Benefits
• Enhance operations with
customer data from social
media networks
• Improve business insight
by capturing and analyzing
social media data
• Accelerate big data analytics
and integration projects
Harness the Power of Social Media Using Existing
IT Infrastructure and Resources
Social networks offer unprecedented levels of detail about how customers interact with your
company and brand—what they think about your products and services, where they go for
advice and support, and what makes them more likely to buy. To transform that information
into strategy and action, though, your IT organization needs to gather data from social
networks in real time, then integrate it with other business intelligence.
Informatica® PowerExchange® for Social Media provides native, high-performance
connectivity to social media data in popular networks like Facebook, Twitter, and LinkedIn.
It enables IT organizations to harness the power of social media using their existing IT
infrastructure and resources. Accessing this data requires no programming; your IT team
simply treats it in the same way as any other PowerExchange sources and targets. They can
then integrate it with data from any other sources supported by PowerExchange.
With Informatica PowerExchange for Social Media, IT organizations can combine social
media data with other sources of interaction and transaction data to improve customer
relationships, brand recognition, and build a more complete and trusted view of
the business.
Informatica PowerExchange for
Social Media extracts data from
popular social networks and
loads that data into a relational
target for a more complete view
of interactions and transactions.
d ata s h e e t
Informatica PowerExchange for
Social Media
Key Features
Enterprise Connectivity to Facebook, Twitter, and LinkedIn
About Informatica
PowerExchange for Social Media enables IT to access and extract data from social media
networks and integrate this data in batch or real time.
Informatica Corporation (NASDAQ:
INFA) is the world’s number one
independent provider of data
integration software. Organizations
around the world rely on
Informatica for maximizing return
on data to drive their top business
imperatives. Worldwide, over 4,630
enterprises depend on Informatica
to fully leverage their information
assets residing on-premise, in the
Cloud and across social networks.
Metadata-driven Development Environment
When used with Informatica PowerCenter®, PowerExchange for Social Media provides a
metadata-driven development environment to rapidly integrate social data and other types
of data without programming or scripting.
Key Benefits
Enhance Operations with Customer Data from Social Media Networks
By integrating customer data from social media networks with your existing CRM, MDM,
and sales and marketing systems, your IT organization empowers your company to make
more perceptive, accurate business decisions in less time, streamlining operations and
improving efficiency.
Improve Business Insight by Capturing and Analyzing Social Media Data
PowerExchange for Social Media drives a deeper understanding of customer sentiment and
satisfaction, market trends, and competitive threats by delivering more sophisticated and
detailed data provided by customers themselves. Your company achieves a more holistic
view of the marketplace even as it changes.
Accelerate Big Data Analytics and Integration Projects
PowerExchange for Social Media speeds development and deployment of big data projects
for faster time-to-value with fewer errors. With universal data access and the same fully
integrated, easy-to-use tools and processes as other PowerExchange sources and targets, it
requires minimal training and no complex, time-consuming coding.
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phone: 650.385.5000 fax: 650.385.5500 toll-free in the US: 1.800.653.3871
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names or trademarks of their respective owners.
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