Supplemental Graphic Organizers
Chapter 26 Pricing Strategies
Segmented Pricing Strategy
Directions Use this graphic organizer to list the four factors considered when
developing segmented pricing strategies.
Copyright © by The McGraw-Hill Companies, Inc. All rights reserved. Permission is granted to reproduce this page for classroom use.
Segmented Pricing
Strategy Factors
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Supplemental Graphic Organizers
Supplemental Graphic Organizers
Chapter 26 Pricing Strategies
Psychological Pricing Strategies
Directions Use this graphic organizer to discuss the factors considered when
developing psychological pricing strategies.
Odd-Even Pricing
Prestige Pricing
Copyright © by The McGraw-Hill Companies, Inc. All rights reserved. Permission is granted to reproduce this page for classroom use.
Psychological Pricing
Strategies Goal
Multiple-Unit Pricing
Everyday Low Price
Supplemental Graphic Organizers
135
Supplemental Graphic Organizers
Chapter 26 Pricing Strategies
Six Steps Used to Determine Price
Directions Use this graphic organizer to review the six steps used to determine
price.
Step 6
Set Prices
Copyright © by The McGraw-Hill Companies, Inc. All rights reserved. Permission is granted to reproduce this page for classroom use.
Step 1
Establish
Objectives
Step 3
Estimate
Step 2
Determine Demand
Costs
Step 4
Study
Competition
Step 5
Decide on
Strategy
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Supplemental Graphic Organizers