modernizing the divorce process
This presentation contains offering materials prepared solely by Separate.Us without the assistance of SI Securities, and not
subject to FINRA Rule 2210. In addition, this presentation may contain forward-looking statements and information relating to,
among other things, the company, its business plan and strategy, and its industry. These statements reflect management’s current
views with respect to future events based information currently available and are subject to risks and uncertainties that could
cause the company’s actual results to differ materially. Investors are cautioned not to place undue reliance on these forwardlooking statements as they are meant for illustrative purposes and they do not represent guarantees of future results, levels of
activity, performance, or achievements, all of which cannot be made. Moreover, no person nor any other person or entity assumes
responsibility for the accuracy and completeness of forward-looking statements, and is under no duty to update any such
statements to conform them to actual results.
2
Industry
Divorce is socially normalized yet the legal process has not adapted.
Divorce Filings: 1.2M Annually
Not including gay marriages or latent market of
divorce “avoiders”
$50B
No Attorney: 70%
Majority of divorce litigants represent themselves:
“in pro per”
industry annually
Cost of Divorce: $15-$30K
Is the typical spend on attorneys – for those who hire an attorney
* 2012 data from CDC, applying 3.6 rate to states not included.
Landscape
Innovation has been contained to a multitude of online products that are only targeting 15% of divorces
(uncontested cases).
The Problem
The majority are left to struggle through the divorce process on their own, or reluctantly seek the security of
an attorney (even if they can’t afford it).
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No Attorney = 70%
Try navigating these forms on your own.
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The Solution
Separate.us is a cloud-based, do-it-yourself option that enables all divorces to move forward faster.
Live chat provides quick
answers on legal process
and terminology.
Centralized document center
and form wizards for easy use
Resource center for individuals or
couples still contemplating separation
Separate.us aims to be the universal plug-in to the divorce process.
We have developed a single platform servicing both
do-it-yourself consumers as well as attorneys practicing family law.
Consumer Plug-In (B2C)
use interfaces ove
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1
Initial Paperwork
s.
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Starter
Plan
$99
O
ur
We lead with customer experience and work backwards into legal process.
Get It Done
Plan
$999
Either partner files from the comfort of home
2
Exchange Financial Information
Both partners complete independently
3
Final Judgement
We ensure completion directly or via referral
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We refer cases of
unusual complexity/
conflict to our
trusted network of
attorneys at prenegotiated fees
Professional Plug-In (B2B)
We drive efficiency so attorneys can focus on strategy.
Attorney files initial
paperwork on clients’ behalf
Client assembles and
share all key documents
Attorneys provide
clients with a unique
Separate.us login
MONTHLY SUBSCRIPTION
$250 / 10 Users
Attorney ensures process reaches
final judgment with the court
Separate.us serves as a online hub for divorce.
We share knowledge, assemble and file paperwork, centralize
documents, and navigate a path to final judgment based on case specifics.
When necessary, we refer either or both parties to attorneys, mediators and financial advisors within our trusted network at pre-negotiated fees.
Traction
Early momentum produced a superior product and Beta testing - we are ready to expand and ramp.
Selected:
Legal Tech Accelerator Program
Selected: San Francisco Battlefield
2016
Pre-Seed
Round:
$150K
Oct ‘15
Seed
Round
2017
Oct ‘16
B2C Product Development / Closed Beta Testing
CALIFORNIA
700 Signups/
10 Beta Testers
Apr ‘17
B2C Soft Launch / Proof of Revenue
CALIFORNIA
2018
Jun ‘17
Jun ‘18
B2C Public Launch
CALIFORNIA
120 Signups/
13 customers
$9K Total Revenue
B2B Closed Beta Launch
CALIFORNIA
(190K licensed attorneys in
CA of which ~20% practice
family law; will rise if process
is more accessible)
B2C Public Launch
TEXAS & NEW YORK
Use of Funds
We will drive revenue expansion with our first marketing campaign.
9%
13%
42%
Seed Round
35%
Product/Engineering
Overhead
Staff
Marketing
Market Forces
Multiple trends are creating tailwinds for Separate.us and for Legal Tech.
Millennials and recently
married same sex couples
prefer DIY options
All courthouses are
implementing systems to
allow for e-filing in the next
5-7 years
Fast growing trend among
lawyers to offer “consulting”
services (as opposed to
handling everything (aka
“attorney of record”)
Emergence of LLLT’s that
will allow
for more affordable legal
guidance to
the consumer
Potential
Customer trust creates the opportunity to extend lifetime value.
Other Areas of Law/Legal Processes
Landlord/Tenant
Small Claims
Will/Trusts
Pre-Nuptial Agreements
Life After Divorce
Support Groups
Financial Planning
Parenting
Dating/Travel
* 4.3M court users are self-represented in California alone: huge market for DIY online solutions in other areas of law.
Team
Founder Sandro Tuzzo has practiced family law for more than 15 years and was motivated to be part of the
movement marrying law and technology.
Sandro Tuzzo
Chief Executive Officer
Family Law Attorney, 15 years
Past President, Bar Association of San Francisco, Family Law
Adjunct Professor, UC Hastings College of the Law
Jon Eckstein
Ben Swieskowski
Allyson Kwett
James Riseman
Chief Technology Officer
Head of Digital Marketing
Head of Product
Head of Product Marketing
Senior Software Engineer, HelloSign
Founding Team Member, bop.fm, acquired by Lifelock
Full Stack Software Engineer
Masters in Statistics, Stanford
Senior Paralegal & Notary Public
Web Developer
Director of Product Marketing, New Relic
Advisors
Pete Kennedy
Matt Kaufman
Max Shevyakov
Robbie Bhathal
Neel Mehta
Compliance Attorney, Legalzoom
Director, Rocket Lawyer
CEO, BorrowLenses, Acquired by Shutterfly
CEO, Suiteness, YC 2016
Head of Business Development, Glow, Inc.
Sandro Tuzzo observed the long lines at divorce court and
identified with the frustration, not only as an attorney but also as
a child of divorce and a divorcee himself. His determination found a better way.