4/17/2017
Why People Do What They Do
Tracy
Spears
Designing Your
Personal
Brand
Co-Founder
The Exceptional Leaders Lab
www.ExceptionalLeadersLab.com
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Character
Competence
Soft Skills
Hard Skills
The
Sticky
Note
Exercise
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4/17/2017
The
Top Ten
Competencies
“Why
doLeadership
people do
what they do???”
When 195 global leaders were asked to rank 74 qualities, these rose to the top
The Ten Ten Leadership Competencies
T>W
Poor
Average
Excellent
When it comes to change,
I’m all about…
My top three leadership strengths are:
1.
2.
3.
I would rate my current effectiveness as a leader as…
Your
Baseball
Card
_____________________________
_____________________________
_____________________________
I am better
with…
Intuition
&
Instincts
Individual
Vision
I have developed
my current
Leadership skill
set through…
People
Skills
On the Job
Experience
Technical
Skills
Deliberate
Study
Collective
Action
Careful
Consideration
You!
My top three leadership weaknesses are:
1.
2.
3.
______________________________
______________________________
______________________________
Introverted
Extroverted
I consider myself to be more…
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2
4/17/2017
Your Personal Brand =
o Your Reputation X Everyone Who Knows You
o What People Expect From You
o All of the Impressions You Make on Others
What
is our
opinion?
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What Influences Your Personal Brand?
The way you sound, the way you look, the clothes you wear,
your haircut, your friends, your family, your name, your
Facebook page, your job title, your education, your LinkedIn
profile, your opinions, your experiences, your biases, your
interests, your political beliefs, your tweets, your tattoos,
E V E R Y T H I NG
your home town, your car, your priorities, your social
network posts, your race, your taste in music, your age, your
vocabulary, your confidence, your anxiety, your friends,
your religion, your hobbies, your fitness, your attitude,
your introversion or extroversion, your accent or
dialect, your opinions, where you work…
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4/17/2017
Some bad news & some good news…
Bad News:
You don’t
get to choose
to have a
Personal
Brand
Good News:
You can
positively
Influence
your Personal
Brand in
many ways
(you have one)
Progressive Leaders understand the
Importance of their Personal Brand
-It is their responsibility
-It is always changing
-Let’s think about some personal brands…
So what are
you known for?
No one wants to be stuck with a negative
or stagnant reputation or brand...
especially at work.
There are many effective ways to positively
influence what you are known for.
Let’s take a personal branding test…
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4/17/2017
How do you know when it is time for
active personal brand development?
Do you hear yourself saying the same things?
Are you being sought out less for input or ideas?
Does it seem like you have less career momentum?
Do you often feel undervalued?
Do you feel like you’re just going through the motions?
Are you being the same predictable person?
Sometimes you have to….
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Shake It!
Bottom Line:
Your professional upside is
increased when you know
how to actively manage and
develop your personal brand
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4/17/2017
The Six Crucial Steps to Successful Personal Branding
Identify
Your
Strengths
Weaken
Your
Weaknesses
Discover
Your
Differentiators
Identify
Your
PBU*
Develop
Your
PBB*
Start Acting
Like the Person
You Want
To Be
*Personal Brand Upside *Personal Brand Blueprint
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Identify Your Strengths
-What are you great at?
-What is your wild card?
Weaken Your Weaknesses
-Look at your baseball card
-Be absolutely objective
-What are you faking?
Discover Your Differentiators
-Think about what makes you original & unique
-Personal Branding means being more “You”
more of the time
Identify Your Personal Brand Upside
-Where can you get better fast?
-Decide on three priority improvement areas
Develop Your Personal Branding Blueprint
-How would you really like to be known?
-How would you benefit from these changes?
Start Acting Like the Person You Want To Be
-What are some first steps you can take right away?
-If you start showing up as this person…
Copyrighted Material © All Rights Reserved
6
4/17/2017
The Six Crucial Steps to Successful Personal Branding
Identify
Your
Strengths
Weaken
Your
Weaknesses
Discover
Your
Differentiators
Identify
Your
PBU
Develop
Your
PBB
Start Acting
Like the Person
You Want
To Be
Copyrighted Material © All Rights Reserved
Conversations
The
6
Leaders
Must
Get
Right
T
“I never fire anyone, they fire
themselves! I just fill out the
paperwork.”
Debra Wiggs
Founder/Transformationist
V2V Management Solutions
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4/17/2017
The Timely Talk
How do you know it is time for a Timely Talk?
 Someone is underperforming
 Someone is creating issues for the team
 You’re invested in them and they are not succeeding
Final way to know?
… it is not going to get better without your intervention
Your Timely Talk Script:
1.
2.
3.
4.
5.
Explain reason for meeting
This concerns me because…
Make a clear coaching recommendation
Set up a review time
Clarify your confidence in the person
23
The
Now
or
Never
Conversation
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4/17/2017
“We seem to be stuck and we’re running out of options”
“You are making a decision about your future with your
performance, do you understand that?”
“Your potential in this role is still as great as ever,
but you are at risk”
“I’m going to tell you what needs to change…
and what will happen if it doesn’t”
NOTE #2:
This is the conversation most
leaders never have. You can
influence careers with candor.
NOTE #1:
The Now or Never talk would
typically follow a Timely Talk
that did not yield results..
The Can’t or Won’t Dilemma
+
• Progressive leaders identify first, then take action
• Experience and discernment are important here
• Your can avoid some major leadership mistakes
This decision process is easy to learn…
You have to get this part right
Won't
Warning
Performance
Comply
Success
No
Comply
Out
Issue
Success
Can't
Training
Failure
Out
… and easy to teach
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4/17/2017
The IVY Interview
( I Value You )
Do’s:
Actually schedule these interviews
Have specific points of recognition
Prepare like you would for any other important meeting
Dont’s:
Don’t be too casual. These are important opportunities
Don’t do too many
 How are things going for you?
 Are you enjoying your work?
 What is the best part of your job?
 What is the part you enjoy least?
Ten great
questions for
your IVY
Interviews
 If you could change something about your job, what would it be?
 Where do you see yourself in five years?
 Is there something that you think we’re focusing on too much?
 How do you feel about our working relationship?
 Do you have any coaching tips for me?
 Do you know how valuable you are to this organization?
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4/17/2017
The Coachable Moment
W
A Coachable Moment is When a Leader
Can Immediately Address an Issue
The conversation needs to be private and public.
Coachable Moments start with questions:
“Let’s talk about what happened in there”
“Why do you think you reacted that way?”
“You understand that this is not acceptable, right?”
“You can do a lot better than that, how can I help?”
“Did you feel like you were 100% prepared?”
“What do you think would be the best ways to improve?”
The Rock Star Reminder
 You have someone on your team with amazing potential
 They are still learning and improving
 You expect them to do GREAT things
 You need to tell them!
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4/17/2017
The
Skip Level
Meeting
Skip Level Meetings Depend on 360º of Trust
Does the “skipped” manager trust that …
-The real purpose of the meeting is clearly stated and that there are no hidden motives?
-Their leader is open to really listening to the team?
-Their team will offer fair and honest feedback to the leader?
Do the employees who are participating trust that …
-The senior leader conducting the meeting is open to really listening to them?
-The senior leader supports the “skipped” manager and isn’t trying to undermine him or her?
-Their fellow team members will respect each person’s right to confidentiality?
Does the senior leader trust that …
-The “skipped” manager is supportive of the process?
-The “skipped” manager is receptive to hearing honest feedback?
-The employees will be open, honest and engaged in the process?
The 6 Conversations You Must Get Right:
1. The Timely Talk
2. The Now or Never Conversation
3. The IVY Interview
4. The Coachable Moment
5. The Rock Star Reminder
6. The Skip Level Meeting
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4/17/2017
It’s the most surprisingly important
attribute for leaders
Here’s why…
W
Humility must be a central character
trait for todays leaders, for five reasons:
①
②
③
④
⑤
Humility gives you upside as a leader
It makes you approachable
Your team will want you to succeed
You will be naturally empathetic
It is what allows you to influence others
Humility is one of the most
misunderstood leadership qualities.
Let’s review what humility isn’t:
•
•
•
•
•
•
Weakness
A lack of confidence
Denying your strengths
Being passive
Being self-deprecating
Acting less important than you are
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4/17/2017
A surprising truth about leadership humility…
The importance of humility
grows at the same rate as
the Leader’s responsibility
The more important the
Leader’s job is… the more
important Humility is
Front Line
Caregiver
Team Leader
Charge Nurse
Director
Executive
Leader
A not-so-surprising truth about humility…
The more important
your leadership role is,
and the more experience
you have in that role...
… the more difficult being
authentically humble will be.
Arrogant
Selfish
Incompetent
The words most
often
used to
Predictable
describe
ineffective
leaders
Not
Trustworthy
Condescending
Out
Of
Touch
Inconsistent
Egotistical
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4/17/2017
Research Quantifies the Impact of Humility
Let’s Review the
Scope of study:
Three Best Ways to
Preserve & Develop
Leadership Humility
69,000 Managers
750,000 Direct Reports
Over 500 Companies
Compared self-evaluations to 360° evaluations
Let’s Review the
Three Best Ways to
Preserve & Develop
Leadership Humility
The better the managers scored themselves,
the worse their 360° evaluations were
Let’s Review the
Three Best Ways to
Preserve & Develop
Leadership Humility
Managers who rated themselves as the highest skilled,
were considered the least competent by their teams
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4/17/2017
Let’s Review the
Three Best Ways to
Preserve & Develop
Leadership Humility
#1
Being a Constant Learner
Being in touch with all
that you don’t know
makes anyone humble
It is almost impossible to
be arrogant when you
are in “learning mode”
You are a “work in progress”,
which is a very attractive
leadership identity
Get Out of the
1st Person Pronoun
Business
“We”
“I”
“Me”
“Our”
“My”
“Us”
“Mine”
“Let’s”
One of the most reliable
markers of a leader
lacking humility is the
overuse first-person
pronouns.
#2
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4/17/2017
#3
Give Away Credit
-Be self-effacing
…compliments you give yourself don’t count anyway
-Look for ways to make people on your team shine
…even if some of the work was yours
-Be worried about how other people look, not how you look
Humility is having a modest opinion
or estimate of one's own
importance, rank, or role.
Miriam-Webster Dictionary
Humility is not thinking less of yourself, it
is thinking of yourself less.
C.S. Lewis
( We think Mr. Lewis got it exactly right )
Last Thought…
Humility is the
most attractive
quality a leader
can cultivate.
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4/17/2017
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