Subject: Visual Literacy / Digital Texts / Persuasive Writing
Years 3-6
Term 6 – Time allocation: 7 hours
Week
Learning intention
Activities
Resources
Assessment activities / criteria
1: General
To identify the
Whole class: What is meant by
Lesson Plans – Trailer 9:
I can:
introduction
different types of text
‘persuasive techniques’? Where do
Summer Show Reel
describe what is meant my ‘persuasion’
– trailers and
that use persuasive
we see / hear persuasive language? DVD player
persuasive
techniques
Why? What’s special / different
Screen
technique
about persuasive language?
Whiteboard
give examples of persuasive language
Focus on the film trailer as digital
Paper / Literacy books or folders
talk about a film trailer and describe how it
techniques
text that uses persuasive language.
identify the type of texts that use persuasive
persuades audiences to see movies
Watch the ‘Summer Show Reel
(Trailer 9 on the disc).
Groups: work on the Summer Show
Reel questions found in the Lesson
Plans
Plenary: feedback answers /
discussion points
©2011 Film Education
page 1
2 + 3: Examine
To identify how
Whole class: discuss how films tell
Lesson plans:
I can:
how live action
trailers use film
stories – use the Film Language
Trailers 1 (Zookeeper); 2 (The
explain what is meant by ‘film language’
movie trailers
language to
information available in the Lesson
Smurfs); 3 (Diary of a Wimpy
describe how film language is used in
persuade
‘persuade’ audiences
Plans. How do the live action
Kid: Rodrick Rules) and 6 (Mr.
trailers to persuade audiences
audiences to
to see their film
trailers use colour; light; sound;
Popper’s Penguins)
work in groups to examine a trailer in
come to the
music; editing and camera to
DVD player
detail and describe how its film language
cinema
persuade?
Screen
components come together to persuade
Groups: One group to examine
Paper / Literacy books or folders
audiences to see the film at the cinema
Zookeeper; one to examine The
Computer suite or viewing facility
share ideas and listen to others, making
Smurfs; one to examine Diary of a
– one per group
constructive comments
Wimpy Kid: Rodrick Rules and one
to examine Mr. Popper’s Penguins.
Use the Lesson Plans for each
trailer as prompters. In pairs, pupils
to make notes on how each trailer
uses film language to persuade.
Plenary: feedback and discuss
effectiveness of each trailer
©2011 Film Education
page 2
4: Explore
To identify how
Whole class: referring to the Film
Lesson plans:
I can:
how animated
animated movies use
Language work carried out in weeks
Trailers 4 (Cars 2); 5 (Puss in
explain what is meant by ‘film language’
movie trailers
colour, character and
2+3, discuss the difference between
Boots), 7 (Arthur Christmas) and
describe how film language is used in
persuade
editing to persuade
live action and animation. Discuss
8 (Kung Fu Panda 2)
trailers to persuade audiences
audiences to
audiences to see the
how animated movie trailers may try
DVD player
work in groups to examine a trailer in
come to the
film
to persuade audiences differently
Screen
detail and describe how its film language
and why.
Paper / Literacy books or folders
components come together to persuade
Groups: one group to examine
Computer suite or viewing facility
audiences to see the film at the cinema
Cars 2; one to examine Puss in
– one per group
share ideas and listen to others, making
cinema
Boots and one to examine Arthur
constructive comments
Christmas using the Lesson Plans
for each trailer as prompters. In
pairs, pupils to make notes on how
each trailer uses film language to
persuade.
Plenary: feedback and evaluate
effectiveness of each trailer.
©2011 Film Education
page 3
5: Pupils to
To carry out a close
Whole class: watch all 8 trailers (not
Trailers on the Teaching Trailers
I can:
choose their
analysis activity
the Summer Show Reel), explaining
Primary 2011 DVD (except the
carry out a shot by shot analysis activity on
favourite trailer
in order to explain
that children will work in pairs on
Summer Show Reel) DVD player
a trailer, asking and answering ‘why?’ – why
to examine in
effectiveness of a
their favourite trailer. Each pair will
Computer suite – or viewing
does this shot follow that? – why is it edited
detail
trailer
prepare a 1 minute talk to explain to
facility (1 between 2)
in this way etc.?
the others why their favourite trailer
Paper / Literacy books or folders
in pairs, work out how the trailer uses
is the best at persuading audiences.
persuasive language (adjectives; alliteration;
Pairs: pupils to carry out a shot
flattering the viewer; rhyming; imperative
by shot analysis using their Film
verbs; emotive language; repetition) to
Language grids to determine how
persuade the audience to see the film
their trailer choice uses persuasive
explain why their trailer choice is more
techniques effectively
effective than the others
Plenary: Each pair to present their
1 minute pitch on their favourite
trailer. Whole class to vote on
most effective trailer in terms of
persuasiveness
©2011 Film Education
page 4