216 CAMPAIGN TOOL KIT
WELCOME
Welcome to your new Bendon brand toolkit. Within this document we have housed multiple assets to support the coming
season.
This toolkit includes:
•
•
•
•
Press release
Various sizes of campaign images for online and social use
Complete flat lay image gallery
Complete on body image gallery
On each page you will see the ‘CLICK HERE TO DOWNLOAD’ box. Simply click the tab and you’ll be directed to our cloud in the
sky where each asset from that page will be ready for you to download.
NOTE:
Brand toolkit is for Bendon official suppliers only, not for external distribution.
Please forward proposed use of seasonal assets for approval pre going live to Lara Beard: [email protected]
Images must not be cropped, logos added OR altered in any way.
If you require custom images that are not included within this toolkit, please contact:
Lara Beard: [email protected]
OR
Chris Campbell: [email protected]
2
PRESS RELEASE
This Spring/Summer season Bendon journeys to the sandy
shores of Bali. An array of soft pinks are reminiscent of
evening sunsets off set with a plethora of ocean blues.
The utopia of tropical flora and fauna inspire bold yet delicate
floral prints and dusty tones speak to the sandy Balinese
streets.
Together the colour palette and prints evoke romance and a
dreamy bohemia in feeling free and full of endless inspiration.
KEY RANGES
DREAM SHAPER: Refuse to compromise on comfort and style
this season with this technically beautiful everyday bra from
Bendon. With the simple but brilliant placement of the wires
on the outside it completely eliminates wire discomfort
without sacrificing any support, making it set to be the must
have t-shirt bra you’ve been waiting for. Inside cups and frame
are lined with the silkiest brushed microfibre, with minimal
seaming for one continuous and super smooth feel. Available in
a contour bra in Black, Latte and White.
For Bendon official suppliers only, not for external distribution.
Press release can be cut to suit word count. Additional copy can
not be added. Please forward amendments for approval
3
CAMPAIGN IMAGES - PORTRAIT LOGO
Yvette Nouveau
Jungle Floral/White
Collette
Limoges
For Bendon official suppliers only, not for external distribution.
Images must not be cropped, logos added OR altered in any way.
Please forward selection for approval.
Enchanting Romance
Jolie
Twillight Blue/Pink Sand
4
CAMPAIGN IMAGES - LANDSCAPE LOGO
Delicacy
Black/Rose Dust
For Bendon official suppliers only, not for external distribution.
Images must not be cropped, logos added OR altered in any way.
Please forward selection for approval.
Dream Shaper
Latte
5
SOCIAL TILES - LOGO
Yvette Nouveau
Jungle Floral/White
Delicacy
Black/Rose Dust
Collette
Limoges
Dream Shaper
Latte
Enchanting Romance
Ivory
Jolie
Twillight Blue/Pink Sand
For Bendon official suppliers only, not for external distribution.
Images must not be cropped, logos added OR altered in any way.
Please forward selection for approval.
6
FACEBOOK LINK PAGE POST TILE - LOGO
Dream Shaper
Latte
Delicacy
Black/Rose Dust
For Bendon official suppliers only, not for external distribution.
Images must not be cropped, logos added OR altered in any way.
Please forward selection for approval.
7
CAMPAIGN IMAGES - PORTRAIT NO LOGO
Yvette Nouveau
Jungle Floral/White
Collette
Limoges
For Bendon official suppliers only, not for external distribution.
Images must not be cropped, logos added OR altered in any way.
Please forward selection for approval.
Enchanting Romance
Ivory
Jolie
Twillight Blue/Pink Sand
8
CAMPAIGN IMAGES – LANDSCAPE NO LOGO
Delicacy
Black/Rose Dust
For Bendon official suppliers only, not for external distribution.
Images must not be cropped, logos added OR altered in any way.
Please forward selection for approval.
Dream Shaper
Latte
9
SOCIAL TILES – NO LOGO
Yvette Nouveau
Jungle Floral/White
Delicacy
Black/Rose Dust
Collette
Limoges
Enchanting Romance
Ivory
Jolie
Twillight Blue/Pink Sand
Dream Shaper
Latte
For Bendon official suppliers only, not for external distribution.
Images must not be cropped, logos added OR altered in any way.
Please forward selection for approval.
10
FACEBOOK LINK PAGE POST TILE – NO LOGO
Dream Shaper
Latte
Delicacy
Black/Rose Dust
For Bendon official suppliers only, not for external distribution.
Images must not be cropped, logos added OR altered in any way.
Please forward selection for approval.
11
FLAT LAYS
Delicacy
Black/Rose Dust
Underwire Bra
Jolie
Twilight Blue/ Pink Sand
Contour Bra
For Bendon official suppliers only, not for external distribution.
Images must not be cropped, logos added OR altered in any way.
Please forward selection for approval.
Age Defying
Black
Contour Bra
Baroque
Turkish Tile
Underwire Bra
12
ON BODY
Baroque
Turkish Tile
Underwire Bra
Bikini Brief
For Bendon official suppliers only, not for external distribution.
Images must not be cropped, logos added OR altered in any way.
Please forward selection for approval.
Delicacy
Black/Rose Dust
Underwire Bra
Bikini Brief
13