(0(5*,1*/($'(5
'DQLHOOH6LPRQHOOL3K'
,QWHO&RUSRUDWLRQ
& , 7$7 , 2 1
)RU¿QHO\KRQHGDELOLWLHVLQVFLHQWL¿FUHVHDUFKHQJLQHHULQJ
DQGSURMHFWPDQDJHPHQWWKDWKDYHUHVXOWHGLQPRGHOV
RIDFFRXQWDELOLW\DQGVHWWLQJKLJKVWDQGDUGVIRU
HQJLQHHULQJSHUIRUPDQFH
'
DQLHOOH6LPRQHOOL3K'JUDGX
DWHGIURP%RVWRQ&ROOHJHLQ
ZLWKD%6LQFKHPLVWU\WKHRQO\
ZRPDQ WR GR VR LQ WKH &ROOHJH RI $UWV
DQG 6FLHQFHV WKDW \HDU 6KH UHFHLYHG D
IXOOVFKRODUVKLSIURP'X3RQWDQG%ULVWRO
0\HUV6TXLEEIRUJUDGXDWHVWXG\DQGVSHQW
WKHQH[W¿YH\HDUVZRUNLQJRQKHU3K'LQ
SK\VLFDOFKHPLVWU\ZLWK0DU\-DQH6KXOW]
3K'DW7XIWV8QLYHUVLW\'U6LPRQHOOL
ZDVDQHDUO\FRQWULEXWRUWRWKHGHVLJQRI
'U6KXOW]¶VODVHUODEDQGZHWFKHPLVWU\
ODEV'U6LPRQHOOL¶VUHVHDUFKIRFXVHGRQ
PROHFXODULQWHUDFWLRQVDQGEHKDYLRURI
DPPRQLDDWWKHOLTXLGYDSRULQWHUIDFH
6KHSXEOLVKHGVL[DUWLFOHVEDVHGRQWKLV
ZRUNLQSHHUUHYLHZHGVFLHQWL¿FMRXUQDOV
DQGUHFHLYHGDQDZDUGIRUEHVWJUDGXDWH
VWXGHQWUHVHDUFKSUHVHQWDWLRQDWWKH&RO
ORLGDQG6XUIDFH&KHPLVWU\'LYLVLRQRI
WKH$PHULFDQ&KHPLFDO6RFLHW\PHHWLQJV
LQDQG'U6LPRQHOOLUHFHLYHG
KHU3K'LQ
1RZDPRGXOHHQJLQHHULQJJURXSOHDGHU
ZLWK ,QWHO &RUSRUDWLRQ 'U 6LPRQHOOL
PDQDJHVDWHDPRIHQJLQHHUVUHVSRQ
VLEOHIRUGHYHORSLQJUREXVWHQGRIOLQH
VRUW DQG HWHVW PHWKRGRORJLHV IRU QH[W
JHQHUDWLRQPLFURSURFHVVRUV6KHMRLQHG
,QWHOLQDVDVHQLRUSURFHVVHQJLQHHU
LQWKHFRPSDQ\¶V7KLQ)LOPV0HWURORJ\
150 SWE • CONFERENCE 2013
*URXSLQ+LOOVERUR2UH,QKHU¿UVWWZR
\HDUV ZLWK WKH FRPSDQ\ 'U 6LPRQHOOL
ZDVOHDGHQJLQHHUIRUIRXUZRUNLQJJURXSV
DQGIRXUWDVNIRUFHVGURYHKDUGZDUH
XSJUDGHV DQG TXDOLILHG ILYH VRIWZDUH
HQKDQFHPHQWV7KHUHVXOWLQJLPSURYH
PHQWVGUDPDWLFDOO\LQFUHDVHGHTXLSPHQW
DYDLODELOLW\DQGUHOLDELOLW\
:LWKKHULQWHQVHIRFXVRQGHOLYHULQJ
H[FHOOHQW UHVXOWV 'U 6LPRQHOOL GLVWLQ
JXLVKHG KHUVHOI GXULQJ WKH UDPSXS RI
WKH3HQWLXPŠSURFHVVRUZKLFKLQYROYHG
D QRYHO SURFHVV WHFKQRORJ\ WR LPSURYH
FKLSSHUIRUPDQFH6KHOHGDWHDPRI
HQJLQHHUVWRHQDEOHDXQLTXHWHFKQLTXH
FDOOHGORZHQHUJ\HOHFWURQLQGXFHG;UD\
HPLVVLRQVSHFWURPHWU\'HVSLWHVLJQL¿FDQW
REVWDFOHVXQGHU'U6LPRQHOOL¶VGLUHFWLRQ
DOONH\PDQXIDFWXULQJPLOHVWRQHVZHUH
FRPSOHWHGLQMXVWZHHNV6LPLODUSURM
HFWVXVXDOO\WDNHDERXWPRQWKV$VDQ
5'HQJLQHHULQ,QWHO¶VOHDGGHYHORSPHQW
IDFLOLW\IURPWR'U6LPRQHOOL
FUHDWHGLQQRYDWLYHPHWKRGVIRULQGXVWU\
¿UVW³VWUDLQHGVLOLFRQ´¿OPVDQGLPSURYHG
WUDQVLVWRUSHUIRUPDQFHE\SHUFHQWLQ
DGYDQFHGORJLFGHYLFHV
,Q'U6LPRQHOOLPRYHGWR,QWHO¶V
VRUWWHVWRUJDQL]DWLRQZKHUHWKHHOHFWUL
FDOFKDUDFWHULVWLFVRIDOOPLFURSURFHVVRUV
DUHWHVWHGGLIIHUHQWLDWHGDQGVFUHHQHG
EHIRUHVKLSPHQW$VRQHRIWKHPRVWVHQLRU
HQJLQHHUVLQ6RUW7HVW'U6LPRQHOOLZDV
FKDUJHGZLWKLGHQWLI\LQJSUREOHPVDQG
GULYLQJLPSURYHPHQWVWRWKHRSHUDWLRQ
6KHHIIHFWHGFXOWXUDOFKDQJHRQDIXQGD
PHQWDOOHYHOE\UHYHDOLQJLQHI¿FLHQFLHVLQ
SURGXFWLYLW\DQGUHVRXUFHXVH$VSURMHFW
PDQDJHUIRUDOOQHZSURGXFWLQWURGXFWLRQV
DQGIRUDOOHTXLSPHQWLQVWDOODWLRQV'U
6LPRQHOOLPRGHOHGDFFRXQWDELOLW\DQGVHW
DKLJKVWDQGDUGIRUHQJLQHHULQJSHUIRU
PDQFH7KURXJKWKHFRXUVHRIKHUFDUHHU
DW,QWHO'U6LPRQHOOLKDVEHHQKRQRUHG
ZLWKVHYHQWHFKQLFDOHQJLQHHULQJDZDUGV
DQGWZRSDWHQWV
&RPPLWWHG WR WKH HGXFDWLRQDO DQG
SURIHVVLRQDO DGYDQFHPHQW RI DVSLULQJ
VFLHQWLVWV 'U 6LPRQHOOL IRXQGHG WKH
1RUWKHDVW 6HFWLRQ <RXQJHU &KHPLVWV
&RPPLWWHH DQG WKH 1RUWKHDVW 6WXGHQW
&KHPLVWU\5HVHDUFK&RQIHUHQFH6KHHQ
MR\VUROHPRGHOLQJZRUNLQWKHFRPPXQLW\
DQGSDUWLFLSDWLQJLQ,QWHO,QYROYHGWKH
FRPSDQ\¶VYROXQWHHUSURJUDPDLPHGDW
HQJDJLQJ \RXQJ SHRSOH LQ VFLHQFH DQG
HQJLQHHULQJ
,QKHUOHLVXUHWLPH'U6LPRQHOOLHQMR\V
VSHQGLQJWLPHZLWKKHUKXVEDQGDQGWKHLU
WZRFKLOGUHQ