/ CASE STUDY
Chuck Levin’s — Everything in Music
Moving to Bigcommerce’s modern platform powers big
results for a venerable brand
THE BIGCOMMERCE DIFFERENCE
5x
2x
300%
Increase in
Retention of
Projected
conversion rate
unique visitors
annual growth
"Migrating to Bigcommerce was effortless. Our integration team had a fully
functional release up and running within six weeks — easily twice as fast
as we’d experienced with other platforms."
— Jon Marsella, Executive Director of Jasper Studios
Business goal: Improve conversion, increase sales
Founded in 1958, Chuck Levin’s music store has gained a legendary reputation with musicians
around the world. But by 2014, the website for the DC-area icon was in serious need of a redesign.
Online sales were flat and shopper confidence was low. They needed a modern ecommerce platform
that was sophisticated, user-friendly and capable of integrating with other business software.
Bigcommerce benefit: A fast transition and modern tools
The Chuck Levin’s team turned to Bigcommerce Partner Jasper Studios to build a new site that
would wow their customers. Bigcommerce let them quickly migrate and take advantage of
advanced tools like single-page checkout and mobile-friendly designs. They could also connect
the site to back-office systems for inventory management and accounting.
Request a personal tour of Bigcommerce or give us a call at 512-629-4481
Challenges
Chuck Levin’s online sales were suffering on their old ecommerce platform, and conversion was
low due to a tedious checkout process. To help boost their online business, the brand needed a
completely new site on a modern platform.
The new ecommerce solution needed to be user-friendly enough for the store’s non-technical
merchandising staff to use on a daily basis, yet robust enough to handle at least 150,000
product SKUs. The design had to be fully customizable, and the store needed to integrate with
the systems that the Chuck Levin’s team used to run their business.
Solutions
Bigcommerce offered all the modern ecommerce features that Chuck Levin’s needed to increase
sales, including a streamlined checkout process and responsive designs for mobile browsing.
The Bigcommerce template was easy for Jasper Studios to customize into a beautiful, unique
shopping experience.
Bigcommerce’s flexible platform allowed the Jasper team to quickly move Chuck Levin’s
products and site content to Bigcommerce. They had a new site up and running in just six weeks,
and connected it to their inventory management and accounting systems in only four weeks.
Results
The new ChuckLevins.com has seen incredible growth on the Bigcommerce platform, with a
65% increase in revenue, a twofold increase in unique visitor retention, and a 5x increase in
conversion rate — all within just 90 days of launch. Annual online sales are expected to soar to
300% over the previous year. The site has also improved its SEO performance, leading to
increased brand awareness and reach. The beautiful new site design and one-page checkout
process have noticeably increased shopper confidence and customer satisfaction.
Read the full story of how Check Levin’s increased revenue, sales and brand awareness with
Bigcommerce.
Request a personal tour of Bigcommerce or give us a call at 512-629-4481