Figure from Newton’s ‘Optiks’, Book 1,
part 1, Plate II. © The Royal Society
The Royal Society
Third Party Logo Guidelines
September 2009
Purpose of these guidelines
The third party logo can be used by external organisations
to help communicate the involvement of the Royal Society
as a partner in a program, project or event, providing
sponsorship or endorsement.
Please check with a member of the Royal Society to
ensure you are permitted to use the third party logo.
The Royal Society Third Party Logo Guidelines September 2009
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The Royal Society third party logo
The third party logo combines the Royal Society logotype and icon
as one cohesive unit, and a simple way for an external organisation to
show the Society’s involvement.
A
Using the logo
The third party logo has two variants: black and white. Only white
is to be used on coloured backgrounds (A). Black is to
be used on mono/white background applications (B).
It is vital that you only ever reproduce our logo from the
approved artwork. Never alter, distort or adjust the letterforms,
typestyle and visual relationships, either photomechanically or
digitally. The Royal Society logo must always be clearly visible.
B
Artwork
Artwork is available in all the approved colourways.
examples
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The Royal Society third party logo
– Minimum size and exclusion zone
Minimum size
The minimum size of the third party logo is 25mm (print)
and 115px (screen).
25mm (print)
115px (screen)
Minimum size
25mm (print)
115px (screen)
Minimum size
Exclusion zone
The Royal Society third party logo must always be surrounded by an
area which is entirely clear of typography and other graphic devices.
The minimum area to surround the logo is equal to the height of the
logotype and is shown opposite.
The exclusion zone is applicable for communications in all media.
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The Royal Society third party logo
– Avoiding mistakes
What not to do
Altering the third party logo in any way will undermine
the impact of the Royal Society identity and brand.
Therefore must be used in a consistent, relevant and unified
way. The examples opposite show incorrect and inconsistent
representations. Please ensure that the artwork supplied is always
used and never altered in any way.
Colours: do not:
• change colours
Type: do not:
• alter typeface
• add drop shadows or 3d effects
• use outline
• use logo as part of a sentence
Distortion: do not:
• stretch
• squash
• distort
• blur
Contrast: do not:
• overlay on complicated imagery
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Contact
If you have any questions relating
to these guidelines, please contact:
Strategic Communications Team
Tel: +44 (0)20 7451 2243
Email: [email protected]
The Royal Society
6-9 Carlton House Terrace
London SW1Y 5AG
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