in either a city or in the countryside without further specification. Our findings related to the role of education may be attributed to the composition of our samples, in which only a small share of respondents had a low level of education (less than secondary school). Indications of a different degree of concern between 22 F. Vanhonacker et al. / Livestock Science 123 (2009) 16–22 different socio-demographic groups in society are very valuable since it gives insight into which citizen groups efforts should be addressed to alleviate public concern and improve perceptions regarding the welfare of farm animals, particularly regarding stocking density. Finally, it is also important to anticipate on the best way to communicate, in order to most effectively build favourable public perception and livestock farming image. The perception of stocking density appeared to be most strongly dependent on the perception of pen size. This indicates that especially the perception of spatial aspects (such as ideas, images or expectations about the available space, the pen size or cage size) is of importance in public perception and citizen concern regarding stocking density, rather than the perception of group size (i.e. the number of animals housed together). These findings corroborate with insights obtained during the focus group discussions preceding the 2006 study (Vanhonacker et al., 2008b). When the discussion was concentrated on spatial aspects in relation to animal welfare, the focus group participants rarely related an excessive stocking density to a too high number of animals, but almost invariably to a too limited space availability. In addition, group size seemed not to be perceived as a negative factor only, in the sense that both a too high and a too small number of animals were indicated as potentially detrimental for animal welfare. The focus group participants also remarked that for a good animal welfare, animals should not be housed individually (referring to sows; leaving calves with the cows; images from herds in nature). Consequently it could be expected that changing animal group sizes and associated communication will contribute less to building a more positive perception about stocking density compared to an increase of pen size. These findings also indicate that communication efforts that focus on enlarged pen size stand a better chance of being effective when the aim is to realise a more positive public perception about stocking density and higher societal acceptance of farm animal production practices. 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