PHILATELIC
MARKET
DEVELOPMENT
AND TRENDS
OVERVIEW OF THE SURVEY RESULTS
Thank you for your participation
117
18%
Eastern Europe and
Northern Asia
20%
23
Canada, USA &
Western Europe
Asia-Pacific
Arabic countries
21
12%
21
18%
Latin
America
19
19
14
Africa
The geographical zones have been
defined according to the philatelic
similarities of the countries concerned.
Therefore there is no relation with the
traditional geographical zones of the
UPU Convention.
16%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
16%
|2
OVERVIEW OF THE SURVEY RESULTS
By whom is your company authorized to issue postage stamps?
5%
N/A 2%
CA 17%
21
4%
13%
Canada, USA &
Western Europe
86%
Eastern Europe and
Northern Asia
23
117
83%
GOV. 81%
Asia-Pacific
Arabic countries
29%
24%
14
GOV.
CA
11
95
20
9%
21
71%
Africa
Latin
America
76%
5%
26%
N/A
2
19
19
95%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
74%
|3
OVERVIEW OF THE SURVEY RESULTS
Average annual number of issued postage stamps
Eastern Europe and
Northern Asia
61
47
Canada, USA &
Western Europe
40
Asia-Pacific
Arabic countries
18
52
Latin
America
Africa
18
28
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|4
OVERVIEW OF THE SURVEY RESULTS
Countries participating in the WADP World Numbering System (WNS)
No
25
YES
92
Countries that did not replied
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|5
TRADE &
MARKETING
TRADE AND MARKETING
Do you have a marketing unit within the philatelic department?
NO
62%
YES
61%
NO
56%
Eastern Europe and
Northern Asia
Canada, USA &
Western Europe
Asia-Pacific
Arabic countries
YES
71%
Latin
America
NO
74%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
NO
62%
Africa
NO
63%
|7
TRADE AND MARKETING
Who carries out philatelic marketing activities?
N/D
58
Other services within the company
41
We do not do any marketing for stamps
10
Services outside the company
8
0
10
20
30
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
40
50
60
70
|8
TRADE AND MARKETING
When do you plan your stamp issues?
80
9%
29%
71
4%
70
35%
60
Eastern Europe and
Northern Asia
61%
62%
Canada, USA &
Western Europe
50
Asia-Pacific
Arabic countries
40
29%
30
24
14%
71%
29%
22
Africa
Latin
America
20
57%
16%
10
31%
11%
0
The same year One year in
they are issued
advance
26%
Two years in
advance
53%
63%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|9
TRADE AND MARKETING
Do you think there is a difference between stamps for franking and stamps for collectors?
Canada, USA & Western Europe
1
13
Eastern Europe and Northern Asia
9
9
Asia-Pacific
1
12
7
Arabic Countries
13
5
Latin America
9
10
Africa
3
0
9
6
10
5
10
N/D
No
15
20
25
Yes
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|10
TRADE AND MARKETING
Do you issue personalized stamps?
Canada, USA & Western Europe
7
16
Eastern Europe and Northern Asia
10
11
Asia-Pacific
10
11
Arabic Countries
2
9
3
Latin America
16
Africa
1
0
3
12
6
5
10
N/D
No
15
20
25
Yes
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|11
TRADE AND MARKETING
Which means of communication do you use to advertise products?
100%
91%
90%
80%
70%
67%
65%
60%
50%
40%
30%
19%
19%
20%
15%
13%
10%
0%
Sales points
General press
TV
Philatelic press
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
Radio
Internet
Other
|12
TRADE AND MARKETING
Does your company have a website?
TYPE OF WEBSITE
90%
N/D No
1% 3%
85%
80%
70%
60%
YES
96%
48%
50%
40%
30%
20%
10%
5%
0%
Information site
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
Online store
Forum
|13
TRADE AND MARKETING
Through which distribution channels do you sell your products?
100%
90%
80%
70%
60%
50%
91%
40%
65%
30%
20%
39%
10%
19%
15%
13%
13%
Hotels
Railway stations, airports,
ports
Mail order
0%
Post offices
Shop of your philatelic
department
Multi-product shops
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
Expo
|14
TRADE AND MARKETING
In addition to stamps, which of the following products do you sell?
Catalogues of signs of postal payment
8
Philatelic accessories
50
Envelopes with original stamp
13
Foreign stamps and philatelic products
50
Combined coin and stamp products
64
Stamp yearbooks
25
Annual stamp packs
6
Sets of thematic stamps
31
Other first day philatelic souvenirs
30
First day covers
23
0
10
20
30
40
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
50
60
70
|15
TRADE AND MARKETING
Do you buy foreign stamps to resell them in your country?
COUNTRY COOPERATION
90%
80%
80%
70%
Yes
13%
67%
60%
NO
87%
50%
40%
30%
20%
13%
10%
0%
Neighbouring countries
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
Countries from restricted unions of which
you are a member
Other countries
|16
TRADE AND MARKETING
Does a philatelic subscription exist in your country?
YES
90%
Eastern Europe and
Northern Asia
YES
74%
N/D
2%
No
31%
Canada, USA &
Western Europe
YES
67%
Asia-Pacific
Arabic countries
YES
71%
Latin
America
YES
84%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
Africa
YES
57%
NO
69%
|17
TRADE AND MARKETING
Do you have a database of your regular customers?
YES
72%
N/A
7%
No
21%
YES
72%
Eastern Europe and
Northern Asia
YES
96%
Canada, USA &
Western Europe
Asia-Pacific
Arabic countries
YES
81%
Latin
America
YES
95%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
NO
57%
Africa
NO
53%
|18
TRADE AND MARKETING
Do you send information materials to these customers via e-mail?
N/D
13%
Canada, USA &
Western Europe
YES
59%
Eastern Europe and
Northern Asia
YES
57%
Asia-Pacific
Arabic countries
No
28%
YES
77%
Latin
America
YES
89%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
YES
76%
NO
58%
Africa
NO
47%
|19
TRADE AND MARKETING
Do you issue "forever stamps"?
Yes
38%
NO
62%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|20
TRADE AND MARKETING
Do you have a special policy for corporate customers?
N/D
2%
Yes
32%
NO
66%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|21
TRADE AND MARKETING
Do your new projects take environmental protection into account (choice of paper, ink, printer, etc.)?
YES
62%
8%
Canada, USA &
Western Europe
YES
56%
Eastern Europe and
Northern Asia
YES
57%
Asia-Pacific
Arabic countries
YES
71%
36%
Latin
America
NO
53%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
NO
48%
Africa
YES
58%
|22
STAMP ISSUE
POLICY
STAMP ISSUE POLICY
Does your organization issue stamps by itself?
YES
81%
YES
87%
No
28%
Eastern Europe and
Northern Asia
Canada, USA &
Western Europe
Asia-Pacific
Arabic countries
YES
72%
YES
93%
Latin
America
NO
53%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
YES
76%
Africa
NO
53%
|24
STAMP ISSUE POLICY
Does your organization work with an agent?
PART OF THE PHILATELY SUBCONTRACTED TO THE AGENT (IF “YES”)
80%
73%
70%
60%
48%
50%
YES
28%
No
14%
40%
30%
N/D
58%
21%
20%
15%
10%
0%
Issuing programme
Manufacture of postage stamps
and philatelic products
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
Marketing
Sales
|25
STAMP ISSUE POLICY
Do you have joint issues with other countries?
N/D
3%
No
29%
YES
68%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|26
STAMP ISSUE POLICY
Do you issue promotional stamps
Yes
8%
NO
86%
N/D
8%
Eastern Europe and
Northern Asia
NO
83%
Canada, USA &
Western Europe
NO
84%
Asia-Pacific
Arabic countries
NO
64%
Latin
America
NO
95%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
NO
86%
Africa
NO
89%
|27
STAMP ISSUE POLICY
Do you issue stamps dedicated to the Olympic Games?
N/D
1%
No
26%
YES
73%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|28
STAMP ISSUE POLICY
Do you issue stamps related to major international events or themes?
N/D
1%
No
11%
YES
88%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|29
PRINTING
POLICY
PRINTING POLICY
What proportion of annual issues are printed using the following processes?
100%
90%
88%
80%
70%
60%
50%
40%
30%
20%
10%
6%
2%
2%
2%
Intaglio
Typographic printing
Combination printing
0%
0%
Offset
Rotogravure
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
Other
|31
PRINTING POLICY
Do you plan to issue stamps containing QR (quick response) codes?
NO
57%
N/D
3%
Yes
25%
Canada, USA &
Western Europe
Eastern Europe and
Northern Asia
NO
57%
NO
72%
Asia-Pacific
Arabic countries
NO
79%
Latin
America
NO
89%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
NO
71%
Africa
NO
84%
|32
PRINTING POLICY
Do you think it is necessary to issue miniature sheets with every new stamp issue?
N/D
5%
Yes
16%
YES
79%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|33
PRINTING POLICY
What percentage of your annual issues consist of miniature sheets of one or more stamps?
More than 50%
12%
Between 20 and 50%
19%
Between 20 and 50%
19%
Less than 10%
37%
N/D
10%
0%
5%
10%
15%
20%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
25%
30%
35%
40%
|34
COMMUNICATION
AND
PUBLICATION
COMMUNICATION AND PUBLICATION
Do you put out special publications or magazines on philately?
NO
76%
N/D
1%
YES
78%
Yes
38%
Eastern Europe and
Northern Asia
Canada, USA &
Western Europe
NO
61%
Asia-Pacific
Arabic countries
NO
86%
Latin
America
Africa
YES
57%
NO
89%
NO
68%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|36
COMMUNICATION AND PUBLICATION
Do you have electronic versions of your philatelic publications?
NO
33%
N/D
22%
YES
56%
Eastern Europe and
Northern Asia
Canada, USA &
Western Europe
YES
40%
Asia-Pacific
Arabic countries
YES
36%
No
38%
Latin
America
NO
42%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
N/D
33%
Africa
NO
42%
|37
COMMUNICATION AND PUBLICATION
Do you use social networks?
N/D
2%
Twitter
39%
Pinterest
Yes
43%
6%
Linkedin
NO
55%
4%
Instagram
6%
Google
4%
Facebook
92%
0%
10%
20%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
30%
40%
50%
60%
70%
80%
90%
100%
|38
COMMUNICATION AND PUBLICATION
Do you participate in international or national philatelic or multi-sector exhibitions for collectors?
None
16%
Multi-sector exhibitions
22%
Stamps exhibitions
81%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Out of 117 responses
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|39
COMMUNICATION AND PUBLICATION
What is the balance between the costs and the income from the sales of philatelic products during international or national
philatelic exhibitions?
Profit
24%
N/D
24%
Profitable
24%
Canada, USA &
Western Europe
Eastern Europe and
Northern Asia
Deficit
56%
Equal
26%
Asia-Pacific
Arabic countries
Profit
29%
Deficit
26%
Latin
America
Equal
63%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
Deficit
38%
Africa
Profit
32%
|40
COMMUNICATION AND PUBLICATION
What are the main benefits of international or national philatelic exhibitions?
Other
11%
Professional contacts with philatelic industry partners
63%
Experience shared with other operators
59%
Branding and public image
78%
Financial
32%
0%
10%
20%
30%
40%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
50%
60%
70%
80%
90%
|41
POSTAGE
STAMPS
CATALOGUES
POSTAGE STAMP CATALOGUES
Do you issue your own postage stamp catalogue?
FREQUENCY
N/D
2%
25
22
Yes
30%
20
15
NO
68%
12
10
5
0
annually
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
as a collected volume for several years
|43
POSTAGE STAMP CATALOGUES
Are one or more private national commercial catalogues of postage stamps issued in your country/territory?
N/D
4%
Canada, USA &
Western Europe
YES
48%
Eastern Europe and
Northern Asia
YES
78%
Asia-Pacific
Arabic countries
No
48%
YES
62%
NO
64%
YES
57%
Africa
Latin
America
NO
53%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
NO
84%
|44
POSTAGE STAMP CATALOGUES
Do you have a catalogue of signs/marks of postal payment?
Yes
11%
NO
62%
N/D
6%
Canada, USA &
Western Europe
Eastern Europe and
Northern Asia
NO
87%
NO
83%
Asia-Pacific
Arabic countries
NO
79%
Latin
America
NO
89%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
NO
90%
Africa
NO
89%
|45
POSTAGE STAMP CATALOGUES
Do you publish your catalogue electronically?
Yes
13%
N/D
43%
NO
44%
Canada, USA &
Western Europe
Eastern Europe and
Northern Asia
NO
35%
Asia-Pacific
Arabic countries
NO
36%
Latin
America
NO
47%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
NO
62%
NO
62%
Africa
NO
21%
|46
STRUGGLE
AGAINST
ILLEGALS
STRUGGLE AGAINST ILLEGALS
Does your organization face illegal postage stamp issues?
N/D
13%
Yes
23%
NO
64%
Yes
26%
NO
69%
N/D
5%
If “yes”, do you have figures regarding these illegals?
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|48
STRUGGLE AGAINST ILLEGALS
Does your organization face counterfeit postage stamp issues?
6%
22%
NO
72%
Yes
27%
NO
69%
N/D
4%
If “yes”, do you have figures regarding these counterfeits?
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|49
STRUGGLE AGAINST ILLEGALS
Does the legislation of your country provide for any legal prosecution for forgery of postage stamps?
No
16%
YES
84%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|50
STRUGGLE AGAINST ILLEGALS
Do you think your organization faces abusive issues (issue of too many stamps, which usually saturates the market)?
Yes
10%
N/D
4%
NO
86%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|51
STRUGGLE AGAINST ILLEGALS
Have you noticed any market saturation owing to these abusive issues?
Yes
6%
N/D
28%
NO
66%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|52
STRUGGLE AGAINST ILLEGALS
To combat fraud, does your organization use any of the following?
Security perforation
37%
Special printing
41%
Special ink
38%
Special paper
44%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Out of 79 responses
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|53
STRUGGLE AGAINST ILLEGALS
Does your organization use special new techniques to protect philately?
N/D
14%
Yes
24%
NO
62%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|54
STRUGGLE AGAINST ILLEGALS
Does your organization work with a security printer?
N/D
5%
No
17%
YES
78%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|55
STRUGGLE AGAINST ILLEGALS
Do you think all these security features are effective in combatting the fraud?
N/D
13%
No
14%
YES
73%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|56
STRUGGLE AGAINST ILLEGALS
Are your postal agents trained to detect illegal stamps?
N/D
12%
Yes
38%
NO
50%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|57
STRUGGLE AGAINST ILLEGALS
Does an "electronic stamp" exist in your country?
Yes
13%
N/D
2%
NO
85%
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
|58
STRUGGLE AGAINST ILLEGALS
What is your opinion of electronic stamps?
40
36
35
32
30
25
24
25
20
15
10
5
0
N/D
Negative
Positive
WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved
Do not change anything
|59
THANK
YOU