APA State Leadership Conference 2016
Sponsorship Proposal
Sponsorship Purpose
Solicit sponsorship to offset the costs of providing meeting room wireless internet connectivity, continuing education
technology, and a portion of the food and beverage expenses incurred during the three programmatic days of the American
Psychological Association (APA) and the American Psychological Association Practice Organization (APAPO) State
Leadership Conference to be held in Washington, DC, February 27 - March 1, 2016 at the Grand Hyatt Washington Hotel,
1000 H St. NW, Washington, DC 20001. Moreover, the sponsorship program will serve as a way to connect APA’s state,
territorial, and provincial affiliate leaders to enterprises and vendors that effectively demonstrate an applicability in the
area of behavioral and mental health through their products and services.
About the APA | APAPO State Leadership Conference
The State Leadership Conference (SLC) is the annual advocacy training conference for leaders in professional psychology
practice. The conference brings together psychologists from the states, U.S. territories and Canada, along with APA
governance and divisions, to advocate for issues important to practicing psychologists. The conference also fosters
leadership and effective governance strategies for participating associations. Past conferences have brought together
nearly 500 psychologists and association professionals. The conference culminates in a day of advocacy on Capitol Hill. Past
Hill visits have brought psychologists face-to-face with legislators to increase the public’s access to psychological services —
for example, in achieving true mental health parity and advocating for meaningful health care reform. More information
about the State Leadership Conference can be found at www.apapracticecentral.org/advocacy/state/leadership.
2016 Conference Theme
The 33rd Annual State Leadership Conference theme is “Expanding the Practice Spectrum.”
The 2016 theme will focus on the skills and advocacy needed to support the entire spectrum of traditional and alternative
practice models. Whether working in a traditional private practice, under a management services organization, or as part
of an integrated hospital-based system, psychologists will continue to evolve their practices to meet technological,
economic, and regulatory challenges.
Sponsorship Levels
$25,000+ Platinum Sponsorship (see page 2)
$7,500
Gold Sponsorship (see pages 3 & 4)
$5,000
Silver Sponsorship (see pages 3 & 4)
$2,500
Bronze Sponsorship (see pages 3 & 4)
New Sponsorship Offering for SLC 2016:
$4,000
Continuing Education Technology Sponsorship (see page 5)
Deadlines and Specifications
Pre-conference sponsor exposure will be greatest for those that make an early commitment.
Final deadline to commit is Wednesday, December 30, 2015, 5:00pm EDT.
SLC Legacy Sponsor
In the thirty-two year history of the State Leadership Conference, our event has had the pleasure of partnering with The
Trust. Historically, The Trust has sustained SLC's legacy of advocacy and leadership through in-kind support by providing the
SLC registration bags, as well as monetary support through partial funding of past SLC receptions. Since 2014, The Trust
expanded its support to include conference wireless internet access. Given their notable contributions throughout the
existence of SLC, The Trust is recognized as the SLC Legacy Sponsor.
For Additional Information
Please contact Tammy A. Barnes, Director, Operations, or Dan Abrahamson, PhD, Associate Executive Director,
APA State Advocacy Office, by phone at 202-336-5987 or via email at [email protected] or [email protected].
APA State Leadership Conference 2016
Sponsorship Proposal
Page 2
The Platinum Sponsorship - .
Conference Wireless Access, Continuing Education Technology, and Food & Beverage Inclusive
The Platinum Sponsorship offers an all-inclusive and sponsor-exclusive access to the APA State Leadership Conference.
If an organization selects this package, they will be presented as the sole sponsor for wireless internet access, Continuing
Education technology, and food and beverage services during the conference. This sponsorship level limits all conference
advertising (print and online) to only the Platinum Sponsor and the SLC Legacy Sponsor. Additionally, this level includes face
to face interaction with conference attendees and association partners, and can include:
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Fifteen minutes of programming time to present on a neutral topic of relevance to the profession of
psychology and related to the SLC 2016 theme “Expanding the Practice Spectrum.” Message guidance will be
provided by the APA State Advocacy Office prior to the event. Programming will be to the full SLC audience.
Selection of one title sponsorship of a food and beverage event (i.e. breakfast, lunch, or coffee-break) to be
fully designed and branded by the Platinum Sponsor. Coordination will be facilitated by the APA State
Advocacy Office and the Hotel Liaison Consultant.
Customized internet password chosen by the sponsor (i.e. the name of the sponsor organization can be the
conference day(s) internet password). Customization of the wireless connection log-in page to include
branding from the sponsor organization is included.
Attendee information. (Data collected through an “opt-in” privacy release during conference registration.)
Sponsorship recognition in general on-site conference signage (mounted poster and easel, or banner
signage specific to the current conference) designed by the APA State Advocacy Office.
Conference Program Advertising. Full-color and full page size; location on outside back cover of program.
Floor space for signage. If the Platinum Sponsor is to be present at the conference, floor space can be
designated to the sponsor for exhibit purposes in the conference main foyer, Independence Level, with
advance approval of signage specs from the State Leadership Conference organizers.
Table top space for materials. A six-foot table will be provided for exhibit purposes in the conference main
foyer, Independence Level. This can occur with or without the Platinum Sponsor attendance.
Sponsorship recognition in SLC electronic invitation and advance communications as the Platinum Sponsor
(included in the communications from the date of the sponsorship agreement going forward).
Sponsorship recognition on the SLC website: www.apapracticecentral.org/advocacy/state/leadership
customized to include sponsors official logo or preferred branding.
Sponsorship recognition in all social media outlets utilized by the APA Practice Directorate (Facebook,
Twitter, and Instagram). Specific mentions of the Platinum social media handles will be included.
Placement of a flyer or one-page equivalent print promotional material in all SLC registrant bags; other
promotional items of non-paper based materials can be offered to attendees with advance approval.
Sponsorship recognition during opening remarks, which may be simulcast and recorded.
Two person invitation to the Sunday Luncheon and Awards Program.
If the Platinum Sponsor is to be present at the conference, complimentary one hotel night stay at
conference hotel during the programmatic days of the conference, February 26 - March 1, 2015.
Sponsorship Level: Platinum Sponsorship: $25,000+
For Additional Information Please contact Tammy A. Barnes, Director, Operations, APA State Advocacy Office, by
phone at 202-336-5987 or via email at [email protected]
Katherine C. Nordal, PhD
Daniel J. Abrahamson, PhD
Tammy A. Barnes
Executive Director
Executive Office, APA Practice
Associate Executive Director
State Advocacy Office, APA Practice
Director, Operations
State Advocacy Office, APA Practice
APA State Leadership Conference 2016
Sponsorship Proposal
Page 3
Conference Wireless Access Sponsorship
In 2014, sponsorship of the conference wireless internet access throughout the meeting space was introduced for the first time
in SLC’s distinguished history. The added benefit was a success and was the highest positive rating captured on the postconference satisfaction surveys two years in a row. The Conference Wireless Access Sponsorship includes face to face
interaction with attendees and association partners, and can include:
Exclusive to only Gold Sponsorship Level:
 Customization of the wireless connection log-in page to include sponsor branding.
 Title sponsorship of one afternoon coffee-break, to be fully branded by the Gold Sponsor. Coordination will
be facilitated by the APA State Advocacy Office and the Hotel Liaison Consultant.
 Attendee information. (Data collected through an “opt-in” privacy release during conference registration.)
 Floor space for signage. If the Gold Sponsor is to be present at the conference, floor space can be
designated to the sponsor for exhibit purposes in the conference main foyer, Independence Level, with
advance approval of signage specs from the State Leadership Conference organizers.
 Conference Program Advertising. Full-color, placement and size to be negotiated prior to the event.
 Two person invitation to the Sunday Luncheon and Awards Program.
Exclusive only to Gold and Silver Sponsorship Levels:
 Customized daily internet password(s) chosen by the sponsor.
 Table top space for materials. A six-foot table will be provided for exhibit purposes in the conference main
foyer, Independence Level. This can occur with or without the sponsor attendance.
 Conference Program Advertising. For Silver Sponsors: One-color, placement and size to be designated by
APA State Advocacy Office. See above for Gold Sponsor advertisement specifications.
Inclusive All Sponsorship Levels - Gold, Silver, and Bronze:
 Placement of a flyer or one-page equivalent print promotional material in all SLC registrant bags; other
promotional items of non-paper based materials can be offered to attendees with advance approval.
 Sponsorship recognition in general on-site conference signage (mounted poster and easel, or banner
signage specific to the current conference) designed by the APA State Advocacy Office.
 Sponsorship recognition in SLC electronic invitation and advance communications as the official wireless
sponsor (included in the communications from the date of the sponsorship agreement going forward).
 Sponsorship recognition on the SLC website: www.apapracticecentral.org/advocacy/state/leadership
customized to include sponsors official logo or preferred branding.
 Sponsorship recognition in all social media outlets utilized by the APA Practice Directorate (Facebook,
Twitter, and Instagram). Specific mentions of the sponsor’s social media handles will be included.
 Sponsorship recognition during opening remarks, which may be simulcast and recorded.
Sponsorship Levels:
1) Gold Sponsorship - Three Day Conference Wireless Access : $7,500
2) Silver Sponsorship - Two Day Conference Wireless Access: $5,000
3) Bronze Sponsorship - One Day Conference Wireless Access: $2,500
For Additional Information Please contact Tammy A. Barnes, Director, Operations, APA State Advocacy Office,
by phone at 202-336-5987 or via email at [email protected].
Katherine C. Nordal, PhD
Daniel J. Abrahamson, PhD
Tammy A. Barnes
Executive Director
Executive Office, APA Practice
Associate Executive Director
State Advocacy Office, APA Practice
Director, Operations
State Advocacy Office, APA Practice
APA State Leadership Conference 2016
Sponsorship Proposal
Page 4
Conference Food & Beverage Sponsorship
In 2015, we expanded our sponsorship packages to offset a portion of the conference food and beverage expenses. The
Conference Food & Beverage Sponsorship includes face to face interaction with conference attendees and association partners,
and can include:
Exclusive to only Gold Sponsorship Level:
 Selection of one title sponsorship of a food and beverage event (i.e. breakfast, lunch, or coffee-break) to be
fully designed and branded by the Gold Sponsor. Coordination will be facilitated by the APA State Advocacy
Office and the Hotel Liaison Consultant.
 Floor space for signage. If the Gold Sponsor is to be present at the conference, floor space can be
designated to the sponsor for exhibit purposes in the conference main foyer, Independence Level, with
advance approval of signage specs from the State Leadership Conference organizers.
 Conference Program Advertising. Full-color, placement and size to be negotiated prior to the event.
 Attendee information. (Data collected through an “opt-in” privacy release during conference registration.)
 Two person invitation to the Sunday Luncheon and Awards Program.
 Table top space for materials. A six-foot table will be provided for exhibit purposes in the conference main
foyer, Independence Level. This can occur with or without the sponsor attendance.
Exclusive to only Silver Sponsorship Level:
 One title sponsorship of one morning coffee break, fully branded by the Silver Sponsor. Coordination will be
facilitated by the APA State Advocacy Office and the Hotel Liaison Consultant.
 Conference Program Advertising. For Silver Sponsors: One-color, placement and size to be designated by
APA State Advocacy Office.
 Table top space for materials. A six-foot table will be provided for exhibit purposes in the conference main
foyer, Independence Level. This can occur with or without the sponsor attendance.
Inclusive to All Sponsorship Levels - Gold, Silver, and Bronze:
 Placement of a flyer or one-page equivalent print promotional material in all SLC registrant bags; other
promotional items of non-paper based materials can be offered to attendees with advance approval.
 Sponsorship recognition in general on-site conference signage (mounted poster and easel, or banner
signage specific to the current conference) designed by the APA State Advocacy Office.
 Sponsorship recognition in SLC electronic invitation and advance communications as the official wireless
sponsor (included in the communications from the date of the sponsorship agreement going forward).
 Sponsorship recognition on the SLC website: www.apapracticecentral.org/advocacy/state/leadership
customized to include sponsors official logo or preferred branding.
 Sponsorship recognition in all social media outlets utilized by the APA Practice Directorate (Facebook,
Twitter, and Instagram). Specific mentions of the sponsor’s social media handles will be included.
 Sponsorship recognition during opening remarks, which may be simulcast and recorded.
Sponsorship Levels:
1) Gold Sponsorship:
2) Silver Sponsorship:
3) Bronze Sponsorship:
$7,500*
$5,000*
$2,500*
* Food & beverage event customization chosen by the sponsor may be limited by standard costs and fees of banquet services
provided at the Grand Hyatt Washington Hotel.
For Additional Information Please contact Tammy A. Barnes, Director, Operations, APA State Advocacy Office,
by phone at 202-336-5987 or via email at [email protected].
Katherine C. Nordal, PhD
Daniel J. Abrahamson, PhD
Tammy A. Barnes
Executive Director
Executive Office, APA Practice
Associate Executive Director
State Advocacy Office, APA Practice
Director, Operations
State Advocacy Office, APA Practice
APA State Leadership Conference 2016
Sponsorship Proposal
Page 5
Continuing Education Technology Sponsorship
New in 2016, we are expanding our sponsorship options to facilitate an upgrade to our continuing education (CE) procedures
all conference CE-Approved programming. One third of our conference attendees utilize the continuing education offering at
State Leadership Conference. For thirty-two years, the CE process has been fully manual via pen and paper. In 2016, we seek to
upgrade our procedures for tracking and awarding continuing education credits through beta-testing the use of a 100%
paperless technology, such as RFID (radio-frequency identification). The ground-breaking introduction of paperless technology
to revamp and enhance CE procedures will deliver a significant amount of exposure to attendees for sponsors who select this
category. The Continuing Education Technology Sponsorship can include:
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Sole title sponsor of this sponsorship category during State Leadership Conference 2016.
Post-conference summary of results of survey evaluating the user experience of the upgraded paperless
procedures continuing education credit at SLC. Priority consideration to establish a multi-year sponsorship
commitment as the SLC Continuing Education Technology Sponsor for conferences through 2019.
Conference Program Advertising. Full-color, placement, and size to be negotiated prior to the event.
Floor space for signage and table top space for materials. Floor space for signage and a six-foot table will be
provided for exhibit purposes in the conference main foyer, Independence Level. This can occur with or
without the sponsor attendance.
Placement of a flyer or one-page equivalent print promotional material in all SLC registrant bags; other
promotional items of non-paper based materials can be offered to attendees with advance approval of State
Leadership Conference organizers.
Two person invitation to the Sunday Luncheon and Awards Program.
Sponsorship recognition in general on-site conference signage (mounted poster and easel, or banner
signage specific to the current conference) designed by the APA State Advocacy Office.
Sponsorship recognition in SLC electronic invitation and advance communications as the official wireless
sponsor (included in the communications from the date of the sponsorship agreement going forward).
Sponsorship recognition on the SLC website: www.apapracticecentral.org/advocacy/state/leadership
customized to include sponsors official logo or preferred branding.
Sponsorship recognition in all social media outlets utilized by the APA Practice Directorate (Facebook,
Twitter, and Instagram). Specific mentions of the sponsor’s social media handles will be included.
Sponsorship recognition during opening remarks, which may be simulcast and recorded.
Sponsorship Level: SLC Continuing Education Technology Sponsor: $4,000
For Additional Information Please contact Tammy A. Barnes, Director, Operations, APA State Advocacy Office,
by phone at 202-336-5987 or via email at [email protected].
Katherine C. Nordal, PhD
Daniel J. Abrahamson, PhD
Tammy A. Barnes
Executive Director
Executive Office, APA Practice
Associate Executive Director
State Advocacy Office, APA Practice
Director, Operations
State Advocacy Office, APA Practice