Poll Polls are collections of public opinions gathered by Georgetown Institute for Consumer Research to shed light on issues relevant to consumers. What Do You Believe is the Primary Motivation for Working Out for Women? What do you believe is the primary motivation for working out? Improve their fitness Meet people Feel good Look hot 0% 20% 40% 60% 80% Men estimating for women Women estimating for other women Women reporting about themselves Almost 50% of men and 39% of women said that they believed the primary motivation for women to work out is to look hot, but only 13% of women actually report this being their primary motivation. On the other hand, 58% of women reported that their primary motivation for working out was to improve their fitness, though only 29% of women and 18% of men thought this was the case for women in general. About one-third of men and women believed that the primary motivation for women to work out was to feel good, which paralleled the 29% of women who said that this was their primary motivation. 2% of men and 2% of women believe that meeting people was the primary reason for women to work out and 0% of women reported this as their primary motivation. The Georgetown Institute for Consumer Research, Sponsored by KPMG, develops innovative, ground-breaking research to illuminate the challenges and opportunities of understanding and marketing to consumers. For more information, visit http://consumerresearch. georgetown.edu
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