WELCOME
Peter Linssen
African Bakery Dynamics
Representative WP in Sub Sahara
Owner
Dipl.-Kaufm. Juergen Horstmann
The WP BAKERYGROUP is the leading, integrated group
of companies for craft and industrial bakery technology
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Our History
1878
Paul Pfleiderer acquires a royal patent in
Stuttgart for a universal mixing machine,
which is the start of the production of mixing
machines
1880
Merger with Hermann Werner and the company
Werner & Pfleiderer was founded
1890
Manufacture of steam ovens and biscuit
machines
1900
Foundation of subsidiaries in Paris, London,
Berlin, Moscow, Vienna and Saginaw / USA
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1910
Start of the first system for continuous
automatic baking
1933
First steam oven made of steel
1938
Invention of the ZYKLOTHERM heating system
1976
First fully automated flat bread system
1991
Automation of continuous ovens
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2001
Acquisition of the company Winkler
2007
New development of a convection oven for the
biscuit industry
2011
Opening of baking centers at WP Haton, WP
Kemper and WP Bakery Technology
2012
Acquisition of the frying activity of the company
Zeppelin / Reimelt to become world leader
large lines for Donuts
Acquisition of company Riehle
2013
2015
Development of a revolutionary heat exchanger
resulting in Rototherm Green
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137 years experience and bakery competence
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- Energy Efficiency
- Frying
- Pretzel Lye Application
- Make up
Bread
- Mixing
- Frying
- Large Roll/Bun lines
- Ovens
- Make up Rolls/Buns
- Vacuum cooling
Competence Centers
- Service
Germany
- Head Machines
- Industrial Bakery Lines
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WP customers operate the equipment all over the world
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Global representatives & service network
Argentina . Australia . Balkan . Brazil . Bulgaria . Chile . China . Denmark .
England . Ecuador . Finland . France . Greece . Italy . Indonesia . Iran . Israel
. Croatia . Mexico, Netherlands . Norway . Austria . Pakistan . Poland .
Portugal . Philippines . Russia . Slovakia, Switzerland . Sweden . Singapore .
Sub Sahara Africa . South Africa . South-/Central America . South Korea .
Sri Lanka . Spain . Turkey . Thailand . Czech Republic . Ukraine . Hungary .
Uruguay . USA
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Increase your
Return On Investments
with
Werner & Pfleiderer
Reliable Bakery Technology
Some examples
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Example Bakery in East Africa
Large Craft Bakery
• 25.000 large bread/day
• 15.000 small bread/day
• 220.000 rolls-buns/day
Turnover: € 40.000/day
Investment equipment: € 2,0 mio
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Without cost saving WP equipment
16,6%
With cost saving WP equipment
22,8%
2,4%
2,0%
2,8%
1,3%
2,4%
2,0%
2,2%
1,3%
69,3%
74,9%
Ingredients
Energy
Auxiliary cost
Personel
Depreciation
Gross Profit
Ingredients
Energy
Auxiliary cost
Personel
Depreciation
Gross Profit
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 High quality mixing:




Higher water content => less ingredients
Shorter mixing time

More mixes per mixer => less mixers
Less heating of dough during mixing

Lower end dough temperature

Less chilled water => less cost
Better process => better quality product
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 Dividing / Dividing-Rounding by machine in
stead of manual:

Accurate weighing 25-150 grams +/- 1-2 g

Less dough loss

Exact output matching oven capacity

Higher water content
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ROTOTHERM RE Green
Energy saving without compromises
25-30 % ENERGY SAVING
Active Energy Saving by new heat exchanger
 Newly designed heat exchanger and tuned air circulation to improve the heating
system
 Optimization of the surface and geometrics
 High energy efficiency
 Reduction connected load burner 87 to 68 kW (REC 1020 Green) and 104 to 82
kW (REC 1280 Green) (Same burner running time)
 WP THERMOGATE (oven loading/preheating/energy storage/reduced baking
time/higher productivity)
 WP VARIOPILOT (controlled airflow/controlled energy flow into baking goods)
 WP INTELLIGENT ENERGY CONTROL (reducing energy losses in standby mode)
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ROTOTHERM RE Green
Energy saving without compromises
 Efficient Baking:
 Shorter baking/cycling time:
minus 2 - 5 min
 > 30% reduction of energy
consumption
 5 - 7 grams less weight loss at 125
grams round bread
 > 10 grams at 400 gram Toast bread
 Payback time on WP Ovens: 1-1,5 years
 Payback time difference to competition: 4-6 Month
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Thank you very much for your attention
www.youtube.com/thewpbakeygroup
www.facebook.com/wpbakerygroup
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