Scotts Miracle-Gro Licensing to Debut New Products at the
2015 National Hardware Show in Las Vegas
Expanded licensing program continues to bring innovative lawn and garden solutions to consumers
Marysville, Ohio (April 2015) – The Scotts Miracle-Gro Company, the world’s largest marketer
of branded consumer products for lawn and garden announced it will be attending the National
Hardware Show in Las Vegas, Nevada from May 5 to 7, 2015. Show attendees are invited to
stop by booth 13012 for a preview of the latest offerings from the Scotts Miracle-Gro family of
brands.
Already recognized as an industry leader, Scotts Miracle-Gro continues to extend its range of
innovative products and services through a robust licensing program. By leveraging key
partnerships the lawn care leader will deliver a more complete consumer experience by
providing convenient, high quality products in new categories. Whether an experienced
gardener, landscape enthusiast or just trying something new, Scotts Miracle-Gro has everything
consumers need to fuel their outdoor project.
“At Scotts Miracle-Gro, we’re passionate about our consumers and continue to strive to
understand their wants and needs to help make their lawns and gardens experiences the best
they can be,” said Glenn Neilson, director of marketing for Scotts Miracle-Gro. “We want to
broaden our ability to deliver innovative, time saving products to our loyal consumers across a
range of products closely associated with our core brands.”
New licensees D.F. Omer and Garden State Bulbs are helping the company explore licensing
opportunities that make lawn care and gardening more convenient and fun. With nearly 150
years of experience, Scotts Miracle-Gro knows how important it is to align with strategically
focused licensees to ensure future success.
New products debuting at the National Hardware Show include:
 Composters and Garden Trollies, in various sizes with innovative designs and unique
features and benefits, from D.F. Omer.
 A full program of Miracle-Gro branded bulbs from Garden State Bulbs that promise to
deliver the greenest of thumbs to even the beginning gardener.
“Innovation is key to increasing our brand awareness and expanding categories for our
customers and retailers,” Neilson added. “We sought out trusted partners and forward-thinking
companies that allow consumers to achieve beautiful lawns and gardens that have become
synonymous with Scotts and Miracle-Gro.”
The Scotts and Miracle-Gro licensing programs currently includes 11 companies; D. F. Omer
Ltd. (plastics), ACME United Corp (Cutting Tools), American Lawn Mower Co. (reel lawn
mowers), Bond Manufacturing (plant support accessories), Garden State Bulbs (bulbs),
Greenscapes (lawn fabric), Peachtree Playthings (children’s garden kits), Radius Garden, LLC
(ergonomic hand tools), SWAN (hoses and accessories), Westchester Protective Gear (garden
gloves), and TTI (lithium-ion power tools).
About ScottsMiracle-Gro
With more than $2.8 billion in worldwide sales, The Scotts Miracle-Gro Company is the world's
largest marketer of branded consumer products for lawn and garden care. The Company's
brands are the most recognized in the industry. In the U.S., the Company's Scotts®, MiracleGro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup®
brand, which is marketed in North America and most of Europe exclusively by Scotts and owned
by Monsanto. In the U.S., we operate Scotts LawnService®, the second largest residential lawn
care service business. In Europe, the Company's brands include Weedol®, Pathclear®,
Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligène® and Substral®. For additional
information, visit us at www.scotts.com.
Contact:
Meghann Dowd
Zeno Group for ScottsMiracle-Gro
312-245-0687
[email protected]
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