NewsandinsightforNorthAmerica'sfreshproducebuyers
ByGillMcShane
Thursday19thFebruary2009,16:21GMT
BordersMelon
signsupto
HarvestMark
Thetraceabilitysolutionisgainingstrong
momentumintheUSwatermelon
industrywiththeadditionofNorthAmerica�slargestwatermelon
groweranddistributor
T
exas-basedBorders Melon Co. –
safe, healthy and delicious supply of
chain management services to their retail
the largest watermelon grower
watermelons year around,” said Nowell
buyers and end consumers - further
and shipper in North America –
Borders, owner of Borders Melon Co., in a
differentiating
and Georgia-based Borders Melons East
pressstatement.
customerservice.
have today (19 February) joined the
expanding list of watermelon growers
“With
deploying
traceabilityprogramhasneverbeeneasier,”
HarvestMark
added Barry Plotnick, manager, Borders
Grower’s Select, Melon 1, Mouzin, Premier
Melons East. “Traceability benefits the
andSunState.
theHarvestMark traceability
solutionforthe2009season.
their
products
and
HarvestMark,
launching
a
Other watermelon growers already using
include
Coosaw
Farms,
Developed byYottaMark, the leader in
entiresupplychain,andwillplayakeyrole
traceability and authentication solutions,
in boosting overall consumer confidence
Today,nearly150mproduceproductshave
HarvestMarkgivesindividualwatermelons
andbringingnewsafeguardinfoodsafety.”
been
a unique identity that links to growing,
traceability, from berries and tomatoes to
harvest,
watermelons and peppers, among other
The HarvestMark Codes associated with
items.
packing,
and
supply
chain
information.
each product can be entered into a Web
“Implementing
HarvestMark
will
portal for instant trace-back and trace-
strengthenourwellestablishedfoodsafety
forward.Growers,packersandshipperscan
program as we continue our commitment
use the HarvestMark solution to offer
delivering
enhancedtraceabilityandsupply
http://www.fruitnet.com/americafruit/article/1474/parts-of-san-diego-quarantined-as-psyllid-count-mounts
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enabled
with
HarvestMark