Play with Emotions
Accept the Challenge and Solve the Sudoku
Now you can play with emotions! Noldus offers a popular puzzle with a twist: emotion Sudoku!
Like a regular Sudoku, every block, row, and column should contain all 9 symbols, with
no symbol repeating. Good luck!
ANGRY
DISGUST
FACES CAPTURE ATTENTION
LOWERS CONSUMPTION LEVEL
229 ms
Violation
condition
100 ml
H2O
Neutral
condition
130 ml
H2O
Detection time of an
angry and a happy face
In a crowd, people recognize
THREATENING FACES
earlier than friendly faces.
When listening to a report about
Fraud and Manipulation
the dominant expression displayed
is DISGUST, and this decreases
water intake.
2%
This is caused by the
Anger Superiority Effect.
3%
1%
3%
97%
94%
People with a neutral
‘RBF’ face
display double the amount
of emotion detected.
NEUTRAL
FACE
Neutral
RESTING
BITCH FACE
Other
emotions
Contempt
The dominant change is
CONTEMPT: the feeling
that something or
someone is worthless.
While listening to
SELF-SELECTED
SAD MUSIC
Self-Selected
Sad Music
people reported
and showed
MORE HAPPINESS
compared to listening to unfamiliar
sad music.
CONTEMPT
UNDERLIES RESTING BITCH FACE
UNFAMILIAR
SAD MUSIC
SAD
MUSIC MAKES YOU HAPPY
EMOTIONS • Ekman, P. (1970). Universal facial expressions of emotion (California Mental Health Research Digest, 8, 151-158)
SAD • Weth, K.; Raab, M.H.; Carbon, C.C. (2015). Investigating emotional responses to self-selected sad music via self-report and
automated facial analysis (Musicae Scientiae, 19 (4), 412-432)
DISGUST • Verkerk, A. (2014). Why do we drink less when watching gut-wrenching movies? (info.noldus.com/why-do-we-drink-less-when-watching-gut-wrenching-movies)
DISGUST • Chan, C.; Van Boven, L.; Andrade, E.B.; Ariely, D. (2014). Moral violations reduce oral consumption (Journal of Consumer Psychology, 24 (3), 381-386)
ANGRY • Ceccarini, F.; Caudek C. (2013). Anger superiority effect: The importance of dynamic emotional facial expressions (Visual Cognition, 21 (4),498-540)
CONTEMPT • Rogers, J.; Macbeth, A. (2015). Throwing Shade: The Science of Resting Bitch Face (info.noldus.com/throwing-shade-the-science-of-rbf)
Content - Annelies Verkerk
Design - Mechteld Ballintijn
www.noldusconsulting.com