volume fourteen
stories trends recipes
modern burger
14
BBQ Bonanza
favorite ready-made KRAFT barbecue sauce, add an ingredient or two
to make it your own, then dab it on a burger that customers won’t be
able to find anywhere else.
“BurgerBusiness.com predicts that the burger sauce to
watch in 2011 is barbecue/steak sauce.”1
“Restaurants are increasingly using signature barbecue
sauces to set their burgers apart.”2
Barbecue is nothing new. But by adding your own ingredients to
ready-made barbecue sauce, you can give your BBQ burgers a fresh,
signature spin.
Thanks in part to signature sauces, barbecue burgers are predicted
to spike in popularity this year. And you don’t need a smoker to take
advantage of it; for specialty burgers, “barbecue” often refers to the
style of sauce used, not to the prep method.2 Just open up a jug of your
What else is hot in 2011? Sauce flavors that are distinctly American,1
as well as branded burger condiments.2 With all this in mind, A.1.
Thick & Hearty Burger Sauce is the perfect ingredient to add into your
barbecue sauce blend. Try it in the recipe below, and get in on the
barbecue boom.
1 BurgerBusiness, “Stuffed and Other Burger Trends for 2011,” http://www.burgerbusiness.com/?p=6024
2 Technomic, Inc., 2009, The Burger Consumer Trend Report
3 Mintel Menu Insights, “Getting Saucy,” July 2010 Report
Get more on-trend recipes featuring flavorful
A.1. Thick & Hearty at kraftfoodservice.com
Barbecue Glazed Char-Burger
with Tangy Coleslaw
24 servings, 3 mini burgers each
Ingredients
Sauce
KRAFT Original Barbecue Sauce . . . . . . . . . . . .
A.1. Thick & Hearty Burger Sauce . . . . . . . . . . .
Dry Rub
Paprika. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ground cumin. . . . . . . . . . . . . . . . . . . . . . . . . .
Garlic powder. . . . . . . . . . . . . . . . . . . . . . . . . .
Brown sugar, packed. . . . . . . . . . . . . . . . . . . . .
Salt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Black pepper. . . . . . . . . . . . . . . . . . . . . . . . . . .
Coleslaw
Green cabbage, finely shredded. . . . . . . . . . . . .
Red cabbage, finely shredded . . . . . . . . . . . . . .
Fennel, shaved . . . . . . . . . . . . . . . . . . . . . . . . .
Red onion, minced. . . . . . . . . . . . . . . . . . . . . . .
Carrots, shredded. . . . . . . . . . . . . . . . . . . . . . .
KRAFT Slaw Dressing . . . . . . . . . . . . . . . . . . . .
Cider vinegar. . . . . . . . . . . . . . . . . . . . . . . . . . .
Caraway seed. . . . . . . . . . . . . . . . . . . . . . . . . .
Burgers
Kaiser roll, split. . . . . . . . . . . . . . . . . . . . . . . . .
Unsalted butter, melted . . . . . . . . . . . . . . . . . . .
Beef patties (80/20), 8 oz. each. . . . . . . . . . . . .
Sliced dill pickle. . . . . . . . . . . . . . . . . . . . . . . . .
Crispy onion straws. . . . . . . . . . . . . . . . . . . . . .
Measure
4 lb. + 8 oz. (2 quarts)
1 lb. + 14 oz. (1 quart)
3 oz. (3/4 cup)
1 oz. (1/4 cup)
1 oz. (1/4 cup)
1 oz. (1/4 cup)
2 Tbsp.
1 Tbsp.
1 lb. + 8 oz. (1-1/2 quarts)
6 oz. (2-1/4 cups)
6 oz. (2-1/4 cups)
3 oz. (3/4 cup)
3 oz. (3/4 cup)
6 oz. (3/4 cup)
4 fl. oz. (1/2 cup)
1 Tbsp.
24 each
12 oz. (1-1/2 cups)
12 lb. (24 each)
1 lb. + 2 oz. (144 slices)
1-1/2 quarts
Preparation
Sauce: COOK burger sauce and barbecue sauce in saucepan until heated through, stirring occasionally. Hold over
low heat. Dry Rub: MIX all ingredients. Coleslaw: COMBINE ingredients. Refrigerate until ready to use. Burgers: For
each serving, BRUSH cut sides of 1 roll with 2 Tbsp. butter; toast lightly on griddle. RUB about 1 Tbsp. Dry Rub over
each beef patty; cook on medium-high heat 6 min. on each side or to medium (160°F) or desired doneness. BRUSH
all sides of cooked patty with Sauce; place under salamander on sizzle plate for 30 to 60 seconds or until sauce is
caramelized. COVER bottom half of roll with 2 oz. (1/2 cup) Coleslaw, about 6 pickle slices, burger, 1/4 cup onion
straws and top of roll. Serving Suggestion: Serve with fresh fried potato chips.
To create customizable merchandising
for this burger, visit kraftpos.com*
Suggested description when menuing:
A seasoned all-beef patty slathered with a custom blend of barbecue sauce
and A.1. Thick & Hearty Burger Sauce. Served on a Kaiser roll with tangy
coleslaw and onion straws.
* You must be a KraftWorks member to access merchandising materials: To sign up, visit www.kraftpos.com
For more information on
how to make burgers work
harder for you, contact
your Kraft Foodservice
Sales Representative.
Foodservice