PRESS RELEASE
-for immediate release-
For More Information:
New Balance Media Contact
Mary Lawton,
New Balance Global PR Manager
+1 617.746.2525
[email protected]
Trexel Media Contacts
Andrea Siy, S!Y Communications, Inc.
+1 978-465-6363
[email protected]
Steve Braig, President & CEO
Trexel, Inc.
+1 781-932-0202
[email protected]
Trexel’s MuCell Technology gives New Balance Running
Shoes Premium Energy Return for the Highest Performance
Benefits include greater durability and increased cushioning
combined with less material usage
(Trexel, Inc., Wilmington, MA September 16, 2014)… Running shoe manufacturing
is a science – blending the right form, function and materials to achieve the
highest performance and fit. Trexel has helped New Balance achieve greater
performance by incorporating Mucell technology in the development of their
running shoe components. The current molding program for mid sole and heel
components is incorporated into the production of over 1+ million pairs of
running shoes a year. The running shoe designs utilize 3 different forefront parts –
in 23 sizes along with 2 heel parts in 6 different sizes, all molded with MuCell.
“We have incorporated the MuCell processing technology into our
manufacturing process for over 4 years now and that has allowed us to
customize our designs to offer premium cushioning with a reduced amount of
material. We have found the durability of these components exceeds standard
foam running shoe applications – offering a longer wearing shoe with more
rebound and energy return to our customers,” said Katherine Petrecca, Strategic
Business Unit Manager for New Balance. “This technology is currently
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incorporated into New Balance running shoes – including our offering for ultra
(long distance) runners and we are also looking at other lines that can take
advantage of the technology.”
“If automotive components can benefit from the shock absorbency features of
MuCell why not the human body? For years we have worked with the
automotive industry leaders to develop numerous shock absorbing and material
lightweighting applications. We realized that our technology is a perfect fit for
athletic shoes that require the same benefits of cushioning, weight and material
reduction,“ adds Steve Braig, President and CEO of Trexel, Inc. “Working closely
with the New Balance team we are so pleased to see tremendous results they
are achieving by using our technology.”
About Trexel and the MuCell® Process
The MuCell® Microcellular Foam technology from Trexel Inc. is a complete
process and equipment technology that enables the production of high quality
plastic parts with significantly enhanced dimensional stability, lower
weight/material and reduced cycle time. MuCell® technology involves the
introduction of precisely metered quantities of atmospheric gases (nitrogen or
carbon dioxide) in the plasticizing unit of an injection molding machine to create
a microcellular material structure in the end product. The creation of these
microcellular structures brings a wide array of benefits including an increased
part quality along with reduced production costs.
Trexel, Inc. has led the development of the MuCell® Microcellular foaming
technology and has pioneered many plastic processing solutions. Process
deployment, as well as equipment, is supported by teams of highly qualified
engineers through Trexel subsidiaries in North America, Europe, and
Asia. www.trexel.com.
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® MuCell is a registered trademark of Trexel, Inc
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Caption for Photo: New Balance incorporates MuCell molding technology into
multiple components of their running shoe lines.