human
I F I C A T I O N
November 7 - 8, 2017
MiCo Milano Congressi
Michael Porter
STRATEGY
Chris Anderson
INNOVATION
Nicholas Negroponte
FUTURE
Randi Zuckerberg
DIGITAL TRANSFORMATION
Rachel Botsman
COLLABORATIVE ECONOMY
Jonah Berger
MARKETING
George Kohlrieser
LEADERSHIP
Michael
Porter
World’s leading authority
on competitive strategy
Abigail Posner
CREATIVITY
Chris McChesney
EXECUTION
wobi.com/wbf-milano
Putting People
at the Center.
Today and Always.
360
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45
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I F I C A T I O N
90
human
13
5
180
Business is and always has been about people,
employees, collaborators, customers,
shareholders. But rather than exploring the
diversity and creative potential of people, much
of the story of modern management has been
about ensuring order, structure, efficiency and
regularity.
As technology has advanced in recent years it
has empowered us in so many ways - providing
us with the data, metrics and automation that
have driven vast improvements in productivity.
But too often the focus of leaders continues to
be on structural organization - not on
empowering those who actually make up those
organizations; on the product - not on the
consumer for whom the product is supposedly
made; on the technology - not on the problem
that technology is supposed to solve.
Humanification
• From productivity to potential
• From automation to artistry
• From individualism to collaboration
It’s time for our organizations to become as
creative, brave and resilient as the people
that work for them.
It’s time to:
• Nurture talent
• Inspire creativity
• Release potential
• Build networks
• Listen to clients
• Humanize technology
Michael Porter
World’s leading authority
on competitive strategy
STRATEGY
Chris Anderson
Tech entrepreneur and
former Editor in Chief of Wired
INNOVATION
Nicholas Negroponte
Co-founder of the MIT
Media Lab
FUTURE
Randi Zuckerberg
Former Director of
Marketing at Facebook
DIGITAL TRANSFORMATION
Rachel Botsman
Global authority on
collaboration and trust
COLLABORATIVE ECONOMY
Jonah Berger
Professor of marketing at
Wharton School
MARKETING
George Kohlrieser
Global expert on
leadership
LEADERSHIP
Abigail Posner
Head of Strategic Planning at
Google’s Creative Think Tank
CREATIVITY
Chris McChesney
Global Practice Leader of
Execution for FranklinCovey
EXECUTION
+
Michael
Porter
STRATEGY
Creating Shared Value: The New Strategy for Competitive
Advantage
Distinguished economist and Bishop William Lawrence University Professor at Harvard
Business School, throughout his career he has brought economic theory and strategy
concepts to bear on many of the most challenging problems facing corporations,
economies and societies, including market competition and company strategy and
economic development.
• Developing a new strategy for competitive advantage
• A different approach to value creation: creating shared value
• Why businesses can enhance their competitiveness while addressing
society’s biggest problems
• Reimagining capitalism: legitimating business and the new wave of
innovation and productivity
@MichaelEPorter
INNOVATION
Chris Anderson
The Evolution of The
Makers Movement
CEO of 3D Robotics and founder of DIY
Drones, his innovative and broad vision
about the future of economy in the
digital era, makes him an authority on
global business trends. From 2001
through 2012 Anderson was the Editor
in Chief of Wired Magazine and he is
the bestselling author of Makers: The
New Industrial Revolution.
• Learning from the makers: embracing the power of
DIY inside the companies
• The importance of driving people potential to create and innovate
• Encouraging an entrepreneurial culture to support continuous innovation
• Building organizations that are agile and open to change
@chr1sa
FUTURE
Nicholas Negroponte
Thriving in The New Digital Civilisation
Negroponte is a world-renowned technology
visionary with the keenest understanding of
technology and its impact on business and society.
Co-founder of the MIT Media Lab, which he directed
for its first 20 years, Negroponte is a new media
pioneer and the driving force behind One Laptop per
Child, a non-profit that seeks to provide children
around the world with access to computers.
• Keys to learning and thriving in the digital civilisation
• True innovation shouldn’t focus on the outcomes –
celebrate the process and think provocative
• Creating a more peaceful planet through technology
• The surprising changes and possibilities offered by
future technologies and their impact on humanity and
the planet
@nnegroponte
Randi
Zuckerberg
DIGITAL TRANSFORMATION
Putting Digital Technology to Work for You
Director of Marketing at Facebook from 2005 to 2011, today Zuckerberg is the
Founder & CEO of Zuckerberg Media, a boutique marketing firm and production
company, working with high profile organizations and Fortune 500 companies such as
The Clinton Global Initiative, Cirque du Soleil, Conde Nast, and PayPal. She is the
author of the New York Times best seller Dot Complicated and also works as a
television producer and contributor.
• The impact of digital on your online and offline life
• Using digital tools to empower your networks
• Aligning your social strategy with your business strategy
• How to leverage the upside of our digital world whilst
mitigating the downside
@randizuckerberg
COLLABORATIVE ECONOMY
Rachel Botsman
Trust and The Evolution of
The Collaborative Economy
Author of the influential book What’s Mine is
Yours, Botsman is recognized around the
world for her visionary thinking as to how the
power of collaboration and trust, driven by
technology, will change the way we live, work
and consume.
• Why trust is the social language of exchange
which oils the wheels of business
• The forces that define how to establish, maintain and
destroy confidence
• How Airbnb, Uber and Lending Club are transforming
industries at an exponential rate
• Developing new mindsets and principles that will transform how we
think about brands, experiences and behaviors
@rachelbotsman
MARKETING
Jonah Berger
Invisible Influence and The Forces
that Impact on Consumer Behavior
Renowned professor of marketing at the Wharton
school of business, Berger is a student of human
influence and an expert in how people make
decisions, how ideas spread and how social
influence shapes behavior.
• Understanding social influence and the
enormous impact it has on what we do
• A different playing field for marketing: on
social transmission and consumer products
• Basic principles for turning product or idea
into something “contagious”
• From publicity to word of mouth: a way
doing marketing focused on people
@j1berger
George
Kohlrieser
LEADERSHIP
Leadership as a Calling: Creating a Story of Inspiration,
Passion and Purpose
A professor of Leadership and Organizational Behavior at IMD in Switzerland, building
on 40 years experience as a clinical and organizational psychologist and hostage
negotiator, Kohlrieser works with companies and organizations all over the world
focusing on the neuroscience behind high performance leadership and teamwork.
• What's your calling? Discovering the vision and purpose that drives
your personal leadership story
• Emotions matter: getting to the heart of what really motivates people
• Revealing the techniques and insights that can be used to build trust
and a positive mindset
• Creating the conditions necessary for your people to show their full
potential
@gkohlrieser
CREATIVITY
Abigail Posner
How Technology Can Make
Us More Creative
A thought leader on digital culture and
creativity, Abigail shines a unique,
humanistic lens on culture, business and
technology. As the Head of Strategic
Planning at the ZOO, Google’s creative
think tank for agencies and brands, she
helps advertisers and marketers make
sense of human beings’ deep, emotional
relationship to the digital space and
convert those insights into strategic and
creative efforts.
•
•
•
•
The power of technology to make us more creative
What it means to embrace a culture of creativity in the digital era
The emotional relationship between human beings and the digital space
How to turn technology and digital insights into strategic and creative efforts
@aposner
EXECUTION
Chris McChesney
Creating a Culture of Execution
Chris McChesney is the global practice leader of
execution for FranklinCovey and one of the
primary developers of “The 4 Disciplines of
Execution®”. For more than a decade, he has led
FranklinCovey’s design and development of these
disciplines, impacting hundreds of organizations
internationally.
• The challenge of executing on strategy and
driving behavior change
• What it takes to overcome the principal
challenges to effective execution
• Revealing the four disciplines of execution
• How to go about installing the four disciplines
in your team
@McChesney4DX
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World Business Forum
November 7-8, 2017 | MiCo Milano Congressi
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