Letterbox Media
Catalogue Advertising
Version 1.2
The Largest Reach
Media in Australia
Letterbox Deals and the Yellow Envelope are delivered by Australia
Post into a maximum of 4 million homes across Australia each
month – that’s over 40 million catalogues a year! If there is a larger
reach metro media in existence, we are yet to hear about it.
And with 77% of Australians engaging with a catalogue last month
alone* and 99% of Australians checking their letterbox daily*,
Letterbox Media catalogues are arguably the most effective and
popular option for businesses to reach and engage new and
existing customers.
Why Australia Post?
Our clients tell us it works the best!
Through our partnership with Australia Post, Letterbox Deals
and the Yellow Envelope are distributed with:
The reliability and accuracy only a professional postal
network can deliver
The regular mail for higher cut-through with consumers and
increased weather protection
Advertising Features
• Full colour, full page coverage
• Reach entire metro areas for maximum exposure
at a lower cost
• Share the expense with other quality advertisers
• Category exclusivity – freeze your competitors out!
• Distribution through Australia Post’s trusted network
Envelope™
* Australasian Catalogue Association (ACA), 2015, “Annual Catalogue Industry Report
2014/15. Letterbox Advertising: Connect with more people in more places, Australia
Post, February 2015.
Act now, talk to our sales team on 1300 151 769 (Sydney) or 1300 149 629
(Melbourne, Brisbane & Perth) or email us at [email protected]
Cost Effective
Unparalleled
Reach
Creative
Metro
Targeting
Why Letterbox Advertising?
99%
of Australians check
their letterbox daily*
83%
of Australians take
the unaddressed mail
(catalogues, envelopes)
they receive with regular
mail into the home*
37%
of consumers believe
catalogues to have the
highest influence on their
shopping purchases*
1 in 3
42%
Australians used a coupon
from an unaddressed
mail article to receive a
discount on a purchase
in-store*
of Australians purchased
something as a result
of receiving letterbox
advertising*
*Letterbox Advertising: Connect with more people in more places, Australia Post, February 2015. Better Connections: How Letterbox Advertising
Engages and Drives Purchasing Behaviour, Australia Post, October 2014.
What our clients say about Letterbox Advertising
Domino’s
“Domino’s began advertising with Letterbox Deals soon after it
launched in April 2009. Domino’s currently enjoys an impressive sales
return from Letterbox Deals and looks forward to it complementing
their future marketing activities.”
Todd Reilly | National Promotions Manager | Domino’s
TR ADITIONAL
PIZZAS
7 95
SAVE
$
.
QUOTE CODE: 4076
65
Valid until 02/04/17. *$2.95
extra for Chicken &
Prawn Pizzas. See conditions
beside.
ONLINE ONLY
*
FOR
$
EACH
PICK UP
*
EACH
PICK UP
Choose From: Garlic
Bread, Cheesy Garlic
Bread, 1.25L Drink,
Belgian Choc Lava
Cake,
Mini Dutch Panca
kes
5.00 5.00
VALUE RANGE
PIZZAS
FROM
FROM
$
CHOOSE ANY 2
ONLINE ONLY
before 9pm
QUOTE CODE: 788072
Valid until 02/04/17.
*See conditions
below.
DELIVERY DEA
L
ANY 3 PIZZAS
Choose From:
Traditional, Value
Range
or Chef’s Best
FROM
*
QUOTE CODE: 340315
Valid until 02/04/17. Minimum
order $22. *See condition delivery
s below
DOUBLE PLUS
DEAL
Any 2 Pizzas,
1 x Garlic Bread,
1 x 1.25L Drink
32.95 28.95
$
*
DELIVERED
QUOTE CODE:
Valid until 02/04/17. $2.95 247436
& Prawn Pizzas. *See extra for Chicken
conditions below.
FROM
$
*
DELIVERED
QUOTE CODE: 928931
Valid until 02/04/17. $2.95
extra for
Chicken & Prawn Pizzas.
*See conditions below.
*10% surcharge applies
additional topping, half on Sundays. 15% surcharge applies on public
‘n’ half pizzas. $2.95 surcharge
holidays. $2 surcharge applies
Pizzas. No half ‘n’ half allowed
applies for “Cheesy Crust”,
for each
on the Value Range or Chef’s
“The Edge”, “Gluten Free”
Value Range. Chicken
Best Pizzas.
Drivers only carry $20 inand Prawn Pizzas $2.95 more than Traditional No substitute toppings allowed on
change. All offers not valid
Range.
stores. Prices include GST.
with any other coupon or Minimum delivery order $22.
offer. Only available
marks or registered trade DOMINO’S, the Tile Device, the slogan
PEOPLE, POWERED, PIZZAat selected
marks of Domino’s IP Holder
are trade
LLC in Australia.
BRIS
Artwork Cost
Supplying your own artwork?
No Creative, No Worries! Don’t have any artwork or a creative
agency? We can create your artwork for you.
Letterbox Deals Artwork Measurements
Trim
188mm (W) x 128mm (H)
Type
178mm (W) x 118mm (H)
Bleed 198mm (W) x 138mm (H)
Our rate is as follows:
From $350* + GST
New double-sided ad from
your supplied high resolution
logo, images & brief sheet,
with a maximum of 3 rounds
of changes following the
initial design (if required).
(Note: if you want us to search
and include photo images,
they will cost $60 per image)
*Conditions apply. Includes final art files that can be reused across other media.
The price stated is a base/minimum price only. Situations may arise which may
incur further fees.
Yellow Envelope Artwork Measurements
Trim
210mm (W) x 96mm (H)
Type
200mm (W) x 86mm (H)
Bleed 220mm (W) x 106mm (H)
Artwork Mechanics
Artwork to be supplied as high-resolution (300dpi) PDF
All artwork in CMYK
Please DO NOT output PDF with colour bars
All artwork supplied with trims and bleed
All artwork (images, coupons, etc) should have a 5mm safe
area. This area is to ensure that your important information
will not be cut off during the printing process.
Act now, talk to our sales team on 1300 151 769 (Sydney) or 1300 149 629
(Melbourne, Brisbane & Perth) or email us at [email protected]