5
Tips for Building
Engaging,
Data-Driven
Mobile Apps
Users demand engaging, high-performance mobile app experiences
According to Gartner, next year...
79%
plan to increase
spending on
mobile
development by
of organizations surveyed
36%
and many will explore new technology
and sourcing options1
1. Gartner, “Survey Analysis: Enterprise Mobile App Development Spend is Increasing, While Platform Choice Remains Tactical”, October 2014
1 Engage design and development experts
Native mobile applications require different, hard-to-find skills
...will grow
at least
The market
capacity for
mobile
application
development
services...
...an internal IT
organization’s
capacity
to deliver them
through 2017.2
5X
faster than...
2. Gartner, “How to Choose a Mobile App Development Partner” August 2014
2 Be prepared to iterate frequently, at scale
High-frequency releases require a development environment that supports
continuous integration, delivery, and automated deployment
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Brands with
highly rated
consumer mobile
apps release
8-12
times per year3
3. Forrester Research, “CIO’s: Organize for Mobile Success”, October 2014
3 Use mobile-friendly microservices
Releasing several different mobile apps is simplified and
accelerated with reusable backend components.
TASK A
TASK B
1
3
2
4
TASK C
USER ROLE A
USER ROLE B
USER ROLE C
5
6
4 Capture & use data to refine the app experience
The multitude of sensors produce a massive amount of data that provides an
unprecedented, 360-degree view of your customer and users
The latest
smartphone
models boast
17
or more
sensors
5 Invest in QA automation
Testing quality assurance (QA) over such a proliferation of devices and
software is an overwhelming task
4000+
Android devices
5
minutes testing
Pivotal provides software and services to help you
build mobile applications that perform well and
support frequent releases of new, engaging capabilities.
[email protected]
www.linkedin/com/company/pivotalsoftware
@Pivotal
333
hours testing