THE PLAIN DEALER, CLEVELAND, OHIO
AD SIZE SPECIFICATIOnS
DEPTh ChART
DISPLAY
DISPLAY
DO NOT SUBTRACT FROM THESE MEASURES
CLASSIFIED
CLASSIFIED
COL. WIDThS PICAS InChES
LOWEST 1/16"
1 Column . . . . . . . .6p9 . . . . .1.125 . . . . . . . . . . . . 1-1/8
2 Columns . . . . . .13p9 . . . . .2.291 . . . . . . . . . . . . 2-1/4
3 Columns . . . . .20p10 . . . . .3.472 . . . . . . . . . . . 3-7/16
4 Columns . . . . .27p10 . . . . .4.638 . . . . . . . . . . . . 4-5/8
5 Columns . . . . .34p10 . . . . .5.805 . . . . . . . . . . . . 5-3/4
6 Columns . . . . .41p10 . . . . .6.972 . . . . . . . . . . 6-15/16
7 Columns . . . . .48p10 . . . . .8.138 . . . . . . . . . . . . 8-1/8
8 Columns . . . . .55p11 . . . . .9.319 . . . . . . . . . . . 9-5/16
9 Columns . . . . .62p11 . . . .10.486 . . . . . . . . . . 10-7/16
10 Columns . . . .69p11 . . . .11.652 . . . . . . . . . . . 11-5/8
Broadsheet Page Depth 21” or 294 lines (10 columns wide).
Tabloid Page Depth 12" or 168 lines (8 cols wide).
Broadsheet Doubletruck Width 24.00" or 24".
Tabloid Doubletruck Width 19.375" or 19-3/8".
Above figures do not apply to DISPLAY advertising.
DO NOT SUBTRACT FROM THESE MEASURES
1"
1.25"
1.5"
1.75"
2"
2.25"
2.5"
2.75"
3"
3.25"
3.5"
COMMERCIAL TABS
InChES
Full Page ......................................................... 10 x 10.875
Half Page........................................................... 10 x 5.375
Quarter Page.............................................. 4.9375 x 5.375
Double Truck.................................................. 21 x 10.875
GLOSSY GAnG PRInT
Document Size .............................................. 8.5 x 11.375
Image Area .25 margins ................................... 8 x 10.875
OVERSIZED GLOSSY
Document Size ............................................... 10.875 x 12
Image Area .25 margins ............................. 10.375 x 11.5
DEPTHCHART
SUnDAY TV WEEK
SIZE
COL x InChES
InChES
TA ..................................5 Col x 4" ..................... 9.667 x 4
TB ..................................4 Col x 4" ..................... 7.708 X 4
TC..................................3 Col x 4" ..................... 5.750 x 4
TD................................. 2 Col x 4"...................... 3.792 x 4
TE ................................. 1 Col x 4"...................... 1.833 x 4
TF ................................. 1 Col x 2"...................... 1.833 x 2
TG......................Full Page (5 Col x 11.5")..... 9.667 x 11.5
TH.....................Half Page (5 Col x 5.72")..... 9.667 x 5.72
TI ..................... 9/20 Page (3 Col x 8.62")...... 5.750 x 8.62
TJ................2/5 Page Vert (2 Col x 11.5")...... 3.792 x 11.5
TK ............. 2/5 Page Horz (4 Col x 5.72")...... 7.708 x 5.72
TL ...............1/5 Page Vert (1 Col x 11.5")...... 1.833 x 11.5
TM ............ 1/5 Page Horz (2 Col x 5.72").......3.792 x 5.72
TN................... Back Page (5 Col x 11.5").......9.667 x 11.5
TO......................Front Strip (5 Col x 5.3").........9.667 x 5.3
TP .................. Page Three (2 Col x 5.75").......3.792 x 5.75
TQ................................. 2 Col x 2"....................... 3.792 x 2
TR ................................. 3 Col x 2"....................... 5.750 x 2
All sizes shown are width by depth.
3.75"
4"
4.25"
4.5"
4.75"
5"
5.25"
5.5"
5.75"
6"
6.25"
6.5"
6.75"
7"
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
PICAS
LInES
CLASSIFIED
InChES
COL. WIDThS PICAS
InChES LOWEST 1/16"
1 Column . . . . . . .11p0 . . . . . . 1.833 . . . . . . . . . 1-13/16
2 Columns . . . . . .22p9 . . . . . . 3.792 . . . . . . . . . . . 3-3/4
3 Columns . . . . . .34p6 . . . . . . 5.750 . . . . . . . . . . . 5-3/4
4 Columns . . . . . .46p2 . . . . . . 7.708 . . . . . . . . . 7-11/16
5 Columns . . . . . .58p0 . . . . . . 9.667 . . . . . . . . . . . 9-5/8
6 Columns . . . . . .69p9 . . . . . 11.625 . . . . . . . . . . 11-5/8
Broadsheet Page Depth 21" (6 columns wide).
Tabloid Page Depth 11.625" (5 columns wide).
Broadsheet Doubletruck Width 24.00" or 24".
Tabloid Doubletruck Width 20.063" or 20-1/16".
Above figures do not apply to CLASSIFIED advertising.
2.11
3.4
3.10
4.3
4.8
5.2
5.7
6
6.5
6.10
7.3
7.8
8.2
8.7
9
9.5
9.10
10.3
10.8
11.2
11.7
12
12.5
12.10
13.3
13.8
14.1
14.6
15
15.5
15.10
16.3
16.8
17.2
17.7
18
18.5
18.10
19.3
19.8
20.2
20.7
21
21.5
21.10
22.3
22.8
23.2
23.7
24
24.5
24.10
25.3
25.8
26.2
26.7
27
27.5
27.10
28.3
28.8
29.2
29.7
30
30.5
30.10
31.3
31.8
32.2
32.7
33
33.5
33.10
34.3
34.8
35.2
35.7
36.1
36.6
36.11
37.4
37.9
38.3
38.8
39.1
39.6
39.11
40.4
40.9
41.3
41.8
42.1
7.25"
7.5”
7.75"
8"
8.25"
8.5"
8.75"
9"
9.25"
9.5"
9.75"
10
10.25"
10.5”
10.75"
11
11.25"
11.5”
11.75"
12"
12.25"
12.5”
12.75"
13"
13.25"
13.5"
13.75"
14"
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
42.6
42.11
43.4
43.9
44.3
44.8
45.1
45.6
45.11
46.4
46.9
47.3
47.8
48.1
48.6
48.11
49.4
49.9
50.3
50.8
51.1
51.6
51.11
52.4
52.9
53.3
53.8
54.1
54.6
54.11
55.4
55.9
56.3
56.8
57.1
57.6
57.11
58.4
58.9
59.3
59.8
60.1
60.6
60.11
61.4
61.9
62.3
62.8
63.1
63.6
63.11
64.4
64.9
65.3
65.8
66.1
66.6
66.11
67.4
67.9
68.3
68.8
69.1
69.6
69.11
70.4
70.9
71.3
71.8
72.2
72.7
73
73.5
73.10
74.4
74.9
75.2
75.7
76
76.5
76.10
77.4
77.9
78.2
78.7
79
79.5
79.10
80.4
80.9
81.2
81.7
82
82.5
82.10
83.4
83.9
84.2
14.25"
14.5"
14.75"
15"
15.25"
15.5"
15.75"
16"
16.25"
16.5"
16.75"
17"
17.25"
17.5"
17.75"
18"
18.25"
18.5"
18.75"
19"
19.25"
19.5"
19.75"
20"
20.25"
20.5"
20.75"
21"
Rev. Feb 2013
“REAL ESTATE” and CLASSIFIED TABS
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
84.7
85
85.5
85.10
86.4
86.9
87.2
87.7
88
88.5
88.10
89.4
89.9
90.2
90.7
91
91.5
91.10
92.4
92.9
93.2
93.7
94
94.5
94.10
95.4
95.9
96.2
96.7
97
97.5
97.10
98.4
98.9
99.2
99.7
100
100.5
100.10
101.4
101.9
102.2
102.7
103
103.5
103.10
104.4
104.9
105.2
105.7
106
106.5
106.10
107.4
107.9
108.3
108.8
109.1
109.6
109.11
110.5
110.10
111.3
111.8
112.1
112.6
112.11
113.5
113.10
114.3
114.8
115.1
115.6
115.11
116.5
116.10
117.3
117.8
118.1
118.6
118.11
119.5
119.10
120.3
120.8
121.1
121.6
121.11
122.5
122.10
123.3
123.8
124.1
124.6
124.11
125.5
125.10
126.3
COL. WIDThS PICAS InChES
LOWEST 1/16"
1 Column . . . . . . . . 6p9 . . . . . . 1.125 . . . . . . . . . . 1-1/8
2 Columns . . . . . . 13p9 . . . . . . 2.291 . . . . . . . . . . 2-1/4
3 Columns . . . . . 20p10 . . . . . . 3.472 . . . . . . . . . 3-7/16
4 Columns . . . . . 27p10 . . . . . . 4.638 . . . . . . . . . . 4-5/8
5 Columns . . . . . 34p10 . . . . . . 5.805 . . . . . . . . . . 5-3/4
6 Columns . . . . . 41p10 . . . . . . 6.972 . . . . . . . . 6-15/16
7 Columns . . . . . 48p10 . . . . . . 8.138 . . . . . . . . . . 8-1/8
8 Columns . . . . . 55p11 . . . . . . 9.319 . . . . . . . . . 9-5/16
Double Truck Width . . . . . . . . . 19.375 . . . . . . . . . 19-3/8
Tabloid Page Depth 12" or 168 lines (8 columns wide).
(These dimensions also apply to any
display ads running in these sections.)
FRIDAY MAGAZInE (MODULAR)
COL. x InChES
InChES
Full Page ..........................5 x 11.5 .....................9.667 x 11.5
4/5 Page........................... 4 x 11.5.....................7.708 x 11.5
3/4 Page........................... 5 x 8.62.....................9.667 x 8.62
3/5 Page (vert) ................. 3 x 11.5.....................5.750 x 11.5
3/5 Page (horiz) ............... 4 x 8.62.....................7.708 x 8.62
1/2 Page........................... 5 x 5.72 ....................9.667 x 5.72
9/20 Page......................... 3 x 8.62.....................5.750 x 8.62
2/5 Page (vert) ................. 2 x 11.5.....................3.792 x 11.5
2/5 Page (horiz) ............... 4 x 5.72.....................7.708 x 5.72
3/10 Page (vert) ............... 2 x 8.62.....................3.792 x 8.62
3/10 Page (horiz) ............. 3 x 5.72.....................5.750 x 5.72
1/4 Strip............................ 5 x 2.84.....................9.667 x 2.84
1/5 Page (vert) ................. 1 x 11.5.....................1.833 x 11.5
1/5 Page (horiz) ............... 2 x 5.72.....................3.792 x 5.72
3/20 Page......................... 1 x 8.62.....................1.833 x 8.62
1/10 Page (vert) ............... 1 x 5.72.....................1.833 x 5.72
1/10 Page (horiz) ............. 2 x 2.84.....................3.792 x 2.84
1/20 Page......................... 1 x 2.84.....................1.833 x 2.84
COLOR COMICS
LOWEST 1/16"
InChES
Full Page .....................11-5/8 x 21 .....................11.625 x 21
1/2 Page......................11-5/8 x 10-1/2............11.625 x 10.5
1/3 Page......................11-5/8 x 5-3/4..............11.625 x 5.75
1/4 Page......................11-5/8 x 3-1/8............11.625 x 3.125
1/6 Page......................11-5/8 x 3 ................11.625 x 3.125
Spadea..........................5-1/2 x 21 ...........................5.5 x 21
Front Page ad: 1/3 or 1/6 page ad at the bottom of page.
InSIDE & OUT (MODULAR)
InChES
Full Page ..............................................................11.625 x 21
6 Col. x 14"...........................................................11.625 x 14
5 Col. x 14".............................................................9.667 x 14
1/2 V (3 col. x 21") ...................................................5.75 x 21
1/2 H (6 col. x 10.5").........................................11.625 x 10.5
4 Col. x 14".............................................................7.708 x 14
2 Col. x 21".............................................................3.792 x 21
6 Col. x 7"...............................................................11.625 x 7
3 Col. x 10.5".........................................................5.75 x 10.5
2 Col. x 14".............................................................3.792 x 14
3 Col. x 5.25".........................................................5.75 x 5.25
2 Col. x 6.9"...........................................................3.792 x 6.9
2 Col. x 3.45".......................................................3.792 x 3.45
ShOP CLEVELAnD
InChES
Front or Back Cover Ad ..................................... 10 x 8.25
Front Page Jewel Ad ........................................... 3.5 x 2.5
Back Page Jewel Ad.......................................... 5.75 x 2.5
Inside Full Page Ad ........................................ 10 x 10.875
Inside Half Page ............................................... 10 x 5.375
Inside Quarter Page .................................. 4.9375 x 5.375
4 Page Pop-Out .................................................... 21 x 12
(Build outside & inside pages as double truck)
SPECIAL AD POSITIOnS
InChES
Stock Island Ad .................................................... 4.5" x 5"
Island Ad Sat/Sun Real Estate......................... 3" x 1.375"
Front Page Premium Ad Box ............................... 2.7" x 3"
Diversions Ad in Comics................................... 8.7" x 2.5"