triathlete.com
2016
media kit
editorial
The World’s Leading
Resource for triathlon
As the world’s oldest, largest and
most respected triathlon magazine,
Triathlete was born with the sport
and continues to evolve. Triathlete
strives to be the must-read resource
for participants of the fastest
growing sport on the
planet, while serving as
a catalyst for continued
growth of the sport. As a
category leader, Triathlete
provides complete
coverage of the sport’s
fundamentals.
Triathlete at a Glance
Circulation: 37,000
Readership: 74,000
Frequency: 13x including one
special Buyer’s Guide issue (90-day
newsstand life)
Verified circulation: Audited by
circulation Verification Council (CVC)
In Every Issue
„Triathlete covers all the bases
with dedicated content sections “Swim,”
“Bike,” “Run” and “Fuel”
„gear and tech: Triathlete’s discerning
product coverage provides readers with
feedback on the best tools for training
and racing
„Coverage of all types of triathlon,
including amateur and professional
racing and Ironman, ITU and off-road
events
„Inspiring features and photography
from triathlon adventures and iconic
races around the world
web presence
Triathlete continues to upgrade its
digital edition to regularly include
interactive multimedia — the
digital magazine features how-to
instructional videos, audio clips
from the pros, photo galleries
and more, providing users with
an enriched experience and the
chance to get even more out of
their Triathlete subscription!
at a Glance
Monthly Users:
500,000
Monthly Sessions:
1 million
All ads run in print and digital
edition. Enhance your digital
edition ad with bonus content such
as video, audio or slideshows!
Making Headlines Everyday
„news: Race reports and
noteworthy updates about
the triathlon community
„gear and tech: From how
to maintain your bike to
extensive product reviews,
galleries and an online
buyer’s guide
„training advice, including
training plans, swim tips, run
and bike workouts, cross
training and injury prevention
„photo galleries showcase
the action from events around
the U.S. and the world
„nutrition coverage,
including tips for fueling in
racing and training as well
as lifestyle content including
recipes and healthy eating
strategies
Leading the industry
with sites utilizing
responsive design
approach, providing
optimal viewing
experience across
desktop, mobile and
tablet devices
‚
TRAVEL HACKS
FOR TRIATHLETES
Traveling to a
destination race
can seem daunting.
But with help from
a few experts and
experienced travelers,
we’ve compiled a
collection of useful
tips and tricks to
make your next
wheels-up adventure
simple and stress-free.
YOUR
next great
BY HOLLY BENNETT
NUTRITION
TO GO
TRIATHLON
ADVENTURE
TIME TO GET PLANNING! THESE DREAM TRIATHLON TRIPS
ARE THE ONES THAT BUCKET LISTS ARE MADE OF.
B Y J E N É S H AW
5 8 T R I AT H L E T E A P R I L 2 015
1
LEEDS CASTLE TRIATHLON
Kent, England
Sprint, Olympic, junior aquathlon
June 27–28, 2015
Leeds-castle.com
SLEEP IN A
CASTLE—THEN
SWIM AROUND IT
Ever swum in the moat of a castle before? We didn’t think so. At the Leeds
Castle Triathlon, you not only get to
race around a majestic 900-year-old
castle, you get to sleep in the luxurious rooms the night before the race.
The Dine and Sleep option includes a
sports massage and a pre-race dinner
in the Henry VIII Banqueting Hall and
a healthy, proper English breakfast
as part of the weekend. The course
starts with a swim through the castle’s
arches, then a rolling bike course and
challenging off-road run route through
the castle grounds, amid the 500 acres
of parkland and formal gardens.
Ironman champion
Linsey Corbin considers
food from home as a
critical travel provision.
“Always pack healthy
snacks for the flight and
some of your favorite
pre-race foods, as you
never know whether a
grocery store will be
convenient (or carry
what you need) when
you arrive,” Corbin
says. Her go-to travel
snacks include apples,
carrots, pretzel sticks,
mixed nuts, Emergen-C
(vitamin C supplement),
tuna, dark chocolate,
hard-boiled eggs, her
favorite coffee and individual packs of Justin’s
Nut Butter.
This GO by Thinksport
container ($15,
Amazon.com) is an
easy way to take a
healthy meal on the go
to avoid airline meals.
T R I AT H L E T E .C O M
59
„FAQs for beginner
triathletes
Facebook and
Twitter followers:
173,000+
98,000+
reader profile
demographics
OUR AUDIENCE
The Triathlete audience consists of
passionate, motivated individuals who
continually challenging themselves and
are loyal to the brands that support their
lifestyle. They have the financial means to
purchase the gear they need to fuel this
lifestyle. As individuals who are driven to
pursue fitness in a society that is facing
health issues due to decreasing activity
rates and an obesity epidemic, these
individuals are influencers and opinion
leaders in their communities.
69%
male
31%
female
Median age
42
HHI
$129,135
83%
graduated
college
41%
have
post-graduate
degrees
Active
„90% participate in at least one
triathlon event annually
„Days spent training each week: 5.5
„Participate in an average of
-- 3 sprint-distance events annually
-- 2 international-distance events
annually
-- 2 half iron-distance events annually
-- 1 iron-distance event annually
Responsive
„92% visited an advertiser’s website
after seeing an ad in the magazine
„92% own smartphones
„52% visit Triathlete.com once a week
or more
„78% use Facebook
„34% use Twitter
Heavy users of triathlon
gear and equipment
„92% responded that they are looking
for gear and tech coverage in Triathlete.
„Readers would have to spend an
average of $9,266 to replace all of their
triathlon gear
„99.6% own at least once bike and
average of 3.7 bikes per household
Source: Triathlete Reader Study
2016 editorial calendar
Space close
Materials due
On sale
10/16
10/30
12/8
Best Entry Level Gear; Building a Bulletproof Body (strength training, yoga);
Women’s Supplement (pending)
11/13
11/30
1/5
March The Everyman Issue
12/15
1/4
2/9
1/4
1/15
2/23
1/15
1/29
3/8
2/12
2/26
4/5
3/11
3/25
5/3
4/17
5/1
6/9
Day in the Life of Team USA; Introducing the ITU; Road to
Rio Official Event Guide (pending)
5/13
5/27
7/5
September Speed Issue
6/10
6/24
8/2
7/8
7/22
8/30
8/12
8/26
10/4
Holiday Gift Guide; Triathlete Strong: Foundational Strength
9/16
9/30
11/8
JANuary 2017 Content TBD
10/14
10/28
12/6
FEBruary 2017 Content TBD
11/11
11/28
1/3
January New Year, New You
Triathlon Changed My Life (stories of transformation through sport); Best Places
to Live; Gear We’re Excited About (Interbike previews)
February Beginner’s Special
Strategies for the Time-crunched Triathlete; Making a Difference Through Triathlon
Buyer’s Guide All-things-triathlon
Bikes, components, running shoes, wetsuits, race gear, etc.
April Nutrition Special
Inside My Pantry; The Fuel Awards (best new nutritional products)
May The Travel Issue
Smart Travel Gear/Tactics; Tri Bike Review; The Best Trickle-down Tech
June Injury Prevention and Recovery Special
Physiological Testing for Triathletes (VO2, bloodwork); Salvage Your Season; Sleep
Special; Summer Run Shoe Review
July Swim Special + Body Issue
Wetsuit Roundup/Review; Swimsuits; Unleash Your Inner Swimmer; Best Cars for
Triathletes; Achieving your Ideal Racing Weight; Fueling a Healthy Body Image
August Olympics Preview Issue
Next-level Performance Strategies and Gear; The Diversity Question
October Kona Special
How I Did It: Age-group Stories; The Best Triathlon Shops; The Triathlete’s
Essential Gear Checklist
November The Racing Issue
The Best Triathlons/Event Guide; Behind-the-Scenes at the Races; Fall Run Shoe Review
December Kona Wrap-up Issue
advertising specs
unit SIZE
live area
trim
bleed
15.0” x 9.5”
16.0” x 10.5”
16.5” x 11.0”
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15.0” x 4.66”
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8.5” x 11.0”
8.0” x 10.5”
2/3 page
4.36” x 9.25”
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1/2 page Vertical
3.16” x 9.25”
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1/2 page Horizontal
6.75” x 4.41”
7.0” x 4.66”
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1/3 page Vertical
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1/3 page Square
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1/4 page
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Full page
width x Height
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*Please allow .375" in the center of artwork for gutter.
DIGITAL EDITION SPECS
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ad is being designed, DO NOT
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UPLOADING INSTRUCTIONS
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hightail.com/u/competitorgroup
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[email protected]
FTP Transfer available upon request.
ACCEPTED FILES
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COLOR ADS
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„
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„Best black build:
30c, 30m, 30y, 100k
„Remove all color management
profiles
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All files may be accompanied by
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PRODUCTION CONTACT
Competitor Group, Inc.
Production Department
[email protected]
9477 Waples St., Suite 150
San Diego, CA 92121