Fact Sheet
Premium Products
Celect® Cellular Exteriors
• Profiles: 4" Clapboard, 7" Clapboard, 8" Board & Batten, 7" Shake*
• Made with cellular composite technology, prevents air and moisture penetration, ensuring panels will
not rot, crack or peel
• Panels join together with a patented interlocking joint system that makes seams virtually disappear
• Kynar Aquatec® coating resists chipping, cracking and flaking, and repels water, dust, mold and mildew
• Available in 18 fade-resistance colors
• 25-year Color-Protection Warranty
* 7” Shake coming soon
S4S® Conceal™ Trim System
• Profiles: S4S Corner Board, S4S Skirt Board, S4S Standard Trim, Conceal ½" Beaded Planking, Conceal
One-Piece Crown, Royal Decorative Mouldings, Finishing Trim, Astragal Cap
• Accommodates traditional siding, Celect Cellular Exteriors and Portsmouth™ Shake and Shingles
• Closed-cell technology keeps the board face and edge surfaces clean, ensuring low maintenance
• “True square” edges allow for faster, cleaner installation
• Paintable and available in smooth and embossed versions
• Lifetime Never Rot Warranty
Zuri® Premium Decking
• Provides the look of exotic hardwood without the maintenance challenges
• Design versatility – can be used on porches, stairs, ceilings and docks
• Engineered to resist stains, fade, rot and natural wear
• No resealing, painting or staining required
• Minimal woodgrain pattern repetition
• Hidden fastener system
• Available in 5/4" nominal x 5-1/2" wide, 12', 16' and 20' lengths
• Colors: Chestnut, Walnut, Pecan, Brazilia and Weathered Gray
• Special inlays also available
• 25-year Warranty
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Fact Sheet
Aluminum
AlumiPro® Cedar Renditions™ by Royal®
• Profiles: Double 4", Double 4" Designer, V-Groove
• Perfect for accent siding, main siding and soffit, Cedar Renditions has the look of woodgrain without
the maintenance or flammability issues of wood
• Made from 99% recycled content and 100% recyclable
• LEED compliant
• Moisture-proof, nonflammable and virtually maintenance-free
• Colors: Amberwood, Sycamore, Spanish Moss, Cedar Bark and Charwood
• 25-year Prorated Limited Warranty
• Available in Canada only
Insulated Siding
Haven® Insulated Siding
• Profiles: Double 6", Double 7", Double 4.5", Board & Batten
• EPS foam insulation provides up to a 2.7 R-value, depending on profile
• More efficient radiant heat reflection and reduced thermal conductivity
• Significantly more insulating power than fiber cement, wood, engineered wood or brick
• Rigid panels for smoother, straighter walls
• Built with TXL™ Lamination Technology for superior bonding
• Moisture resistance
• Up to 45% noise reduction and maintenance free
• Available in 17 vibrant colors
• Double Lifetime Warranty includes color and hail protection
Traditional Siding
Royal® Woodland
•Profiles: Double 4.5", Double 4.5" Designer, Board & Batten
• .046" thick panel
• Longer, 25' lengths for reduced seams
• Double nailing hem provides a secure, tight fit for better on-the-wall performance
• Deeper panel projection allows for more distinct shadow lines
• Withstands hurricane-force winds up to 200 mph
• Maintenance-free upkeep
• Available in 28 colors
• Double Lifetime Warranty includes color and hail protection
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Fact Sheet
Royal® Estate
•Profiles: Double 4", Double 4.5" Designer, Double 5" Designer, Colonial Beaded
• .044" thick panel
• Teardrop lock design ensures durable on-the-wall performance and easy installation
• Partial rollover nailing hem provides wind load resistance up to 180 mph
• 5/8" butt height offers outstanding shadow lines
• Maintenance-free upkeep
• Available in 27 colors
• Double Lifetime Warranty includes color and hail protection
Portsmouth™ Shake & Shingles
•Profiles: Cedar Shingles, 8' Cedar Shingles, Hand-Split, Staggered Edge, Half Rounds, T45 Perfection
• Achieves the look and feel of cedar details – adding embellishments, dimension and dramatic contrasts
to homes – without the maintenance
• Seamless design
• Maintenance-free upkeep with no painting or scraping
• Assurance™ Fastening System for secure, precise installation
• Superior impact, fade and warp resistance
• Wind resistant up to 160 mph
• Available in up to 22 colors, including weathered and woodland styles, depending on profile
• Lifetime Limited Warranty
Digital Tools and Apps
Royal® Innovation Hub
• Idea-sharing tool that connects building professionals and homeowners to Royal’s product management team through a digital community
• Allows Royal Building Products to perfect existing products and generate new ones, as well as cultivate ideas among building professionals
• Users can provide key data and post questions and success stories; contribute ideas about products, design, colors and installation; send a photo directly from
the jobsite; and report issues from the field
Royal Resources App Series
• One-stop shop gives users quick and easy access to images, brochures and warranties without an Internet connection
• Convenient way to access extensive information for all U.S. and Canadian products
• Available for Royal Siding, Royal Trim & Mouldings, Celect Cellular Exteriors, Zuri Premium Decking and Exterior Portfolio® products
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Fact Sheet
Royal Project Estimator
• Helps siding professionals streamline their business, eliminate waste, maximize profitability and improve customer service
• Pre-loaded with Royal Building Products’ siding brands and Exterior Portfolio’s brand of products, the app allows professionals to store unlimited data for every
siding project
• Intuitive interface features detailed checklists for measuring even the most complicated siding project, and it helps professionals create accurate, on-the-spot
estimates that can be easily shared with homeowners
Zuri® Premium Decking Visualizer Tool
• Interactive design tool that allows users to select color options and railing systems to visualize their decking project
HomePlay™ by Royal
• Online tool that enables homeowners and contractors to fully redesign the exterior of a home with Royal siding and trim products
• Allows users to choose from a selection of built-in homes or upload their own and have it mapped to create a custom exterior design
• Features 115 house plans by Donald A. Gardner Architects
• Option to order design boards and product samples
HomePlay™ Prime by Royal
• Online tool that enables homeowners and contractors to fully redesign the exterior of a home with Celect Cellular Exteriors profiles and trim
• Allows users to choose from a selection of built-in homes or upload their own and have it mapped to create a custom exterior design
Media Contact
Michelle Leitzy
Royal Building Products
614.754.3421
[email protected]
About Royal Building Products
Royal Building Products is a division of Axiall Corporation (NYSE: AXLL). The company manufactures and distributes leading materials for the home remodeling, building and municipal construction markets. For more than
40 years, the company’s commitment to quality, innovation and customer relationships has attracted the loyalty of a growing number of building professionals, homeowners, architects, engineers and distributors to its products.
With operations throughout North America, Royal Building Products offers the renovation, remodeling and new construction industries a broad range of innovative products including siding, trim, accessories, soffit, rain ware,
mouldings, deck, window profiles and patio doors. Royal Building Products also manufactures pipe and fittings for the electrical, municipal, irrigation, plumbing and industrial construction industries. For more information, please
visit www.royalbuildingproducts.com. Follow us on Twitter and “Like” us on Facebook.
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